Barriers-Breaking-Black-Owned-Beauty-Supply-Stores-On-The-Rise
Beauty

Barriers Breaking: Black-Owned Beauty Supply Stores On The Rise

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The New Movement of Hair Care

As a child, my father would introduce me to black-owned businesses around town.

I always thought it was inspirational to see black people owning their own stores, hair salons, and restaurants. A couple of years ago I started to view information about the rise of black hair salons. Which caused me to go on a mission to discover black owned beauty supply stores in the Atlanta area.

Little did I know that I would find numerous options. I decided to visit a store called T and S Beauty Supply Store. I was so happy to be able to speak with someone who was not only knowledgeable of the products but who could also give their review of items within the store.

The owner of the store was very friendly which was refreshing! I also met a lady who came from North Carolina just to shop at the store. Hairstyles, extensions and maintainable healthy tresses are very important to black women so to be able to walk into a beauty supply store owned by a black man or woman are genuinely inspiring.

As you may know, the hair industry is a billion dollar industry, and black women can definitely be shouted out as a massive contributor to the success of the industry.

salon blow dry

The Past of Beauty Supply Stores

For many years, the hair care industry in the various Black communities has been dominated by Asian business owners and larger corporations like L’Oréal.

Brands such as L’Oréal have had led the pack on the “ethnic” beauty market especially after acquiring numerous well-known brands from Motions to Softsheen-Carson. The natural hair movement has reclaimed its position and brought forth a wave of Black entrepreneurs hungry to get a piece of the Billion dollar industry pie.

“With African Americans purchasing nine times more beauty and grooming products than any other ethnic group, yet owning less than 1% of that market share, it’s only right that there is a major shift in ownership from hair care products to the beauty supply stores notoriously owned by Asians,” stated Official Black Wall Street.

Despite the fact that black people love their local beauty supply store and support it, there has been one grim fact that has eluded the black community for decades. Although black women play a significant part In the hair product world as consumers, most of beauty supply stores in the United States are owned by Koreans who have been at the forefront of ethnic hair care industry for years.

Beginning in the 1970s, Korean immigrants have controlled the beauty supply sector due to their close relationships with hair suppliers and wholesalers based in South Korea.

Although this has been the case for years, the landscape of the hair care business is changing.

Starting Your Own Store

If you are opting to start a brick and mortar, you need to Choose the right space that is affordable and convenient for your target audience.
Make your store easy to shop and be knowledgeable of your products so people feel like they can receive the answers they need

1. Presentation

Entering a clean and aesthetically pleasing store is essential when operating a store.

Make sure the shelves and items are set up in an Orderly fashion. Presentation makes the products accessible and convenient which is a must. Your store should be tidy and attractive at all times because you never know who may enter your store.

First impressions are everything. According to Start-Up Nation, stock your beauty supply displays with the latest products to show your customers that you are relevant and current with the newest trends.

The beauty industry needs the old standbys, but it is important to also keep up with the next trend.

wig store

2. Making the connection and building relationships

Network and form long-lasting relationships with representatives from big-name beauty product companies and small ones to see if they will provide samples and products at wholesale price to you.

Maintain a set ordering schedule to ensure they will be able to meet demands, and you will keep up with trends and newly released products. Set yourself apart from your competitors.

3. Branding your business

Market and promote your business through outlets such as social media.

You can also Send out local direct mailers to introduce the neighborhood to your store. People will shop locally for their beauty products if they know that your store is in the area. Make connections with Other local businesses and build relationships with shop owners located near your store.

Offer discounts or deals to attract your target audience.

phone in hand social media

4. Be Seen

Start-Up Nation advises that you should attend trade shows and other relevant events to learn more about trends.

And for an excellent opportunity to network and see what other professionals in the industry are doing. Try out the products that vendors are offering to look at what you might want to add to your shop. You and the staff should try out as many of the products that you are selling as possible.

So that you can give a genuine review of it when asked.

5. Stay in Touch

In order to reach the masses, it’s crucial to create and Build a customer database. Send out regular e-newsletters or flyers with promotions, discounts, and new product. You can create a mailing list and enlist through sites such as MailChimp and Constant Contact.

List of 52 Black Owned Beauty Supply Stores in the United States

Check out this website for an extensive list and locations of black-owned beauty supply stores in your area. Also, take a glance in the comments where people have added to stores that are missing on the list.

Support the Movement

I encourage you to find and visit a black-owned beauty supply store. There is a wealth of knowledge and advise that you can gain if you support these businesses. Feel free to share more stores that may not be on the list! Be a part of the new wave of hair care.

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17 thoughts on “Barriers Breaking: Black-Owned Beauty Supply Stores On The Rise

  1. Robin Elam-Miller says:

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    The fact that Black-owned hair salons/beauty supply stores are on the rise is excellent because being a young black female and being able to have the employees understand my texture is key when I can be pointed in the right direction about anything pertaining to my hair care is golden. As I read all the tips on how a beauty supply store should look is how an Asia beauty supply looks but no one has the knowledge of anything hair. It’s terrible, but anyway they always keep up with the “new-new” lol. Their old-school wigs mostly matted so now I just go there for bleach, color, and braiding hair.

  2. Tanya says:

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    There is a young man that has a website that helps African Americans start and set up their own beauty supply store. He even assists them in trying to get funding. His name is Devin Robinson and he is the CEO of a company called Beauty Supply Institute. He really tries to help the black community with owning their own store because of his own personal experience when trying to start his own store and trials and tribulations he went through. His story is really powerful and informative. If you ever have a chance, search his name and look him up because the black community spends a lot of money at these stores and many, not all of them, profile us and act like they don’t want us in their stores because of a few bad apples causing problems, but they love to take our money. And they love to set up their stores in black communities but are they helping to build up that community that they are in. I know it is not their responsibility, but it still would be nice if they did contribute some.

  3. Aleeya says:

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    Yes, my ultimate goal is to one day own my own stone that I will be able to pass down to my daughter. Being able to walk in a store and have people that actually know about the items and products that they are selling and the struggle with thick, natural hair.

  4. slaygodsroyalty says:

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    The presentation is key, it is good to have a great look. However, I feel that it goes farther than just the look of your marketing materials. In order to grow into who you were meant to be it is very important to change your circle and outgrow the places you once attended. People may not understand what you are doing, or why you are doing it. It’s not for them to understand, everyone cannot go where you are going. Like minded people feed off of one another, it is very important who we surround ourselves with, accept advise from, and who we tell our business to. Move in silence and grind alone. That’s the best way to protect your assets.

  5. Alicia Franklin says:

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    I love that black owned beauty supply stores are on the rise, considering it’s such a huge market that we have just been a consumer of for so long. My other thought is will it be as successful as an Asian owned beauty supply as far as the support from our own people? Where I live we do not have a black owned beauty supply a few people have talked about opening one and I always hear so much negativity instead of celebrating and supporting the idea.

  6. Shonte Perry says:

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    The rise of Black-owned beauty stores is becoming prominent in our world today. A lot of our African American peers are seeking out this venture to lift the stigma that basically we can own successful businesses as well as other cultures. However, for me owning a beauty supply store should be about helping to grow your community. There is a place called The Beauty Supply Institute that will train you and help you get your store open and running successfully. Anyone interested in the beauty supply industry should definitely seek out BSI services. Owning a Beauty Supply store is more than just buying products for a storefront, it’s about first, how can you make your business stand out above other flourishing businesses, customer service, research, training and most of all trial and error. A lot of us just want things to fall in our laps without putting in the work. My motto is blood + sweat + tears = success. Write down your plans on a vision board, do your research and follow the necessary steps to get your ideas out of your head and into reality.

  7. Misti Scales says:

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    I love the information that was given. It is my dream is to open my own beauty supply store. It’s well needed in Columbus and in Dayton, some of the stores that are in Columbus and Dayton are so disrespectful to their shoppers that come into the stores. I want to change that. I’ve learned so much in the group, but still, I need help in getting things started. This is a very good newsletter that gave good info

  8. Schenika says:

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    I am so excited to have more diverse options when shopping at a beauty supply store. As an entrepreneur just getting started in the industry, I am always reading and researching before I established my company it was astounding at the unequal number in the beauty industry. This article and the trend in which black-owned businesses are growing is awesome! I would love to see where the trends are in 10-15 years from now which way the industry will go. The beauty industry is one industry that is always elevating and no matter what is going on in the world this industry continues to grow. I am so happy to see there are 50+ black-owned beauty stores to choose from and I know this will grow even more in the coming years.

  9. Natasha Fleming says:

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    I love the fact that there’s a rise of black-owned beauty supply stores and I would love to see more in Raleigh, NC. There are not a lot of black-owned beauty stores here which is why I started my business. I want to add a twist to the traditional beauty supply store; I would love to have a Beauty Bar displaying hair, cosmetics, and additional services. Not only are Black-owned businesses on the rise, but women business owners are also on the rise and I’m proud to be a business owner in Raleigh. My goal is to contribute to the changing dynamics of the economy and provide great service in the process.

  10. Jantelli says:

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    This excites me! Especially being a black business owner that’s just stepping into the hair industry. I thought it would never be possible to own a beauty supply store due to the cost of inventory but drop shipping has really made that possible. I will make it a priority to visit the one and only black-owned beauty supply store in my city just to see how things are set up and ran. This will give me a few ideas before opening my own store in a few months. I’m still doing research and gaining knowledge about everything that has something to do with hair. I want my company to become one of the fastest growing companies by being different in our approach to helping people and providing services. I’m so excited to see what the future holds and I’m proud to be a part of such an innovative, fast-growing company.

  11. Keyah Davis says:

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    I love this. I don’t feel as if it’s taking away from anyone but I love that we have business owners who aren’t afraid to knock down barriers. As a black business owner, these are the things that we want to see it gives me hopes of opening my beauty salon/barbershop. I want to create an atmosphere that just “feels good”.

  12. Jewel Barnes says:

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    I am so glad to see there are some black owned beauty supply stores in Atlanta. Part of my branding is to be one of the companies that offers styling tools and products. In the past I have spoken to some Asian beauty supply stores about getting my natural hair care products that am working on in the store. However the response was less than favorable. Unfortunately the market has been closed for so long we accept the NO’s and continue to stay in the box. The rise in marketing on social media, and Amazon has become the “Virtual Black Owned Beauty Supply Store” , driving the numbers up on the online sales numbers. What about the very communities we live in…we become business owners not only to turn a profit but to also part change on the community and lives around us we encounter daily. A brick and mortar building helps to make business a part of communities they open and owners live in…however what incentive do we have if we are shut out from providing the products directly and immediately to our customers, causing a potential client to go to the corner store and settle for the next best product they can find…probably no good for their hair, commercialized and not black owned. Yes the doors have opened and we see some black owned products in the store…however instead of gaining their growth from the community they live…they work to market to a wide audience to gain traction. Until proven sales it is very difficult to gain access to large physical audience in the typical beauty store. Imagine a black owned store that carried black owned products giving priority to local developers of products or owners in the areas they live first and then expanding out from there. An advantage I do see in living in Atlanta is that the idea of black owned beauty store is well received and if not sought out more readily. Making it easier to brand yourself in a prime market in the country. The issues we also have are in our community. Supporting products that are key widely commercialized also poses a barrier to our own prime audiences. As tried and proven products don’t always get the higher sales versus highly Commercialized products. Therefore we find ourselves buying the name instead of the quality of product. I believe if we work together collectively an industry to break the barrier the rise of Black and Minority owned products will soar. Hopefully evening out the market some time in the future. Let’s all become a household name.

  13. Mecca says:

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    I so love the idea of blacks owning more black owned business period! The reason being it’s mostly blacks that are being marketed these products it’s only right we get in on the money making! I would love to own a hair supply store! One thing I would like to see more is having a combo of brick and mortar and online. The shops in my city don’t have online which I know would increase the sales tremendously.

  14. krystinaelizabeth says:

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    I am so happy that we have black-owned beauty supplies because the owners can relate to us in so many ways and can help us find options with our hair type. I do plan on opening up a store front but I want to sell hair, wigs, styling tools, hair care products, and also give hands-on to customers meaning if they want to see how curly hair and then I will have straighteners available as a display and they can try it for themselves and that will give me a little bit more of an edge because stores don’t let their customers put heat on their display hair, but I will.

  15. Nathalie W. says:

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    I LOVE the fact that, Black Owned Salons/Stores are on the rise. I remember growing up it wasn’t like this. Going to a store asking questions and no one doesn’t really know how to answer them! Because they really don’t know just selling. I just love that it is people who are just like you know the struggles you have to go through so they can help & guide you… I think that is amazing seriously!!

  16. Raquellwashington says:

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    This is great to see this industry grow in our communities. Black businesses get a bad rap at times but it’s wonderful to know that these businesses are still rising. I see nothing wrong with spending money in our communities with other blacks. I feel this could be the start of growing black businesses on a larger scale in other types of business. Supporting each other can only help our communities to grow and go in a better direction.

    I plan on opening a physical store one day. Has anyone started a beauty supply store or salon in your area? What was your experience?

  17. Dreaded Goddess Hair Studio- Ashley Allen says:

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    I love this article and the fact that black owned beauty supply stores are on the rise because this is my ultimate goal to have my own beauty supply store one day. I am ecstatic that I found PLE and use them as my vendor because they are not only vendors they help you and give you so many resources, tricks, and tips to help you succeed.

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