Content Marketing

10 Content Marketing Ideas for Helping Your Hair Business

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The Discouraging Truth About Content Marketing

Let’s be honest, running a business is hard.

There are so many components to count in when it comes to the health of your success and what can truly help you grow. Here at Private Label Extensions, we’ve freely shared numerous ways you can help your business profit through innovative techniques like content marketing.

But things can become discouraging when you just don’t feel or believe you’re an effective “content marketer.” Take a blog for example. You know that blogs are great tools for content and help generate the needed traffic to your website. They are significant in growing the awareness of your brand and business.

But you’ve become discouraged because, in the end, you’re not a great writer no matter how many great topics you have. Or maybe you have no clue what to write about on your blog and are afraid of sounding redundant and repetitive. As always, we’re here to help. We understand the frustrations of content marketing but there is truly no limit to it, and that’s something to look forward to.

Everyone needs a helping hand so we’re here to help you discover ten content marketing ideas you can use for your website and blog for your hair business.

Ways to Come Out Winning

Just because you’re stuck does not mean you have to stay there. There is always a solution to any problem, and we want to help you get unstuck. Below, we will discuss ten content marketing ideas that can truly help you come out on the winning side with your blog and, most importantly, your business.

Feature to Get Follows

When starting out in your content marketing, it is always a great start to get collaborated with other influencers and those in your industry.

This is super easy to do in the hair industry considering how vast it is. You first want to start by creating a list of the top blogs, Twitter accounts and Instagram accounts you follow. Create a blog post featuring these accounts, and maybe you want to focus on how they help you and your business.

Or it can focus on what they offer that could benefit your customers. You want to make sure to show the relevance in who they are and the whole point of why you’re featuring them. Once completed, send it to those you featured so that they’re willing to share your post with their audience. This works for them as a great way to show how reputable they are and serves as a testimonial giving them more attraction.

What does this do for you? Run up your traffic! Ding, ding, ding!

Show and Tell About your Industry

When it comes to your industry and hair business, give your audience everything they could possibly want to know.

Answer any and all questions with confidence and authority showing them that you’re open and willing. Customers have questions that need answers, and you can be the one to provide them with what they need. This blog post doesn’t have to be your basic FAQ’s, but can truly focus on what is being asked and isn’t so general.

Doing this can cause you to rank well and again, drive traffic which will drive sales.

Who Is your Team?

One of the most important parts that make up your hair business is your team if you have one.

They play many critical roles to help you keep things rolling within your business. Your audience wants to know who they are! This helps them get more connected and provides a sense of inclusiveness.

This type of blog post can feature great images of your team providing a detailed description of their background in the industry, what role they play within your hair business and more. Or you can do an interview style with questions and answers allowing the voices of those on your team to be apparent and heard. Feel free to get personable tailoring the questions to the person! This is an easy, convenient and effective way to create content for your blog.

It gives your customers a great sense of who they are working with and an understanding that your team is passionate about what they do and helping them.

Here’s A Sneak Peek

There’s no better way to amp up your customers than by giving them a sneak peek of what’s to come.

Whether it be a new product or service you’re planning to launch or offer, it will get your customers excited. It also provides a sense of good entitlement and more inclusiveness especially they are loyal to your brand. It not only does all of this but it also increases the levels of engagement.

A great thing about the engagement is opening the floor for feedback to your customers as they are the first to see what’s to come. This provides a great way of connecting with them and to show that their input matters to you and holds weight.

Create a free-flowing dialogue that will help them to anticipate what’s next.

Tutorial your Products

Start winning by actually having customers who know how the ins and outs of your product and how to properly use them.

A useful way to equip them to do this is providing a blog post that offers a tutorial teaching them more about the product(s) and how to use them. This gives your customers that idea that you are devoted to helping them succeed with what they’re investing in.

It shows them that you care! When creating this kind of blog post, point out as much as you can about your product(s) being featured. This is beneficial to potential customers who are new to your hair business and brand and want to learn how useful it can be for them.

And existing customers can discover other new ways to use something they may already be familiar with or discover new information about the product(s).

Announce A Sale

It can’t get more obvious than this one! It is always imperative to involve content announcing a sale. Why? Because everyone loves a sale!

Everyone always wants a discount and something that can save them money. This is a great thing to create content for on your blog and also allows a lot of linking to happen. Linking within this type of blog post helps other parts of your website get discovered including other products and services you may offer.

In this blog post, share details about the product, how beneficial it is to your customers, and why this is the perfect time for them to take advantage of the sale. This could be based on a certain holiday at any time of the year.

What you may be offering for the sale could be a great product to tailor according to the holiday.

Attract with A Contest

Similar to announce a sale, a blog post focusing on a contest being run entices your audience because everyone wants to win something.

With a contest, it’s all about following the rules because most contests cost nothing to enter in to win a prize. This is important to know considering the differences between a contest and a giveaway.

This can include sharing something on social media, referral tactics, and customers doing something more than others to reach the goal of winning. And to see who is most effective and involved, your contest can run for days. There are various tools that can help you in deciding who the winner is.

Sharing your History and Journey

Everybody loves a story or journey they can relate to.

Sharing some background of how you got to where you are, why you created your hair business and/or what your journey has been like truly helps you get connected to your audience. This not only helps you get connected but can provide some engagement with your audience who may be on the same path and need insight and guidance.

When creating this kind of blog post, get visual and lively with your words that can paint the picture for your customers. It’s great to tell the story and all about the journey but even better to show the arrival of success with the lessons learned.

Your customers will be able to connect in a more personable way with you knowing who it is behind the business they support.

Give A Visual

Now, content marketing isn’t all about blogging. It is made up of a variety of things such as video.

Whether you’re a really good writer or not, there are times where some things can’t be written about and deserve a visual. If you’re looking to give your customers a double whammy, create a great blog post discussing a certain product or service and add a video to it!

If you’re looking to focus on a product, you can give a video tutorial on how to use it or, better yet, how it’s made. This can help give visual even with your team, and we talked about the importance of a team previously. If you’re looking to focus on a service you offer, you can give detailed information within your blog post about the service and provide a video with cool graphics or showing your face about how the service benefits the audience.

Find which works best for you or do both and get visual!

Video tutorial

Getting Social with Events

Events are always great because they provide a great level of engagement.

If it’s an event you’ve created, you can create a blog post discussing the idea behind the event, reasons to attend and promoting it. Or have a follow-up blog post with a proper recap of the event.

If there’s an event you’re just attending, talk about who you met or who was there, and feature them within the post. This can allow you to gain more exposure by sending it to them where they may share it as well. With this post, mention your impression of the event and detailed experience of what it was like. This shows that you’re in tune with what is happening within your industry and looking to be involved in something more.

Last, but definitely not least, be sure to grab some photos of your attendance or the turn out posting it within the blog post and on your social media giving more insight behind it all.

Get Unstuck with Great Content Marketing Ideas

You know what you’re business needs. Therefore, you can determine what works and what may not.

These shared content marketing ideas are useful and ones you can take advantage of to see what works best. Even though things can get discouraging, never forget there is always a solution. These ideas can bring some refreshment to your blog and drive the right traffic that you need.

It will help you get in engaged and stay connected which all leads to success. Always know there are ample amount of opportunities to create great content from blogging to so much more. Start improving things for your business today!

Share a comment below telling us which content marketing idea you plan to use and update us on how it worked best for you.

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25 thoughts on “10 Content Marketing Ideas for Helping Your Hair Business

  1. Diamonique Powell says:

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    My comment On this blog is that it is very helpful for people coming into the hair business starting off brand new and do you guys to be helping people out with blogs and Tips that very nice some people don’t even do as much as this. I really like the blog it is very helpful for me in many ways understanding hair business and how it works also for a young entrepreneur I need to be understanding all of these things so I very glad I have you guys to look up to and to pay attention to cause this really helps me and I’m really learning things just because of the blogs I will be still following and keeping an update on these blogs cause they are very detailed and helpful for my use and understanding. This is a nice brand thanks for all the help.

    1. Mikey Moran says:

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      Thanks! Our goal is to help young entrepreneurs like yourself by providing as much information as possible to help run a successful hair company. We have helped launch 1,000’s of hair brands over the past few years and the key to their success was with great marketing and spending time on education. Keep up the hard work!

  2. Inger johns says:

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    I’ve been planning to host an event here in Oklahoma during the MLK Day here in January to promote my business to let everyone know that I sell more than just Edge control have already developed a vision for my event, I’m putting my team together, I have created an event budget I’ve already chosen the date jan20,2019 I’m planning my event marketing campaign

  3. Mrs.WilliamsWigs says:

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    I just wanna say thanks for everything Y’all do for helping us get started with a hair business. At first, I was so hesitant thinking I might not be able to do it but when I came across Y’all and saw how much y’all help and show every little detail to help us I knew instantly to start with yall. 😊😊 I just wanna say Thanks again 😇😇

  4. Nathalie W. says:

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    This blog right here was very inspiring! For someone like me, this is my first time opening up my own business let alone a hair and eyelash business… I am very amazed how you guys pointed out most of the things I was mainly getting discouraged about. Starting a business isn’t all candy canes and gumdrops especially when you don’t know where to start. But I loved how you guys started with the basics the “audience” and showing that you can’t do it all by yourself and that it is OKAY to have some help! I didn’t know where exactly where to start with the blogging, videos, sales, events and other things of that sort but this right here has given me the kick start that I needed to keep moving forward. Thank You.

  5. Mecca says:

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    I’ve tried a few of these ideas with my clothing website, I know they can vary from industry to industry, but I have had a lot of response with keeping the customers involved. As far as saying your looking for models, people want to be involved they want to be seen. This way they would be buying your products to have to opportunity to be seen! Also a great idea which I seen in another blog of private label extensions. Which was affiliate marketing. That would sky rocket sales once they have began!!

  6. Shonte Perry says:

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    Getting more valuable content, yes!! This is what I need to do for my business besides just runnings ads and sales. I have started to blog more. Working on vlogging as well. Before I put the cart before the horse, I guess I need the proper equipment. Such as camera, good lighting, and editing software. I am not good at doing videos but I believe posting my journey will help customers to relate to my experiences. Retargeting the right audience is listed on my vision board as well. My biggest issue is trying to do it all at once, instead of planning my steps. I need a mentor and that is why I’m traveling to PLE in 2019 and I’m going to seek consulting from Zakiyrah at PLE. I have a lot of ideas but putting them into motion to reflect my brand is my struggle or at least 1 of them. This article is so helpful, Thanks PLE!!!

  7. krystinaelizabeth says:

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    I would definitely show people the difference between buying either virgin hair, processed hair, and raw hair and describe that the other textures like body wave, deep and loose wave are created by steam processing and I would like to show them through like a vlog post on what certain textures look like when they are straightened out and if the curl pattern goes back or if it says straight. Just to help the visual learners see if for themselves before they make a purchase. And for those who have never had a sew in before I could tell them what would be the best as a beginner.

  8. Ashley Daniels says:

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    Glad I stumbled upon this post! I’m just really getting started so of course I’m going through that “nothing is working, I’m ready to give up” phase. Was on the fence about starting a blog but this post definitely gave me the push I needed with a lot of helpful tips. I will say that you MUST be willing to step out of your comfort zone. For me creating videos, going to events, even approaching other influencers is something that I get nervous even thinking about lol, but when you really want something you must be willing to go after it doing almost anything to get it. Thank you for the advice! I’ll be starting my blog and starting with the easier things you mentioned, sharing my story, hosting a contest, and announcing a sale.

  9. Valerie Page says:

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    The contest idea is spot on! I’ve had potential customers turn me down as I attempt to approach them with a flyer. Then I say “Do you like free hair ?”…immediate change in response! It works like a charm every time. Contest definitely increase brand awareness and traffic to your social media pages and website.

    Great content, photos, and videos on your website, YouTube and social media pages are very important. It’s a known fact that potential customers will leave your page just as quickly as they came if what they see is not appealing to the eye.

    It’s all about establishing trust and adding value to your customers. Think about what can they take away after an experience with you. Whether the customer made a purchase or not. The tutorial video along with blogging is a great way of establishing trust. Not everyone reads blogs. Some people are visual learners, while others are auditory learners. You have to cater to everyone in your audience!

    This blog was a great read and I can’t wait to add these tips with what I’m already doing!

  10. A'Shantee Bailey says:

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    This blog post is so helpful! I would have never thought of some of these marketing tactics. I plan to use a lot of these ideas, the first being ‘tutorial your products’ showing my potential and returning customers how to use and get the maximum benefit out if the products that my brand provides.

  11. Saemora says:

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    This Blog Is Very Helpful I Be On This Website Everyday Planning My Goals I Read The Blogs They Help Me Alot Tells Me How And What Too How To Be Fashionable How To Make Customers Love Me.

  12. Olivia says:

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    This was very helpful I am starting off with my new website and I’ve gotten very discouraged because I can’t seem to find out how and where to get customers I’m one who is working off of my phone and it’s very aggravating and discouraging because the whole layout isn’t in front of you like on a laptop/desktop. I’ve been in the hair business since I was 12 but just starting to sale hair. I’m not sure where to start with the videos, blogs etc but this was definitely helpful to me thanks.

  13. Telica Conyers says:

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    This blog was very insightful and right on time for me as I have been preparing to write my first blog post. Creating good engaging content consistently has been an extremely big challenge for me across all platforms. I am constantly getting stuck on what to put out and how to get more traffic to my site. I recently downloaded a 30 day content calendar to try and help me get organized and prepare my content ahead of time. I have picked up some good information on my quest for better content ideas and marketing & this is yet another good resource as I get it all together.

    If anyone is having trouble with content (i.e) What to post? When to post? What platform to post to? I would recommend finding a content calendar to download to help get you started.

  14. Jermaya J Davis says:

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    Keys to success is MARKETING. I am trying to do everything this blog is saying. I have a sale that I have grab people attention. I love the idea of getting customers excited for what’s to come. I am trying my best to do this hopefully I succeed at it.

  15. reigntressescompany says:

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    This is my favorite blog on the site reason being is because I struggle very much with marketing for my site I’m shy and a very blunt person …. not really your business orientation type but this blog enlightens me and gives me the courage I need to feel confident about marketing! It puts everything into terms I understand and simplifies step by step! I am now deleted to start marking with this blog. I write down all my tips and get to come up with strategies This is a great blog for someone like me. Thanks a million!

  16. Brittany BELL says:

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    I really need to read these blogs more thanks for this one I’m going to read it again when I have a little quiet time. I’m still fresh when it comes to marketing but with much knowledge, I do believe that I can get right where I need to be in this hair business so thanks so much for this one.

  17. Sherray Lin says:

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    One of the content marketing ideas I will be trying is vlogging on YouTube. I have a YouTube channel but it has nothing to do with hair. Also, this blog gave me so many ideas. I definitely will be doing the contest. Thank you for sharing.

  18. Schenika says:

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    Awesome article! In reading this I felt it was tailored just for me. I am the person that in my opinion is not a good writer. I have an abundance of ideas and good topics but can not pen them correctly for a blog. I wish I would’ve read this article earlier as I am just finishing a contest and missed the opportunity to blog about it on my website. However, I will use these techniques moving forward.

  19. Cameasha Muhammad says:

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    This was a great post. You think you know a lot of ways to get your business out there but sometimes can overlook the simplicity of it. For example, reaching out to others in the business and collaborating something simple that can so easily be overlooked and sometimes even overcomplicating getting started. Love the ideas I am taking some notes to implement over the next couple of weeks. Thank you

  20. Modeline Dupera says:

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    I like the idea of writing a blog and then getting influencers and big names in social media to help with marketing your brand is such a great idea!

  21. Azhane says:

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    This post was very helpful. It touched on a lot of ideas that I already considered when thinking of how to promote. Definitely showing the product and doing a tutorial is at the top of my to-do list. People want to see what they are buying and how it works before using it. Great tips!

  22. Tamika says:

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    I’m loving all of these business marketing posts. Thanks for the contest it leads me to all of this great FREE information. I WILL be reading all of them.

  23. Yvonne Bry says:

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    One of the ideas in the post that I plan to use is content marketing. To show off Bella Yve’ Luxury Hair I decided to get in front of my camera on my iPhone and record videos for YouTube to show my future clients how luxurious my hair is. The bundles that I received from PLE are very hearty and I believe my future clients are going to go crazy over what I have to offer them. Thank you PLE for having all of the resources I need to be successful!

  24. Kenya says:

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    This is one of my favorites. I’ve been involved in online business for a few years now and attraction marketing has always been Priority. Thanks for the information.

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