Barriers Breaking: Black-Owned Beauty Supply Stores On The Rise

Barriers Breaking: Black-Owned Beauty Supply Stores On The Rise

The New Movement of Hair Care

As a child, my father would introduce me to black-owned businesses around town.

I always thought it was inspirational to see black people owning their own stores, hair salons, and restaurants. A couple of years ago I started to view information about the rise of black hair salons. Which caused me to go on a mission to discover black owned beauty supply stores in the Atlanta area.

Little did I know that I would find numerous options. I decided to visit a store called T and S Beauty Supply Store. I was so happy to be able to speak with someone who was not only knowledgeable of the products but who could also give their review of items within the store.

The owner of the store was very friendly which was refreshing! I also met a lady who came from North Carolina just to shop at the store. Hairstyles, extensions and maintainable healthy tresses are very important to black women so to be able to walk into a beauty supply store owned by a black man or woman are genuinely inspiring.

As you may know, the hair industry is a billion dollar industry, and black women can definitely be shouted out as a massive contributor to the success of the industry.

salon blow dry

The Past of Beauty Supply Stores

For many years, the hair care industry in the various Black communities has been dominated by Asian business owners and larger corporations like L’Oréal.

Brands such as L’Oréal have had led the pack on the “ethnic” beauty market especially after acquiring numerous well-known brands from Motions to Softsheen-Carson. The natural hair movement has reclaimed its position and brought forth a wave of Black entrepreneurs hungry to get a piece of the Billion dollar industry pie.

“With African Americans purchasing nine times more beauty and grooming products than any other ethnic group, yet owning less than 1% of that market share, it’s only right that there is a major shift in ownership from hair care products to the beauty supply stores notoriously owned by Asians,” stated Official Black Wall Street.

Despite the fact that black people love their local beauty supply store and support it, there has been one grim fact that has eluded the black community for decades. Although black women play a significant part In the hair product world as consumers, most of beauty supply stores in the United States are owned by Koreans who have been at the forefront of ethnic hair care industry for years.

Beginning in the 1970s, Korean immigrants have controlled the beauty supply sector due to their close relationships with hair suppliers and wholesalers based in South Korea.

Although this has been the case for years, the landscape of the hair care business is changing.

Starting Your Own Store

If you are opting to start a brick and mortar, you need to Choose the right space that is affordable and convenient for your target audience.
Make your store easy to shop and be knowledgeable of your products so people feel like they can receive the answers they need

1. Presentation

Entering a clean and aesthetically pleasing store is essential when operating a store.

Make sure the shelves and items are set up in an Orderly fashion. Presentation makes the products accessible and convenient which is a must. Your store should be tidy and attractive at all times because you never know who may enter your store.

First impressions are everything. According to Start-Up Nation, stock your beauty supply displays with the latest products to show your customers that you are relevant and current with the newest trends.

The beauty industry needs the old standbys, but it is important to also keep up with the next trend.

wig store

2. Making the connection and building relationships

Network and form long-lasting relationships with representatives from big-name beauty product companies and small ones to see if they will provide samples and products at wholesale price to you.

Maintain a set ordering schedule to ensure they will be able to meet demands, and you will keep up with trends and newly released products. Set yourself apart from your competitors.

3. Branding your business

Market and promote your business through outlets such as social media.

You can also Send out local direct mailers to introduce the neighborhood to your store. People will shop locally for their beauty products if they know that your store is in the area. Make connections with Other local businesses and build relationships with shop owners located near your store.

Offer discounts or deals to attract your target audience.

phone in hand social media

4. Be Seen

Start-Up Nation advises that you should attend trade shows and other relevant events to learn more about trends.

And for an excellent opportunity to network and see what other professionals in the industry are doing. Try out the products that vendors are offering to look at what you might want to add to your shop. You and the staff should try out as many of the products that you are selling as possible.

So that you can give a genuine review of it when asked.

5. Stay in Touch

In order to reach the masses, it’s crucial to create and Build a customer database. Send out regular e-newsletters or flyers with promotions, discounts, and new product. You can create a mailing list and enlist through sites such as MailChimp and Constant Contact.

List of 52 Black Owned Beauty Supply Stores in the United States

Check out this website for an extensive list and locations of black-owned beauty supply stores in your area. Also, take a glance in the comments where people have added to stores that are missing on the list.

Support the Movement

I encourage you to find and visit a black-owned beauty supply store. There is a wealth of knowledge and advise that you can gain if you support these businesses. Feel free to share more stores that may not be on the list! Be a part of the new wave of hair care.

7 thoughts on “Barriers Breaking: Black-Owned Beauty Supply Stores On The Rise

  1. Robin Elam-Miller says:

    The fact that Black-owned hair salons/beauty supply stores are on the rise is excellent because being a young black female and being able to have the employees understand my texture is key when I can be pointed in the right direction about anything pertaining to my hair care is golden. As I read all the tips on how a beauty supply store should look is how an Asia beauty supply looks but no one has the knowledge of anything hair. It’s terrible, but anyway they always keep up with the “new-new” lol. Their old-school wigs mostly matted so now I just go there for bleach, color, and braiding hair.

  2. Tanya says:

    There is a young man that has a website that helps African Americans start and set up their own beauty supply store. He even assists them in trying to get funding. His name is Devin Robinson and he is the CEO of a company called Beauty Supply Institute. He really tries to help the black community with owning their own store because of his own personal experience when trying to start his own store and trials and tribulations he went through. His story is really powerful and informative. If you ever have a chance, search his name and look him up because the black community spends a lot of money at these stores and many, not all of them, profile us and act like they don’t want us in their stores because of a few bad apples causing problems, but they love to take our money. And they love to set up their stores in black communities but are they helping to build up that community that they are in. I know it is not their responsibility, but it still would be nice if they did contribute some.

  3. Aleeya says:

    Yes, my ultimate goal is to one day own my own stone that I will be able to pass down to my daughter. Being able to walk in a store and have people that actually know about the items and products that they are selling and the struggle with thick, natural hair.

  4. slaygodsroyalty says:

    The presentation is key, it is good to have a great look. However, I feel that it goes farther than just the look of your marketing materials. In order to grow into who you were meant to be it is very important to change your circle and outgrow the places you once attended. People may not understand what you are doing, or why you are doing it. It’s not for them to understand, everyone cannot go where you are going. Like minded people feed off of one another, it is very important who we surround ourselves with, accept advise from, and who we tell our business to. Move in silence and grind alone. That’s the best way to protect your assets.

  5. Alicia Franklin says:

    I love that black owned beauty supply stores are on the rise, considering it’s such a huge market that we have just been a consumer of for so long. My other thought is will it be as successful as an Asian owned beauty supply as far as the support from our own people? Where I live we do not have a black owned beauty supply a few people have talked about opening one and I always hear so much negativity instead of celebrating and supporting the idea.

  6. Shonte Perry says:

    The rise of Black-owned beauty stores is becoming prominent in our world today. A lot of our African American peers are seeking out this venture to lift the stigma that basically we can own successful businesses as well as other cultures. However, for me owning a beauty supply store should be about helping to grow your community. There is a place called The Beauty Supply Institute that will train you and help you get your store open and running successfully. Anyone interested in the beauty supply industry should definitely seek out BSI services. Owning a Beauty Supply store is more than just buying products for a storefront, it’s about first, how can you make your business stand out above other flourishing businesses, customer service, research, training and most of all trial and error. A lot of us just want things to fall in our laps without putting in the work. My motto is blood + sweat + tears = success. Write down your plans on a vision board, do your research and follow the necessary steps to get your ideas out of your head and into reality.

  7. Misti Scales says:

    I love the information that was given. It is my dream is to open my own beauty supply store. It’s well needed in Columbus and in Dayton, some of the stores that are in Columbus and Dayton are so disrespectful to their shoppers that come into the stores. I want to change that. I’ve learned so much in the group, but still, I need help in getting things started. This is a very good newsletter that gave good info

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