What's On The Outside CountsWhen someone looks at you what's the first thing that they see? It may be your hair, your makeup if you're wearing any, your clothes, and then your shoes. All of this gets you either a “You look cute girl!” or a quick smile in your direction. It all depends on how you put yourself together, or your packaging. Packaging is your external communication to the world. It has nothing to do with the quality of your character or your personality, but people will use it to judge you, and the same goes for your product packaging. People are going to look at what you put your product in before testing what's inside the packaging. That is important to note because if they don't like what the outside looks like, then they won't even open it to see what's on the inside. So, you have to invest as much time into your product packaging as your actual product. Keep reading to find out what you need to know before picking your hair brand’s packaging.
1. Does the Design Speak to Your Customer?As with all business decisions, it is important to think of your customer when considering the packaging that you want to move forward with. For most of the hair companies that Private Label Extensions services the customer are women ages 24-35 who love to shop and consume everything beauty and cosmetic. It is essential that you know who your customer is so that your product packaging can be put on display to them in the right way. Instead, you should ask your customers:
- What colors do you think of when you think of natural hair? (List 3 colors for them to choose from so that you can narrow your options)
- Would you prefer to get dual use out of your packaging? (This would determine whether a box or bag is appropriate).
- Do you like to see images of natural haired girls with defined curls or the standard afro animation?