Facebook is a Marketing Powerhouse
Facebook has become one of the best platforms for companies to market on. Five times out of ten, when a new business arises, they have a Facebook page where they promote their goods or services. It’s an excellent service to use when you first start, especially since Facebook Ads provides a platform with plenty of marketing tools. It allows you to target multiple audiences and what’s better than that? Most platforms only allow you to do a limited amount of customizing for ad campaigns.
When I first started using Facebook for my business, I utilized Facebooks Ads a lot. Every week, I would run a new ad, but I noticed that I wasn’t getting the results I needed or wanted to progress forward. The reality with Facebook Ads is that there’s no one way to be successful. You have to try various algorithms to see which methods work for you, and why. My issue was that I wasn’t making the best of the Facebook Ads tool. To make the best of this amazing tool, there some things you’ll need to keep in mind.
Here Are Some Mistakes You Might Be Making
When it comes to Facebook Ads, it’s important to be accurate when targeting different audiences. It’s also essential to be creative when creating ads. As with any advertising, it’s necessary to lessen the number of mistakes you make so that you have results that drive sales. The main flaw with Facebook Ads is that it is not beginner friendly at all. In fact, Facebook Ads is so advanced that it has a low success rate for those that don’t understand the Facebook Ads interface.
According to Neil Patel, the co-founder of Neil Patel Digital, about 62% of businesses are not successful when it comes to Facebook Ads. However, despite this statistic, Facebook Ads take up about 18% of the digital ad world and about 9% of total ad spending. This means that Facebook is one of the best platforms to use for advertising because it’s such a powerhouse!
That being said, it’s important for companies to understand how to use Facebook Ads! Let’s get into some mistakes you might be making and how to fix that.
You Only Try A Few Ad Sets
When using Facebook Ads, you’ll want to try out many different AD sets. This platform allows you to specify your target market, which means there are many different variations to attempt. The important thing is that you continue to try different sets until you find a set or a few sets that help you achieve your goals. Many companies only use a few variations, which is why they end up failing. Use as many as possible and track the statistics of each set. By doing this, you might find yourself with better results than before.
Ensure That You Test Your Sets
Before you launch any type of ad campaign, you’re going to want to test your ad variations. There are so many things that go into creating an ad. For example, imagery is one of the most important aspects of creating a campaign. Why? Well, people respond best when something catches their eye. When you have an eye-catching image, you’ve only mastered the first part. There’s still the task of creating copy that maintains attention after it’s received. All in all, no matter what you come up with, it’s essential that you test it, and ensure that is has a good response before running the ad.
Releasing Too Many Ads
Nobody likes it when there’s a ton of ads from the same company in a short amount of time. It’s called the spam, and it’s the worst way to present your company, especially if you have a hair company. As a company, especially a hair company, you’ll want to release ads whenever it’s important, such as a sale or a new product. You don’t want to post ads about every little thing. Make sure you remember that as you move along!
Not Optimizing Your Images
A big issue with releasing ads is that companies don’t optimize their images. Images must be optimized for your Facebook Ad. Why? Well, have you ever seen an ad with a photo that didn’t fit? It’s the worst when you can’t see a message in full because it got cut off. When creating images for Facebook Ads, make sure you optimize the image so it fits, and displays all the necessary information.
Taking Too Long To Get To The Point
When you’re reading an ad, do you want to read forever, or do you want to get the important info and make a quick informed decision? Most people won’t pay attention to an ad after about 15 seconds, so the important thing is to catch the attention of your audience immediately. If your ad includes a call to action, you’ll need to ensure that you get to the point quickly.
Wrong Ad Format
When creating ads on Facebook, it’s essential to use the right ad format. Anyone that is new to advertising, specifically Facebook advertising, should understand that different types of ads require different types of formatting. Also, don’t get into the groove so much that you don’t think you need to change your formatting. Always check in and see if what you’re choosing is working for your business needs.
Not Specifying Your Target Audience
One of the best qualities of this advertising platform is that you can be eerily specific. For example, if you own a hair company, you’ll want to target the demographic that is most likely to buy hair.
On Facebook Ads, you can specify the group you’re trying to target. For example, it would make sense to target young women interested in hair extensions. If you want to be even more specific, you can specify according to location. Let’s say you’re having a pop-up event, and want people in the area to attend, you can use Facebook Ads to ensure you reach those people.
Now That You Know
Now that you understand some mistakes that are making Facebook Ads difficult to overcome, you can use these tools to help you conquer advertisements on Facebook. Each tool is meant to assist you in a unique way. You can use them all at once, or one at a time!
Take a Course on Facebook Ads
The great aspect about the internet is that there are tons of free resources out there. There are so many courses on Facebook Ads, that you might have trouble choosing at first. The important thing is that you choose something that makes sense to you. While not free, Udemy has courses that are informational and easy to follow.
Hire an Expert
This is one of the most expensive options, but it’s also the simplest one. The most time-consuming part of this option will be finding the right person or people to handle this task for you. Most Facebook experts will require some sort of long term contracts, so keep that in mind when you’re assessing your budget.
Do It All Yourself
The last option you can take is to do the work of Facebook yourself. The important thing is that you focus on your content creation, ad formats, and audience targets. It will take some time to get used to the flow of the platform, but you will understand it with practice and understanding. Be patient with yourself and have fun with it, even if you don’t get immediate results.
All in All
All in all, Facebook Ads is a huge platform that can change the success of your company. You might not get immediate results, but you will receive results after putting in the work. Remember that the mistakes listed above are mistakes that most companies make when first starting out. It’s okay to get up and try again. Have you tried to use Facebook Ads before? What was your experience? Comment below!