Sell More Bundles of Hair with Bundle Deals!
Every shopper who visits your website is looking for a "deal" of some kind. Bundle deals have become common in the hair industry and are all the rage! Bundle deals are just package deals for purchasing multiple lengths in a particular hair texture. Most retail hair stores will give you a discount on buying multiple bundles at once. Shipping just one bundle will not be as profitable as three, so entice your shoppers with bundle deals! Let's look at how to offer and price bundles for your online store!
What is a Bundle of Hair?
Before we discuss selling bundle deals and the calculations, let's first discuss what bundles are. The term "bundle of hair" refers to a single-weft hair extension piece. The standard weight of bundles is 3.5 oz or 100 grams. Standard bundle lengths range from 10" - 32" long but can be as long as 40"! A single bundle's origin can vary from Brazilian, Malaysian, Indian, Cambodian, Vietnamese, and more.
Most bundles are a dark brown/black, also known as a 1B. Other bundle colors vary from lighter shades of browns reds, and as light as platinum or Russian blonde.
Three bundles of hair are generally called a bundle deal (Check out some wholesale hair bundles here). Let's look at bundle deals and how you should price your hair for sale.
Popular Bundle Deal Packages
There are so many hair bundle deals. The most common bundle deal packages will group three bundles at increasing lengths. Brazilian bundle deals are popular and definitely an offer you want to sell.
Brazilian Body Wave Bundle Deal
- 14"/16"/18" = $$$
- 16"/18"/20" = $$$
- 18"/20"/22" = $$$
You get the idea!
Some stores will also offer a closure option as part of the bundle deal. It's a good idea, but it can get technical with so many product variations. Something else to consider would be to offer a closure as an up-sell on your store in the cart. All you need is some quick calculations to price out your bundle deal and give your client a discount. First, let's look at how much is a bundle of hair when sold at the retail price.
Let's do a quick example:
Average Retail Prices Brazilian Body Wave Bundles
14" - $60
16" - $65
18" - $70
20" - $75
22" - $80
Your total retail price of an 18"/20"/22" Brazilian Body Wave if you purchased the bundles of hair individually would be: $225 We suggest taking about $5 off per bundle. This discount would create a bundle deal price of $210. This pricing is just a suggestion, and you should set your prices that are going to increase sales and profits!
Initial Price Shock Value
Now you may need some help pricing bundles. Don't worry; we've got you covered! The first price on a product page can make a significant impact, so what strategy can you use with bundle deals?
Keep in mind that everyone shopping won't need three bundles of hair. What if a client wanted a short bob hairstyle? They would likely only need two bundles in the 10" - 12" length range.
As a hair extension marketing technique, consider offering a two-bundle deal for those clients that don't quite need three bundles. As mentioned before, some clients will only need two bundles for a bob, and for the girls who are adding hair for fullness, two bundles are usually enough hair.
Two-bundle deals are priced much lower and harder to come by, so as you can imagine, this would entice a customer. Consider this pricing strategy when selling multiple bundles of hair.
Bundle Deals on Our Site
We do offer bundle deals on Private Label Extensions. Because we are a wholesale hair supplier, there is no additional discount on buying three bundles. We do offer discounts on higher volume purchases, but you can contact us for those details. The wholesale hair market is slightly different from retail as the margins on retail sales can be 2X - 3X that of wholesale.
What about Four Bundles of Hair?
Some companies have offered bundle deals with four bundles of hair instead of the traditional two or three. Is this a good idea?
Sure! As you know, a sew-in with bundles over 24" in length will most likely require four bundles. Offering this option could increase your sales. Our team has not tried this method, but we have seen other retailers giving it a shot.
Create Your Bundle Deals Price List!
Now that you have calculated your bundle deal pricing, it's time to start making a price list. We love the online program, Canva. It allows you to design all sorts of excellent marketing materials quickly. If you want a customer to buy your hair, you better have it appropriately marketed!
You can make your bundle deals look great with Canva with some practice.
Are You Selling Bundle Deals?
If you are not selling bundle deals, then please consider it. Private Label Extensions supplies hundreds of clients with wholesale hair extensions and has an excellent idea of what works in the retail market.
Bundle deals work! Virgin hair bundle deals are the best way to offer value to your customers. We understand some clients don't have the startup capital to invest $5,000 - $10,000 to have all the hair extensions on hand, so we created our Dropship Program.Our program allows you to sell online in a snap without the upfront inventory costs.
If you have questions about bundle deals, drop them in the comments section below!