social media marketing strategies to increase sales

Social Media Marketing Strategies To Increase Sales

New Day and Age

Social media is becoming the best way to increase and maximize sales. Major companies such as Google, Facebook, and even Amazon have utilized social media to increase their brand's awareness and sales. Google created Google Adwords which is a great social media marketing tool. Facebook has Facebook Marketing which is an essential marketing technique currently used by many companies. Amazon has a variety of marketing sources available for companies to use on social media.

Social media marketing is taking over as the top method to market your brand, company, and products. Do you own a company, particularly a hair company?

You'll want to read this article and see how you can increase your sales and your social media presence!

3 Benefits of Social Media Marketing

  1. Opens the door for more honest feedback: Utilizing social media channels allows customers to give direct, honest feedback about your products. It also allows your brand to interact with customers.
  2. Allows you to test new products: Want to know how your customers feel about a new product? Post it on social media and see how people respond!
  3. Boost online sales: The more visible you are on social media, the more willing people will be to buy your products. We call that increasing your social proof. 

Choose These Ten Methods!

The following ten social media marketing methods will help you increase your sales and social media presence. For those of you that don't know, social media marketing is the process of using a variety of social media channels, such as Twitter, Instagram, and Facebook, to promote services, products, and brands.

As a company owner, it's vital to ensure that you know which social media channels work for your brand! Social media marketing typically includes paid and unpaid tactics to increase brand awareness. Both are extremely effective and will benefit your brand. Let's get into the different ways to utilize social media marketing.


Create a Shop On Instagram and Facebook

Creating a shop on Instagram and Facebook is a great way to increase social media presence and direct sales. The beginning phases of social media marketing previously had issues because direct links to products were not readily available. Many companies could only lead customers to the link in their biography. However, all that's changed and direct links to products are available for companies to utilize. Creating a shop allows your customers to view your products directly from the source. More people will buy when the product is right in front of them.

Utilize Influencers

Influencers have become increasingly popular over the last few years. Influencers are people with popular or useful social platforms that can increase awareness of your brand. Influencer campaigns are just that, influential. They have the potential to greatly benefit your brand by increasing your followers, engagements, and sales. When searching for influencers, you don't want to only focus on their number of followers. You want to look at engagement and audience. Choose influencers that work best for your brand.

Make It Easy To Navigate Your Platforms

Navigating your platforms should be easy for your customers. When they visit your platforms, such as Instagram or Facebook, they should be able to reach your products quickly. You want to lead your current and potential customers to your products so that they can make quick and easy purchases. You want to ensure that your sales are easy to come by!


Stay on Trend

When using social media, you want to ensure that you stay on trend. Trends keep social media interesting. The more a brand stays on trend, the more people will assume that the brand understands the current culture. When staying on trend, you don't want to overdo it. Make sure you find the source of the trend and ensure that you always credit the necessary people. Also, make sure the trend relates to your brand. You don't want to post something that turns off your customers.

Choose The Right Hashtags

Hashtags are important when it comes to the business of social media. When it comes to hashtags, most people have issues choosing the right hashtags. The hashtags you choose for your brand should be directly relevant to the products you're selling. Don't choose hashtags that will bring you the wrong attention. Hashtags such as #like4like or #follow4follow will only bring you people that aren't truly interested in your brand. If you have a haircare company, you'll want to use hashtags that directly relate to hair.

Facebook Groups

As many of you know, Facebook groups are a great way for companies to engage with their audience. You can create a Facebook group or participate in one that's relevant to your brand. For example, if you have a Shopify site, you'll want to engage in a Facebook group that deals directly with Shopify. Facebook groups are beneficial because they allow you to interact with like-minded business owners. These groups are also great for finding inspiration or sharing ideas. Don't underestimate the power of Facebook until you try it!


Post Relevant and Compelling Content

Content creation is essential when it comes to social media. When you post content you'll want to ensure that it's relevant to your brand and compelling enough to attract an audience. Always stay on topic, and always stay on brand. Create content that attracts positive feedback and response. If you don't have the time to create content yourself, you can look for people to help. Many companies outsource their content creation to make it easier for their business.


Be Interactive

Being interactive on your platforms is a fantastic way to increase sales and engagement. The more you engage with your audience, the more they'll be willing to purchase products from you. You'll also want to make sure that the content created is something your audience will want to engage with. Do fun things like quizzes to see if your customers know about your company. It can also be an opportunity to learn about them!

Utilize Retargeted Ads

As a business owner, retargeted ads are important for your business to remain relevant. Retargeted ads are those ads you see from online stores you've recently visited. The more retargeted ads you have, the more likely people will come back to your site to visit. Sometimes, people need a little reminder to pick up what they missed!

Get Your Social Media Marketing Together!

Social media marketing doesn't have to be difficult. In fact, once you get the hang of it, you'll see quick and positive results. Try out these ten tips to see if any of them work for you. Do you have a company where you use social media marketing? Have any tips for new company owners? Comment below!
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