Sell More Hair Extensions, Use Marketing!
Local Marketing is vital for small businesses to survive the competitive world we live in. Hair salons need to attract local customers as they will be the loyal clients who will revisit time and again. No matter how much advertising you do or how much you spend on it, if your local market is not aware of your salon’s existence, you may not survive the first year of business.
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The world as we know it shrinks day by day. With the degree of separation decreasing gradually, that we use the power of the internet to find local even though we’re connected globally. That is the power of the Information age that we live in right now. If you’re wondering how this is relevant to you in regards to Local Marketing, read on.
As of January 2014, over 55% of internet usage was done through mobile devices. With this increase users are searching for information that is location specific to them. That means there are more local searches being done day by day – and this can only help you with your salon.
As the mobile local search volume will overtake searches made through PCs, it is important that local businesses become connected to people on the go. If the information is found in local businesses, there is a higher probability that the consumers will shop locally. With more local searches done as this trend continues, it means that your salon has a great opportunity to take advantage of local marketing possibilities to turn this trend to your favor.
What trends are underlining the importance of Local Marketing?
- 80% of consumers use search engines to find out relevant information locally
- 54% of consumers use mobile phones to know the business hours for local businesses . Over 53% of internet users search for the route to the store. Half of all users search for the addresses of the stores and 45% of tablet users search for particular products a store may be stocking.
- Half of all consumers who searched for something local on their device visited the store on the same day
- Over 18% of all local searches done result in purchases made within the span of a day as compared to 7% of non-local searches
- Most consumers (over 80%) want to see ads customized to their location, zip code, area code, city or surroundings.
It’s clear that consumers are searching for more subjects every day locally and are willing to shop locally provided the information is given. But recent surveys reveal that only 6% of US businesses that range from small-medium have a website that is optimized for mobile devices and over 45% don’t even have a website at all! By not having a mobile-optimized website, you could be losing up to $60,000 a year! And with everything, time plays a huge factor in the success of these websites. If it is not optimized or takes too long to load, the user will leave the website and the shop would have potentially lost a customer.
Get the most from these Local Marketing tips for your Salon
Use Google My Business:One of the first things you should do for your business is to make it location specific on your website. This enables Google to find you on Google Maps, Google Search, and Google+. It also makes sure that all relevant data is up to date. Your contact information, address, phone numbers etc all need to be relevant so that whoever searches for your salon can get all the data in one search. Even the route to your salon. Sounds lovely doesn’t it?
Get your business listed on Yahoo LocalWorks:When you get signed up with Yahoo LocalWorks, your salon gets listed in over 40 sites and local directories like MapQuest, Bing, Yelp and more. Many searches are directed to these sites which hold information on local businesses like yours.
MOZ Local:Optimize your website: Make it easy for locals to find you online. You don’t need a top of the line designed website; you just need to have your contact information clearly stated so that it is easier to find where your salon is. Ensure that your business name, working hours and phone number are clearly visible on your website. Use simple and easy to read fonts so that when someone searches for you, all the required information is readily available. They can get your address and call you if they’re lost.
Update your website and mobile optimize it:You’re losing out big time if you do not have a website or if it is not compatible with mobile phones. Invest in getting that done because mobile phone local searches will account for a sizeable chunk of your business which you otherwise may lose out on. You don’t have to spend a fortune fortunately with this, there are websites that make it really easy for you as well as those who don’t charge the Earth to get it mobile optimized.
These simple technology changes will make a huge difference in driving the popularity of local marketing. Keep connecting with your community to find local customers and to keep people to stay ‘local’ for all their purchases and services.
Promoting Your Salon With These Salon Marketing Tips