Keep Those Stylist Chairs Filled!Congratulations! You have started your new hair salon, and it wasn’t an easy feat. Now you have another hurdle to tackle, the marketing. How will you get people to notice your salon? Who wants to open up a hair salon for it to be dead? We feel your pain, and that’s why we are sharing with you 15 marketing tips for salon owners. So let’s get started on your journey to bomb marketing for your salon!
Marketing Tips for The Win!
#1 Hire a Publicist
“If I had one dollar left, I’d spend it on PR” -Bill GatesEven Microsoft founder, Bill Gates, understands the power of pr (Public Relations). While everything else here is essential, I think tip #1 and tip #15 may be the most valuable unknown nuggets that we will share with you. Hiring a publicist that specializes in public relations can help bring so much exposure and brand awareness to your salon. They help you build relationships and get the publicity that could lead to more sales for your business. While the title of a publicist may sound pricey, many publicists offer very affordable rates. If you can’t afford to have them on fulltime consider hiring them part-time, another option is getting a consultation from them so that you and your team can implement their advice in your marketing strategy. Many publicists offer consultations at a more convenient fee than their full-time or part-time services. So this may be a more affordable route for you. There are also many college students looking to get their feet wet in public relations. Consider bringing on a college student as a PR intern for your salon and have them handle this part of your business. You can pay them by offering college credit, a stipend or even free services at your salon.
#2 Create An Instagram ProfileIn this day and age, an Instagram profile is necessary for just about everything, everyone, and every business. If you don’t have one, it is almost like your business doesn’t exist. Creating an Instagram should be one of the first things you do to market your salon. You can use salon themed hashtags and post client before and after photos to draw attention to your page. Offer giveaways and incentives for your followers as well as create Instagram ads which you can run for as low as one dollar. Getting your clients to tag you in their selfies and use your location as a geo-tag will surely get you noticed. You can also use Insta-stories to engage with your followers. Show the behind-the-scenes of your business and mini hair tutorials as well as new deals. Instagram is such a powerful tool and its free! Who doesn’t love free marketing? If you need some help navigating the world of social media check out our two bomb articles about social media and the hair industry below: “How To Brand Your Instagram For Success” “How Social Media Is Changing the Hair Industry”
#3 Create A Facebook PageSince we are already on the topic of social media, I have to mention Facebook. Creating a Facebook can be great for business. Facebook offers so much for businesses such as ads, analytics, groups, and exposure. Many companies are on Facebook because of this fact. Just like Instagram, you can create Facebook ads for your business to increase your salon’s reach. It also allows customers to leave reviews which can be great for your business and build trust for potential customers.
#4 Have A WebsiteHaving a website is imperative for any business that wants to have a mark in the digital space. A website can also be used to host products and drive sales. Your site should showcase your services and also allow potential customers to book appointments at your salon. Your website serves as the digital portfolio for your salon, showcasing both your salon’s services and work. Having a site means that when people search salon’s in your area, you may pop up!
#5 Start a BlogWith a website, having a blog section is a great way to market your salon. You never know what people are searching. Having a website and blog with searchable content will allow people to find you! A blog is a great way to become a resource in your industry and prove you as an expert in your field. If people love and trust your salon’s blog, they are likely to visit your salon. Create content for your salon’s blog that is valuable, informative and helpful. We will go more into this in the next tip.
#6 Create ContentYour hair salon is a business and a brand. What's a better way to showcase that than by creating valuable content that is shareable? You can create various types of content from videos to photo shoots. All of this can be used to market your brand. You can showcase this content on your website, blog and social media platforms. Here are three types of content that you can create:
- Having a resourceful blog with tutorials, tips, and valuable information is a great way to build content. We covered more of this in tip#5.
- In this day and age video content is the way to go, especially for those in the hair industry. We have all seen hair tutorials going viral on social media and with tons of views on Youtube. Video content is a great way to build your brand and potentially go viral with it.
- Photoshoots are an excellent source of content for your brand. Not only can you use the photos from the shoots as promo for flyers and handouts but you can also have photoshoots for your blog and create videos of the shoots for your Youtube channel.