Content Marketing For All Businesses!
Many people think that content marketing and social media marketing are the same but they're not. Social media marketing deals with the platforms you use, but content marketing deals with the content you publish. The two are used to assist one another, but they are not the same. Content marketing has gained notoriety in the past few years. It's been said by multiple marketing experts that content marketing drives traffic more than any other form of marketing.
If you're a business owner, or someone looking to market to an audience, you need to utilize content marketing while you still can. There are plenty of reasons why content marketing is useful, which we'll get into. For now, think on how beneficial content marketing is for your company.
By learning the benefits of content marketing, you're learning how to bring more profit to your business. Content marketing can help you reach a wider audience. The great thing about it is that it's an audience completely dedicated to the content you provide. If you're not utilizing content marketing yet, you're missing out on gaining from a huge market!
What Is Content Marketing?
I'm sure many of you are wondering what content marketing is. As mentioned before, many people think that content marketing is the same as digital marketing or social media marketing. However, that's not true. Content marketing deals exclusively with the content you feed to your audience. Also, the content you provide should cater to what your audience wants and needs from your brand.
For example, here at PLE, we're not only selling hair to our audience, but we're also providing information about all kinds of topics regarding hair. We're one of the few companies that show people how to start their own hair business. We provide content that's about hair and for those wanting to be in the hair community!
To simplify the concept of content marketing, let's think of it in a unique way. When you think about content from a company, what do you think of? For me, I think of authenticity. I also think of how relevant the material is to the brand and my life. Nobody wants to engage with a company that's always selling them something. Instead, people want to buy from places they connect to -- from companies that are relevant in their life. That's content marketing. Essentially, your company offers more than what it's selling. However, all the content you provide assists you in building an audience that responds directly to your work.
How Do You Market Content?
Content marketing isn't as difficult or as complex as it sounds. In fact, it's quite simple. Here are some tips on how to do content marketing for your company.
Connect All Your Content To ONE Place
It's important to have a hub where all your content can be found. A great hub would be considered a blog. At Private Label Extensions, we have a blog where all content hair and beauty related is posted. We have content related to marketing in the hair industry, hair color, hair extensions and more. All of the information is helpful to our audience, especially for those wanting to get involved in the hair community.
No matter what your niche is, ensure that you have a central place where all your content will be stored.
Be Consistent With Your Content
Consistency is key when it comes to content marketing. Not only is having a hub important but having a hub full of consistent, relevant material is as well. You want to ensure that the information you're giving is worthy of your audience. If it is, you want to ensure they can get a regular dose of it! There's no need to go overboard with the content, just think of a feasible and consistent schedule. For example, PLE has enough content to last a long time. We've got content on content that's relevant and consistent and it's typically scheduled to be released on a certain day.
Have a Content Plan
It's important to have a plan for your content. You don't want to release content randomly. The best thing to do is to have a content calendar. A content calendar is a tool that most companies use to ensure that they have a schedule for the content they post. Having a schedule makes it easier for you to post without inconveniencing your everyday schedule.
Content Marketing Methods
There are plenty of different methods to provide content marketing. The great thing about content marketing is that it's vast and has many presentations. There are plenty of helpful methods but let's discuss the top 3 content marketing methods! The methods include guides and books, podcasts and blogs.
Podcasts are a great way to ensure that information gets to your audience. A podcast gives you the opportunity to reach your audience in a different way. Many people respond most to auditory stimulation. Having a podcasts puts your company at an advantage because you'll be catering to a new audience. PLE has a podcast that discusses all thing hair business. You can check it out here.
Guides and Books
Guides and books are very valuable in the marketing world. Why? Well, not only are you providing permanent information for your audience, but you can also add visuals to make it interesting. No matter what niche you specialize in, having a guide or a book will be great for your company. The book and guides don't have to be lengthy. In fact, all you need to do is fill them with content that your audience will appreciate and you're good to go!
Blogs are also great and usually the most preferred method when it comes to content marketing. They allow you to have a one-stop shop for all the content you wish to provide. They should be well structured and easy to navigate. Most people don't want to scroll through tons of content. Try to make everything easy to find!
Awareness: This method of marketing raises awareness of your brand. The content you provide has the potential to reach thousands, primarily if it is circulated online.
Answers: Content marketing not only leads your customers to your products but it also provides solutions for your potential and current customers. If they have questions about the content, your company should have the answers!
Business: Content marketing is great for business. Why? Well, companies that use content marketing are more successful in acquiring business because of current and potential customers trusting them. This method of marketing personalizes your brand and the more personal your brand is, the more people will trust what you're selling and what you have to say.