Get More Sales, Clients, and Visibility.You've been praying for somebody to spill the tea and give you the real tips you need to make money with your online hair company! I know because I get direct messages and questions regularly about how to grow this type of company. Well, I'm telling it, and I hope you see there are levels this. Congratulations because you just moved to the next level and 2018 is your year. You know what you have to do! Grab your pen and paper, get in a distraction-free area, and press play on your Brandy playlist! Let's work!
#1 Client TestimonialsTestimonials go very far when people are looking for a reliable hair business. It builds your credibility as a hair company when your customers/followers are willing to provide their feedback. Now you may hear or read some business coaches/consultants state you should not ask for reviews, but there’s a very distinct difference between where they are and where you are. Most experienced and high visibility businesses don’t have to ask for testimonials or referrals because of their established brand equity. Think about Fashion Nova or Chick-Fil-A for a second. Both of these companies have enough brand equity that their customer's comments and social media posts provide potential customers with enough information to make a purchase. You may be asking yourself “How do I get testimonials”? Try the following suggestions:
- Ask for testimonials.
- Give a discount for a social media post.
- Send an email requesting feedback on a recent purchase.
Videos Are Crucial!Create videos to share relevant information about your hair business. The following are some of the most significant stumbling blocks for business owners in creating videos:
- The fear of being on camera is a big issue for most business owners. If you are camera shy (which you will need to get over because you will not meet your full potential if you don’t) get someone in your family, a friend, or a brand ambassador (Check out this article: brand ambassador contract) to be in the videos for you.
- You may not have a clue what to say on camera. If you answer the who, what, when, where, and why of your business you’ll be fine.
- If you don’t have the right equipment, this can hinder you as well. I love Shameless Maya! She has a tech talk playlist on youtube that you may want to check out.
#3 Vendor EventsVendor opportunities allow you to gain visibility in your target market and can open you up to a new demographic you may not have thought of before. A few questions to ask yourself before paying any vendor fees are the following:
- What are the attendee demographics? You are asking what the age range of attendees, how much do they earn annually, and what is the theme of the event is? Think about it!
- If you are a vendor at an event for women entering the job market after transitioning from a homeless shelter (which is fantastic by the way) how will you market your products to them?
- How many people will be attending the event? There’s nothing worse than paying money for vendor space, and there aren’t enough attendees present for you to generate sales.