Use Instagram To Market Your Hair Company & Sell More Bundles!Everyone keeps saying you need to get on Instagram to promote your hair business and grow your following. They tell you should be posting your photos on a consistent basis. They are right, but there’s so much more to gaining visibility and converting on Instagram. Yet, only 30% of businesses active on social media have an Instagram account (Neil Patel). Whether you are a salon owner, a hairstylist on Instagram, or you just decided to open your own hair extension company, understanding how to promote your extensions will help you grow your client base, influence, and revenue. If you don’t keep notes on anything else, this is the one article you will need to take notes. So, grab your pen and paper so you can learn how to make coin every day via Instagram.
Taking Care of BusinessNow it's time to take care of business on a deeper level. You've got your profile on fleek but are you putting Instagram's business tools to use? Here are some ways you can use various features on Instagram to promote sales for your business.
Get A Business AccountFirst and foremost get a business account! As a business owner of your own hair company, you should make sure you set up your Instagram account as a business account. There are tons of benefits to you setting up your account this way. Being able to see your analytics is valuable information which helps you create promotion and marketing decisions by discovering what resonates most with your followers. I know we hate numbers, but I will tell you to win this Instagram game and to get more eyes to your hair company via social media you have to understand the data.
Separate Business from PersonalKeep your personal life and business life separate. I must admit Tami Roman hit the nail on the head in one of her bonnet chronicles. Mixing your party photos, wild nights out, mad at the world quotes, and other personal posts on your business account will turn potential clients off. Your business account should leave enough information for a potential customer to make a purchasing decision by imagining how your hair will fit his/her needs.
Professional Profile PicturePost a professional profile picture that conveys what your business account is for. If your goal is to sell here and represent your company and you need to have a photo headshot but if you sell hair in your headshot should have you wearing your hair in the headshot. Why would someone else buy your hair if you're not even wearing it? Another profile picture idea is your logo. Your logo can be used as a profile picture that will help people identify your brand. If you don't have one we can create a logo for you!
The 80/20 RuleThe 80/20 rule is the key to helping you figure out how much promoting you should be doing on your page. You post eight images that help build relationships and inform your followers. The other two will be promotional images which will include a convincing call-to-action. Potential customers can contact you via your email or contact number because the information is readily visible when they visit your business account.
Share Your Business LinksInstagram only allows you one clickable link, and there’s nothing more frustrating than trying to figure out which link to share or having to remember to change it depending on what you have going on. Linktree is so fantastic! I promise you it’s worth your time to create your FREE account with them! You get to set up links on your Linktree account and use your Linktree link as the link you will share on your Instagram account. You are good to go from this point on because now all you have to do is change your links on Linktree but never on Instagram. This will come in handy for holiday promotions for your hair company. Using this platform will help you to connect with your potential client on a more consistent basis.
How To Increase Your EngagementIt is safe to say that Instagram is where its at for business. Facebook has now become pay for play making it hard to get engagement. On Instagram, “brands are seeing an average of four times the engagement than on Facebook. While media companies, in particular, are seeing up to 10-12 times more engagement!” (Neil Patel). A marketing strategy for your hair extension company will include vital information to make sure you achieve your goals. The following tips are just a few suggestions to help you increase engagement on your Instagram account.
Comments are NecessaryIn a world that is dictated by likes and followers, many have forgotten how valuable comments are on social media. When it comes to your business, comments serve almost like the customer review making them extremely valuable to the consumer experience. It is not uncommon for us to comment on our friend’s photos when we are using our personal accounts. When it comes to business pages many neglect using their business page to comment and like photos. In actuality, this is one of the easiest ways to get people to notice your brand on Instagram. You can do this by following our Comment Commandments:
- Comment on posts you are tagged in
- Comment on posts using your hashtag
- Leave comments on posts that use hashtags related to your business
- Comment on posts of pages you follow
- Comment on posts of pages that follow you
- Leave comments on posts of pages that comment on your posts
- Comment on posts of pages that like your posts
- Comment on posts of pages that comment and or like your competitor’s posts