The First Sale Is The Most Difficult
Making your first sale isn't easy, especially when you're just starting as a new company or brand.
When I first started selling products out of my store, it was a while before I achieved my first sale. Many company owners discuss the difficulties of the beginning. Entrepreneurship isn't all flowers and success.
Sometimes, it's a struggle in the beginning, especially when you want to spread the word about your company, but the important thing is that you keep at it! You want to ensure that people know you're dedicated to your cause, and your brand message.
Ten Ways To Get Your First Sale
There are plenty of ways you can acquire your first sale.
However, so you don't exhaust yourself, it's best to find ways that fit best for your mission. The great thing about having a list of ideas to get your first sale is that you'll be able to try each one until you come across something that works.
When you find something that works, which you will, you'll be able to save the other methods for when you want to make your next big sale. Over the following few paragraphs, we'll look into ten simple, cost-effective ways to make your first sale.
This list is no particular order.
This means you can choose whichever method and expect results that change the nature of your company. Let's get into these ten ways!
A press release is something you send out to different press companies so that they can release information about your new company.
A press release will attract media attention for your company, especially if it's newsworthy. It's really important to make a good press release! A bad press release or one that seems to have no effort will be ignored by various media companies.
The better your press release, the more publicity you'll get. When submitting your press release, you'll want to ensure that it fully captures your brand mission.
Make sure people know why they should invest in your brand.
Affiliate marketing is a great way to market your company without having to do too much work.
With affiliate marketing, you allow others to market your company for you. You provide a percentage of the profit to those that promote your company. The great thing about this form of marketing is that it spreads the word about your company.
The more people sign up to be an affiliate, the more products you'll be selling through other channels.
Read More: Affiliate Marketing For Your Hair Business
Sell Wholesale To Other Companies
This is a major key. Selling wholesale to other companies is a great option for anyone looking to optimize their selling.
This is also a great option if consumer selling isn't bringing you the results you'd like. The great thing about this form of marketing is that it's geared towards spreading the distribution of your product.
As your product continues to reach more and more people, your sales will indefinitely rise. Just remember, wholesale margins are generally very slim and you will have to sell in high volume.
Network, Network, Network
Networking is essential in any niche of the business world.
This form of marketing is necessary for hair company owners.
Why? When it comes to hair, people want to see the product in person.
What better opportunity to showcase your product than at a fantastic networking event? When networking, you don't want to only focus on making sales. You want to focus on building and creating long-term relationships.
In the beginning, it might seem that you won't see any return on your investments but after a period of time, you'll see different results. Remaining consistent is important, and don't be afraid to meet new people!
Read More: How to Network Your Hair Business
Do A Giveaway!
Doing a giveaway is an amazing way to attract followers and increase sales.
Giveaways give your audience the opportunity to directly interact with your brand for a chance to win some of your product. It doesn't have to be flashy or extravagant.
It can be simple, and we're sure you'll see great results. Also Read: 20 Contest Ideas for Your Hair Business
Create a Beautiful Website
A beautiful E-commerce hair website should be your first priority.
No matter what you do, you want people to be able to reference back to your website. Your website should be your one-stop shop for your consumers or potential customers. The more beautiful your website is, the more people can see how invested you are in your brand.
There are plenty of website building tools available for you to use. Some of the best platforms include Wordpress and Shopify.
Get Now: E-Commerce Website Selling Hair
Set Up Your Social Networks
Social media is a major marketing technique that all companies should be using.
Social media marketing is important for increasing exposure of your company. It's also cost-effective meaning that it doesn't cost a lot to run a social media campaign, especially when all the work is done internally. The best social media outlets for hair companies are Facebook, Instagram, Twitter, and Pinterest.
These are the perfect platforms to showcase visuals while also remaining professional!
Read More: Social Media Tools
Host a Pop-Up Event
A pop-up event is a great way to engage with your community and gain sales!
This kind of event doesn't have to be deeply curated. It can be something as simple as an event showcasing all your products.
Make it fun and exciting so that your customers have something to talk about when they leave!
Also More: How to Host a Pop-Up Event
Build Your Email List
An email list is one method that is essential for all types of marketing.
When it comes to making your first sale, you'll need to ensure that you're continually building your email list. An email list is a list of people that have agreed to be contacted by your company. Whenever you need to send updates to your customers, you should use your email list. Your email list should be in the know when it comes to things regarding your company.
It's also a good idea to give perks and gifts to your email list so that they feel the benefit of following your company.
Read More: Email Marketing for your Hair Business
Use Family and Friends For Reviews
Family and friends are often your first customers when it comes to getting sales.
You want to take advantage of that and ask them if they can give honest reviews of the product you're selling. Most people will be more than willing to give you honest reviews in exchange for product. Some people will even be willing to pay.
The point is that you spread the word about your product so that you can acquire more sales!
Read More: How to Get Customer Reviews
Use These Methods, Get Your Sale!
These ten methods can help you get the sales that you need.
Try each one and see which one works best for you.
You don't have to overdo these methods to get results. Just choose one and watch your results come in! Are you a business owner? What are some methods you used to get your first sale?