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How Social Media Will Save Your Hair Brand!

How Social Media Will Save Your Hair Brand!

Learn How Social Media Helps

Social media has been taking over society by storm. The usage of it has spiked since the early 2000’s, and it’s not likely to slow down. Sometimes, businesses that were created before the popularity of social media don’t know how to keep up. It has gotten so popular that some businesses are failing without it. So, as a business owner, how should you utilize social media to maintain your audience? Well, for starters, you need to use social media. Figure out the niche of your brand, and figure out what platforms will work best for you. For some companies, Instagram works best, for others it’s facebook. Sometimes, companies need to use twitter because they are in the business of informing others. It’s not always easy finding your niche, so we’ll go through some tips and tricks for conquering social media. Conquering social media will save your brand in ways you never knew it could. Some business owners, especially those of an older demographic, don’t like to use social media but in this day and age, its essential to the survival of your business. Let’s get into why social media is essential, and how you can use it.

Helps You Find Your Market

Your market is going to determine what steps you should take with social media. Your market or audience is going to be the demographic that buys your product most. Finding your demographic will take some work, but with platforms such as Facebook, Google analytics, and Instagram give you data that narrows down your audience. Those platforms tell you the ages that engage with your products or services most, and what they’re most interested in. Discovering your audience is the best way to curate your brand in a way that caters to your audience. The more you’re willing to work with your market, the more likely you’ll make sales. Your market doesn’t need to be restricted to one demographic. The more diverse your audience is, the more your brand will expand. Don’t be afraid to take strides when using social media. Failing is a part of the process. You won’t know the perfect way to cater to your market, and that’s okay too. The point is to keep trying until you find what works for your brand. When you figure out what works, make sure you hold onto it!

Social Media Makes Your Brand Pop

Depending on what market you’re a part of, you’re probably competing with other businesses catering to the same audience. This means that you’ll need to find ways to separate yourself from other companies. What makes your brand unique? Why should people choose your brand over other brands? Social media helps you customize your brand. The more you use social media, the more you’ll be able to stand out. When you have a brand message, and express that message on your media platforms, your brand audience will increase. Make sure that you use it to make your brand pop. No matter what you choose to do, you’ll need to ensure that you stand out. Competition is massive, and some companies can’t withstand it and are forced to close. However, if you utilize your it in the best way, your audience will do what they can to keep your brand alive. Most of the time, if you give your audience effort, they’ll provide you with effort in return. Eventually, you’ll find that you won’t have to work as hard to gain sales because they are loyal to the message of your brand!

All in All

Social media is essential for the longevity of a brand. Make sure that you don’t underestimate its’ value, even if you’ve never had to use it before to be successful. It will save your brand if you feel like it’s going underwater. It will help you find your market, which will eventually turn into your loyal audience. Social media will also help you stand out from other brands. Don’t be afraid to fail when using it. It’s normal not to get it right the first time. Keep trying until you find the perfect market, niche, and marketing platforms to use for your brand. With the increasing use of it, it’s crucial for you to connect with the customer using media strategies. Social media doesn’t seem to be going anywhere, and hopefully, by using the right media tools, your business should stick around too! What are some of your favorite social media strategies to use!
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5 Branding Mistakes That Are Harming Your Hair Business

5 Branding Mistakes That Are Harming Your Hair Business

Is your Branding Harming or Helping your Business?

There's no denying consumers crave a deeper connection with companies they do business with. This is why a beautiful website and a logo isn’t enough to define your brand. Uploading a good looking logo and writing a few lines on social media platforms are never enough. Curating a personal brand that genuinely shares who you are and what you stand for are pivotal for your hair business brand. Your brand should show who you are and what you stand for to create a more profound connection with your consumers. More importantly, if your brand isn’t appealing to your intended audience or not genuine, it can repel your future customers. So how do you avoid hair branding blunders when it comes to helping your brand instead of harming it? Here are five branding mistakes that are harming your business.

1. Failing to Research the Competition

Researching your competitors is especially crucial if you are a newer business. Researching your competition helps you understand what other established companies in the hair business have done. Without knowing how to differentiate your hair business from your competition you run the risk of creating something identical. Knowing your competition helps you:
  • Understand what your competitive advantages are.
  • Get clarity on who your competitors are.
  • Clarity of the pricing market in your area. You don't want to low ball yourself, but you also don't want to overprice your products as well.
  • Allows you to create marketing strategies that take advantage of your competitor's weaknesses, and improve your business performance.
  • Allows you the upper hand in making your products, services, and marketing campaigns stand out.

Who Are your Competitors?

All businesses face competition, even if there is no one locally with your same business model in this day and age with the increased use of the internet to purchase goods and services you are competing worldwide. Your competitors also do not have to offer the same products or services as you; they can provide a substitute or similar products. To find out about your competition existence, you can check with:
  • Local business directories.
  • Local Chamber of Commerce
  • Press reports
  • Exhibitions and trade fairs
  • Searching the internet
  • Word of mouth
  • Flyers and marketing literature
  • What do you need to know about your competition?
Also, research the products or services they provide and how they are marketing it to their customers and clients. For example:
  • Their pricing.
  • How they distribute and deliver.
  • How they enhance customer loyalty to their brand and what backup services they offer. (Back-up services are services that require a continued return to do business).
  • Their brand values.
  • Are they innovating their business methods and products?
  • Are they technology aware? A website, social media savvy, etc.
  • Who’s the owner, are they personable?
  • Their media activities.
  • What type of customers are they targeting?
  • How they treat their customers and who their customers are?
  • Who are they?
  • What products or services different customers buy from them?
  • What customers see as your competitor's strengths and weaknesses?
  • Do they have long standing customers?
  • What is there an ideal customer?

How to Act on the Information you Have?

Okay, so you have all this information, now what? Evaluate the information that you have collected about your competition. Draw up a list of everything that you have found out about your competitors. Place the information into three categories:

1. What can you learn from them and how it can be better?

If you realize that they are doing something better, respond accordingly. It could be anything from improving a seamless transaction from initial contact of a potential client, assessing prices and updating products, to designing some marketing material, to developing customer service. Remember to try to innovate your business, do not imitate. Now that you see some mishaps ask yourself how to add more value to your company, and do even better than your competition.

2. What are they doing the same as you?

Analyse your common areas and see if there's room for improvement.

3. What are they doing worse than you?

Use and exploit the gaps you’ve identified. This can range from products, marketing, or distribution. Renew your efforts to cover the deficiencies you’ve discovered. The information collected should inform you whether there are gaps in the market that your hair business can exploit. Also, figure out whether there is saturation of suppliers in certain areas of the hair business industry, which will lead you to focus on the lesser competitive areas and become the go-to hair business.

2. Failure to Understand your Target Audience

Before you start selling or even pitching an idea, you must understand what kind of audience and individual you are speaking to through your branding. No one can afford to target everyone; small businesses can effectively compete with larger companies with little fine tuning and targeting a niche market. Targeting anyone interested in your services is too general. Targeting a specific market does not mean you are excluding individuals who do not fit your criteria. Instead, it allows you to focus your marketing dollars and branding messages on a market that will likely buy from you vs., other markets. Understanding their demands, their expectations, what they identify with and what kind of brands they favor makes branding and messaging a lot easier. This is why failing to understand your target audience is number two of 5 branding mistakes that are harming your business.

How to Find your Target Audience

Write out a list of each of your products and services. Next, to each thing you listed, list the benefit it provides. Once you have your benefits listed, make a list of people who need that your benefits fulfill like these for example:
  • Wig making (benefit) protective hairstyling
  • Clip-Ins (benefit) adds volume and length to hair for fuller hair

People Who Benefit

Wigs:

Clip-ins:

  • Someone who suffers from alopecia
  • Brides seeking an updo and require more hair
  • Someone with short

Choose a Specific Demographic

Digging more in-depth than who needs your product or service, analyze who is most likely to buy it. Think about their:
  • Age
  • Location
  • Gender
  • Income level
  • Education level
  • Marital or family status
  • Occupation
  • Ethnic background
Also, consider their psychographics:
  • Personality
  • Attitude
  • Values
  • Interest/hobbies
  • Lifestyles
  • Behavior
Create a visual of your target market. Determine how your product or services will fit into their lifestyle. How and when will they use your products and services? What are features appealing to them? What media do they get most of their information and influence? Do they read the newspaper, search online, on social media platforms? What type of events are they generally apart of? What kind of places do they frequent?

Evaluate your Target Audience

Once you’ve decided on who your target market will be, ensure you consider these questions:
  • Are there enough people who fit my criteria?
  • Will my target audience benefit from my product or service? Will they see a need for it?
  • Do I understand what drives my target audience to decide on purchasing a product or paying for a service?
  • Can they afford my products and services?
  • Is my branding message relatable?
Try not to break down your target audience to far! Having more than one niche market is okay. See if your marketing message could be different for each niche. Defining your target market is the hard part, once you know who you’re targeting it is easier figuring out which media you can use to reach them and what messages resonate with them. Figuring out your target market will save money and allows a better return on investment.

3. Not Realizing it's Not Just about a Logo

Most small business owners do not realize their brand is not just about a logo or a tagline. Without a doubt your logo is essential. They are the most recognized element of your hair business and printed on everything you will use for your advertisement. This is why not realizing it's not just about a logo is number three of 5 branding mistake that is harming your business. Your branding reflects everything you represent, even your companies voice and the content you create. Your hair business brand is an experience; it contains your business’s values, missions, and goals. The visual side of branding helps convey all the nonvisual components, so your customers have a clear understanding of your vision. You should think ahead about the message your logo is showing to potential clients. Having a pretty logo is not enough to help your target audience get to know you and your brand. If there's no brand identity, your website design and other marketing material are likely to be all over the place. Your logo is a guide for creating other elements like sub marks, alternative logos, color pallets, etc. Not having a brand identity or a cohesive brand design will hinder your first impression and scare away potential clients. Your branding visuals need to send a clear message to your target audience. Consistent branding creates a sense of trust with your target audience, and conveys your message professionally and establishes you as an expert in your niche.

What Do you Need Aside from a Logo Design?

Different variations of your main logo

Having more than one logo is significant because if your main logo does not work well with certain printed material/visuals, you will have options.

Color Palette

Choose between 5 to 8 colors, that you will use over and over again for your brand. This is your business's color scheme. When creating your color scheme have your target audience in mind, along with web design and graphics.

Font combinations and fonts

Choose between 2 to 3 fonts and use them throughout your website and graphics you create for social media and marketing material. Be sure to use brand fonts and if you like script/handwritten fonts use them as accents.

Design elements

This includes textures and patterns, icons, illustrations, dividers, signatures, image holders, buttons, etc. You can use texture and pattern on your site and graphics, remember less is more and consistency is key!

Photographs

Be sure to have clear photos. Be sure they are in similar style and edited with the same filter.
4. Being Inconsistent Being consistent has a significant impact on your business and brand. Consistency builds familiarity, loyalty and eventually credibility. Being consistent with your promotions, brand language, personality, communications, and every interaction you make with your target client will create a well-rounded brand. This is why being inconsistent is number four of 5 branding mistakes that are harming your business. If you are unsure of how to be consistent with your brand, here's how: - Develop brand guidelines - Create a brand style and usage guideline to ensure all messaging is consistent. They should help as a guideline that aligns with your company's vision and mission. Make it clear and straightforward, for instance, if someone you’ve never spoken to were to read over the guidelines they would have a clear understanding of how all visuals and wording should be for all marketing material. - Keep your brands' tone and personality consistent across all channels - rather offline or via your website, social media, or other online platforms its important to create a consistent tone and personality. Look at it this way there's an at work you, and there's an at home or with your friends you. Your personality is the same. However, your mannerisms adjust. The same should go for your brands' personality across all platforms.

5. Not Focusing on your Packaging

There’s no logic in trying to build an audience before you’ve established what your brand is about. The first impression is always your products packaging design and the first point of contact between your brand and the customer. Your packaging plays an essential role in the consumer's decision to purchase the product or not. This is why not focusing on your packaging is number five in 5 branding mistakes that are harming your business.

Your packaging differentiates your brand

There are thousands of products on the market grasping your customer's attention. To succeed, your packaging should stand out and look different from your competitors. Try finding something innovative and eye-catching, yet subtle and not overbearing.

Packaging colors sway purchase habits

The colors you decide to use plays a vital role in the consumer's decision to buy your product. Everyone's brain reacts to colors in different ways, so choose your packaging accordingly. For example, white packaging conveys simplicity, safety, and purity. The more colors added to packaging the less sophisticated the product is seen to be. It’s important to study your brands target demographic before deciding on your color scheme for your product package.

Packaging is a marketing tool

Your product's packaging is a helpful marketing tool for advertising. Branded products are easily recognized and help with brand recognition. Creating packaging where your logo is front and center helps consumer remember your product and brand.

Have you Created Some Branding Mistakes?

Creating and managing a brand is not an easy task at hand. But understanding your business is more than products and services helps generate and shape the memorable experience for your customers. Creating an experience from start to finish by staying consistent and true is what defines a brands identity. Starting on the road to establishing trust in your brand may seem long but using the tips above you're taking a step in the right direction. Have any question ask us below in the comments! Have any suggestions or a branding mistake you fixed that you’d like to share, and we’d love to hear them as well! May your best hair days be ahead of you!!!
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Why You Should Develop A Brand Model for Your Hair Business

Why You Should Develop A Brand Model for Your Hair Business

Get Your Business on Track

As a new hair extension company, I know you are overwhelmed. Whether it’s because you are confused about where to start, you seem to have tons of things to do and limited resources. Or you feel as if your competition has it all together and you don’t I can relate to the feeling. If you are seeking a way to get your company up and running successfully this article is going to be your blueprint. Creating a brand model designed specifically for your hair company is going to be the most important task that you complete besides your business plan. Your business model is going to help you create your business plan and vice versa. I know you're wondering what a business model is. Don't worry I’ve got you covered but before we get into the deep seas of creating a brand model I want you to sit back, take a breath and relax. Take the time to stop thinking about the things that don’t go right and view your failures as valuable lessons. There won't be a playlist because I want you to focus. This process is going to take a lot of thought, and you don't need anything distracting you. Get in a quiet place, grab your notebook and let's get to work.

What Is A Brand Model

A brand model is a diagram that provides a comprehensive “picture” of your brand and dissects it to make it relatable in the form of concepts and examples. The brand model is going to explain what your hair extension company offers to your ideal client. The most important question you must answer is what value do you add to your client’s life? Now that we understand what a brand model is or a business model is I want to take you through the different parts of the model and help you to begin creating the strategies you need. Let's look at the parts of a brand model and what each part requires you to do:

Unique Selling Proposition or Value Proposition

Identifying your unique selling proposition is going to separate you from your competition in no time. A unique selling proposition is a way to differentiate your product from your competitors. Think about things you can do to separate your extension business from your competition. Your USP can be the customers you target, the quality of your extensions, your shopping and shipping process, or even the packaging. This concept is one the key is every consumer wants to have a problem solved, or their life made easier, and so as you clarify your unique selling position, this is when you will communicate exactly to your consumer how you are going to h him or her. As a hair extension company, how can you help solve a need your ideal client has? If you are unsure, like them! They will give you honest feedback that will help you.

Who Is Your Customer?

The primary focus of your business is to satisfy your customer and, therefore, you should provide an excellent service or a product. Ideal clients are not as difficult to connect with as you may think. Your ideal client is someone who finds value in the product your online hair company offers. You will need to identify their attributes, habits, and the basic demographics of your ideal client. In regards to your hair extension business you will need to know who you are marketing to and what need can you solve by providing them with your product. Another aspect is to know what your competitors offer and what is unique about them. You don’t need to copy them, but you may be able to figure out a process to do it better.

Channels

Your channels of distribution are relevant because this is how your products will get to the consumer. The two types of distribution are physical channels and virtual channels.
  • A physical channel will be a storefront, a booth, or another location where you sell your hair extensions.
  • A virtual channel will be an e-commerce website where customers can shop and make a purchase.
The best approach is to have a combination of them both. For example, you can offer your hair extensions in salons as well as online. This approach also helps you to reach more customers because your website has no boundaries.

Customer Relationships

Customer relationships are the bedrock of your business. Customers become dissatisfied when:
  • They make a purchase and don’t receive any shipping information
  • Ignored and not given excellent customer service
  • They don’t have any way of getting in contact with the hair company
The challenges you will have are:
  • Getting customers
  • Growing your customers
  • Keeping your customers
As a hair company, you will need to pay particular attention to your customers and how you will nurture them to ensure they feel like a part of your extensions family.

Steps to Creating A Customer Relations Strategy

Step 1:

Identify your USP, you will be clear about who your customer is and what their needs are.

Step 2:

Your next step is to identify your Loyal customers and encourage them to either spend more money on a product they like or have them try out a new product. For example, help them to purchase a wig or have them buy one of your extension bundles and a closure.

Step 3:

Create a strategy to grow your customer base. The way to increase your customer base is to offer something no one else is suggesting, provide extensions that are of better quality than your competitor’s, and choose a marketing strategy that will help you stand out from everyone else.

Revenue streams

Now, you know that you should have more than one stream of revenue as a business owner. Remember your hair company is a for-profit business and therefore you need to be making money. I have to caution you though! I have been guilty of having a lot of “businesses” and yet have not mastered any o them. To avoid the overwhelm you will feel, a revenue strategy will help you not only identify areas or opportunity but will also help you figure out when to launch a new product or service. You must always subtract your retail sales from your wholesale inventory costs to get a clear assessment of your total revenue. You also need to price correctly and pay close attention to the items your donate or give away as freemiums. Your revenue will also depend on the time of the year because sales may drop. I honestly believe you can sell your hair extensions at any time of the year, but you have to have the right mindset. Understanding your revenue cycle will help you identify when you need to introduce a new product or service into the mix. Understanding the difference between profit and revenue will help you a lot. Here’s the definition for them both:

Profit

Money left from your revenue after returns and discounts

Revenue

Money made from sales Any of the following revenue streams will help you generate sales. You can combine them or use each one on its own.
  • Subscription fee
  • Advertising
  • Bulk order sales
  • Sale of hair extensions or other hair products

Resources

The resources you will need for your company go further than just money. If you don't have other resources in place, the money may not matter. I know you have bee told you to need money for your business, but you will also need other resources to guarantee your success. The following resources are assets for your business:

1. Human resources:

Staff falls under the HR umbrella. You may not be at the place where you want to hire anyone, but I can tell you that it’s never too early to prepare for employees. I have to give a shameless plug for one of my friends, Delmar Johnson. She is the HR guru and offers digital products to help you get your HR game on point.

2. Physical resources:

Your physical assets are under this category. Any storage, building, or other pieces of equipment you use to run your business are also in this category.

3. Financial resources:

Cash, lines of credit, investors, and credit cards are in this category

4. Intellectual resources:

Trademarks, your client list/database, and other hair company-specific information are in this category.

Key Partnerships

Partnerships are great ways to grow your company’s visibility and reach. When you do work with anyone, make sure all parties are clear on expectations and expected outcomes. The main issue that always arises is when communication isn’t clear. The various partnerships your hair business can benefit from are the following:

Buyer-Supplier:

Your company purchases extensions, website creations, and other marketing materials from a reputable company like Private Label Extensions.

Strategic Partnership:

You can partner with a company that does not sell the same product as you.

Joint Venture:

You can partner with a complementary company to create a new product.

Activities

Activities are the things your hair company should be doing to be successful while executing your business model. Your activities will be centered around providing products to the consumer. As you grow, you will need to create other activities to continue the growth. Below is a list of suggestions:
  • Host a pop-up event
  • Send a survey to your email list
  • Create video tutorials
  • Set up meetings with potential partners

Costs

Knowing your costs upfront can help you become more strategic about how you spend your money within your company. There are a lot of costs involved in running your hair business. The most common expenses will be for a website, inventory (depending o the type of supplier you have), staffing, business registration fees, marketing materials, and technology expenses. You will understand your costs better if you separate them between fixed and variable costs. To help you understand the difference check out the definitions below:
  • Fixed costs are those costs your pay every month regardless of how much you make in sales. These costs would include staffing costs and website fees.
  • Variable costs are those costs that depend on what your make such as inventory.

Hard Work Pays Off

Creating your brand model is the leverage you need in the oversaturated hair extension market. Most may think it’s the social media or the email list that gets you the hair empire they want. I can tell you that without a blueprint to operate your business by you will not reach your full potential. You don’t have to do it all! A stellar team can help you manage all the components within your brand model. Before the last quarter of the year to get your act together and get focused the right way! Comment below and ask any questions you need clarity. We’re here to see you win!
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How To Create An Inspiring Mood Board For Your Hair Brand

How To Create An Inspiring Mood Board For Your Hair Brand

Let's Set The Mood

Come on, and you know setting the mood can encourage how an event or night will play out. Filling the room with inspiring people, quality products, beautiful decorations and great snacks would ensure a fabulous grand opening if you were launching a storefront, so imagine what these things could do on a poster board or paper? Mood boards are ways to get your vision out on paper, and it isn't just a list similar to your grocery list. It is a physical and colorful collection of your ideas, goals, and inspiration rolled into one.

Mood Boards For Life

As mentioned, mood boards are fun collages that have specific themes, meanings or titles. Mood boards are life! Some people even use mood boarding to plan out their whole life, they have pictures of the kind of husband and house they want and use the mood board as a means of projecting that positive energy out into the world. Across Instagram and along every Pinterest are mood boards for room decor (college or otherwise), life goals, and businesses! So, why not create one for your hair brand?

Why Create A Mood Board

Creating a mood board can be as simple or as creative as you'd like. A mood board is like a more massive collage. One of the most exciting aspects of creating a mood board is that you are the sole visionary of the finished product, that is if you ever decide it's finished. Your mood board can have pictures from magazines, words, cloth, paint swatches, or pieces of your product like jewelry or a small hair sample. You think it, and you want it, you strap it to your mood board! It's a good idea to create a mood board because it is a safe, and creative place to lay out your thoughts and see the compilation of what you want for your hair brand. Seeing the textures, colors, and logos altogether along with inspiring quotes or people will help motivate you towards your goal, and give you a good sense of the direction you are taking your business.

How To Create A Mood Board For Your Hair Brand

Disclaimer: Girl, or Boy! I cannot tell you exactly what you will need to create your mood board because it's all a reflection of you! Your inspiration comes from a multitude of sources, and your idea of fun or beautiful depends on the kind of person you are. There is not a right or wrong way to create a board, so grab a dry erase board, poster board or a pinnable chart, it's for you by you.

1. Think Of What Vibes You Want Your Business To Have

Picture the vibe, or the environment, in which you want your business to flourish. Vibes vibrate through the atmosphere of your business, even if your hair business concentrated in selling hair out of your house and you do not have a website, trust me people are still feeling out the 'environment'; every business has a work environment even if you're the only employee! I'm sorry Cardi, but I'm a boss and a worker! The most important aspect of your mood board is honing in on what kind of image you want to project to motivate yourself, and the one you want to set for your hair brand. For instance, if you know that having excellent communication and people skills is essential to a hair brand (which it is!) include it on your board. On your mood board, you may want to have other companies logos that you would want to network with or a cute picture of a little phone. Whatever encourages you to remember that this is a trait you would like embedded into your brand.

2. Envision Your Website or Shop

I'm thinking pink because it's bright, wait no maybe I'm feeling green because it's the color of regrowth and money! Whatever color you're considering for your hair brand, in the logo or as the bundle bags, should be a significant part of your mood board! Colors set the tone for the "vibes" that your business will give off, so choose colors that reflect the idea you are trying to convey. Secondly, textures are enormous when it comes to creating a useful board for your hair brand. The fun part about a hair brand is that you can attach hair samples, silky bags or bonnets to your mood board to decide what direction you're going in and what look is the best to carry out. Attempt to build your website, shop look, or hair brand on the board to steer your brand in the right direction. I am not sure if you're one of these kinds of people, but for me, it's easy to end up with a finished product I had no idea I was going to create! I'm a person that chooses what she likes as I go, but sometimes that backfires. It's better when there are plans and restrictions in place so that your finished product is not too far from your targeted goal.

3. What Inspired You To Start Your Hair Business

Whatever or whoever it is, use it! If I were creating a board for a hair brand, I would be sure to add on the things and people that inspired me to get started. For instance, if you are on Instagram you've probably seen Amour Jayda's page or April Divah Styles, those are women who have successful hair companies and post with a purpose. It would be cool to include one of their photos or write their name in the corner. Adding their name or picture is a simple way to acknowledge the work they've done and push yourself to reach that level. Though your inspiration does not have to be famous, if you want to add a picture of yourself, your friends or your kids go right ahead! A mood board tells the story of your brand and the story of you. Additionally, you do not always have to include people. For example, if you love fabulous hairstyles go ahead and add a few, to make your board pop. Looking at what you like to do, or what you would love to contribute to with your hair business is another way to add fuel to the fire of entrepreneurship. Furthermore, I love grabbing ideas from social media to help build my board. Using Instagram and Pinterest helps flesh out how I might want my board to look or piggyback off of cute ideas. It's a great idea to search up 'mood boards for hair brands' or 'vision boards for hair companies' online to get your creative juices flowing.

4. What Kind Of Business Owner Do You Want To Be?

Thinking over your brand and your business, the vibes, the colors, and the reasons for starting, you have to also take into account what kind of boss you want to be. A great way to materialize those feelings is to put them on your board. Pictures or samples are not the only way to create a vision board. Being a writer, I am a big words person! So adding things like 'leader,' or 'honest' or 'girl boss' in pretty fonts to my words board would be my thing! I think words have a way of concisely pulling together concepts, and therefore would be a great addition to a mood board.

5. Let Your Personality Shine!

Overall, mood or vision boards are merely fun to create. The literal definition of a mood board is a type of collage consisting of images, text, and samples of objects in a composition. It can be based upon a set topic or can be any material chosen at random. The definition clarifies that the board can have any meaning, subject or additions you want! Allow your personality to shine through your board, and it'll shine in your business!

Why Are These Things Important To Include?

The imagery, text, and samples are essential. They are what makes the mood board what it is and each component serves it's own purpose in teaching, motivating and helping you execute your hair brand the way you want. The collage is meant to be inspiring so including all the nuances like your motivation for beginning, the brand you want to build, words that uplift your spirit and people who are on the level you are aspiring to will cur inspiration.

Move Over Mood Board!

Although mood boards are exciting to create and extremely helpful, it is still a good idea to write down your plans. A vision board can not replace a solid business plan, but it can be enhanced! Writing down your plans with logical and obtainable goals, along with ways to cross them off your list and a mission statement is apart of being a good business owner. However, your mood board can still be apart of the business planning process. A business plan will be your written way to obtain your goals, and a mood board will help you visually see your vision. A mood board is also an excellent way to look upon your goals and inspiration easily.

Get Mood Boarding!

Okay, you're all set! Grab your scissors, hair samples, magazines, and swatches and begin mood boarding! Mood boards are used as a planning and motivational tool and can be used to guide you on your journey to creating or reinventing your hair brand.
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4 Keys to Getting A Niche Beauty Brand Off The Ground

4 Keys to Getting A Niche Beauty Brand Off The Ground

Beauty In The Big Leagues

Creating own niche your beauty brand is beyond challenging. There is no way that you can cheat the hustle that you need to be successful amongst large corporations and influencers who have been at this for ten years. However, success is not impossible! There is a reward for your authenticity and grind if you go about building your brand strategically. Keep reading to find four ways that will help you get your beauty brand up and running in an industry that is continually changing shape.

1. Find Your Point of Difference, and Market It Accordingly

Create a Different Product

The current state of beauty is overwhelming for both customers and retailers. Everyone is in one way or another selling the same products, but the brands that rise to the top are the ones that can figure out how to convince their target consumer that they are selling something completely different than their competition. For example, Fenty Beauty made a huge splash last year when they came out with foundations that covered over 40 shades of skin tones. The come up was amazing. It wasn't that no other makeup company offered that shade range. The appeal came from the marketing targeting a demographic that is not the everyday shade of makeup advertised. Things like that matter to a consumer. It spoke to the hearts of a lot of the women, which drew them to buy the product. The Fenty Beauty marketing playbook is how you find your "difference" and market it effectively. Outside of catering to an underserved audience, you could also sell your products differently by playing up the ingredients it is made out of. If you have lashes that are a hundred percent mink, maybe that's something that you want to have present on your packaging. Make sure that it captures a customer who is used to faux fibers in their lashes or a customer who doesn't know that there is such thing as 100% Mink fiber lashes. Catchy lingo like that on packaging can help you to sell.

Alter How You Present Your Assortment

Another way to look at the beauty industry is to treat it like the fashion industry. In each season we all have core items that we gravitate towards. Then we have the higher end pieces that we used to accessorize the core items with. But the end of the day we're always going back to those core items. Right now we are transitioning into fall. Hoodies or long sleeve shirts are going to be our main staples, and we will accessorize them with a trench coat or some sort of cardigan sweater. Key in on the accessories or the specialty items that we're not wearing every day. That is how you should look at your beauty business. Offer the core items that everyone needs and then find something different that no one's offering. Then add that to your product assortment as if it was an accessory that you switch out as the season progresses! You can then market that accessory as your something new or something different. It will set you apart from other beauty brands in your niche.

2. Bootstrap Your Business As Much As You Can In The Early Days

Before diving into a money pit, think your product over a few times. Yes, I'm sure it's brilliant but do not throw money that you do not have behind this product. Instead, create a lean budget and bootstrap your business. The term bootstrap is thrown around so much, but people rarely know what it means. Bootstrapping means that you are funding your business yourself. There are no bank loans, no venture capitalist loans, and you probably had to beg for the money your friends and family reluctantly let go of. You are grinding at your 9 to 5 or have saved enough money to pay for everything that you need to pay for your business. Bootstrapping is not easy. It can put you in a lot of debt, but on the bright side: you don't owe anyone part of your business when you've mastered your business concept and gotten to the level that you need to get it to. It is important that you bootstrap because it is the best way that you can figure out what your customer wants without blowing a whole bunch of cash too fast. If you start off this way, you can then bring in people who may want to financially back your idea. Then you'll be able to tell them where the money is going if it's going into product and development packaging, or distribution you'll know. You'll have already tried different things using your own money, and you have the road map to how your brand can please your customer.

3. Embrace Competition. Erase Competition.

Did you know that the small companies that were once at the Forefront of K-Beauty, J-Beauty, and the natural beauty trends, now have competition from major beauty brands? And honestly, they love it! But it's for one reason and one reason only: the free publicity. Don’t get it? Let me give you an example. If you were to start selling Mongolian hair and it is a type of hair that is not mainstream in the hair extension retail market as of yet, meaning not too many people know about it. You might not see a lift in sales as soon as you introduce it. Yet, if a fantastic wig maker like Alonzo Arnold decides that he wants to make a line of wigs made out of only Mongolian hair, the Mongolian hair trend has started. You and your beauty brand can benefit from selling that hair just because someone else with a more substantial following or a more significant influence in the hair market has mentioned it. You can't look at everyone as competition. Instead, you could look at them as an indirect collaborator or partner. As long as they're hyping up something that you sell and can impact your bottom line you don't want to go against them. You want to be able to capitalize off of their momentum and leverage a partnership if possible. Reach out to a local wig maker that has a significant presence in your market. Let them know you have a new hair that has yet to hit the mainstream. Then see if they would want to make a couple of wigs with the product. If they could let everyone know that the actual raw hair came from you, that's not hurting you or your brand. It is giving you more exposure.

The Case of Soko Glam

Soko Glam One of the first Beauty Brands that started to sell products in the K-Beauty space. And they did not shy away from their market niche when a big brand like Sephora and a drugstore brand like CVS started to offer K-beauty products as well. Instead, they worked with Sephora and put together a pop-up shop with Bloomingdale's! Had they just decided to give up and walk away because Sephora entered into the ring they would have lost out on sales and exposure. The moral of the story is, don't let these big brands or a little competition scare you off!

4. Innovation Over Imitation

You will be a successful Beauty brand when you can either solve a problem or fill a gap. Find out what people need by interviewing your target consumers. Listen to what they want and create it. However, I should warn you; this is not one or two interviews that you are conducting. This is two to three hundred interviews, and from all of these, you can compile the answers to figure out what it is you need to bring into your market to make an impact. Think about it, when a hundred to two hundred people are saying they need the same thing you know that this product does not yet exist. You need to create it. That is the benefit of being an innovator. After you make the product, no one else for a certain amount of time will be able to offer your customer what you offer them. They have to come to you exclusively. Vice when you take someone else's product and tweak it to maybe make it better for a few dozen people you aren't going to garner the sales and attention that you're looking for. Think about it this way. Say you were a beauty brand that wanted to offer a pink edge control. You realize that the only edge control that you were able to get your hands on was either clear or black. Would you waste time and money catering to maybe fifty more people who wanted a pink edge control? No, because the edge control is going to work the same whether it's black, clear, pink, green, or blue. Instead, you would of going above and beyond. Source a new product that your entire customer base could benefit from.

The Best Way to Collaborate

You can also achieve retail success by taking your company's brand message and collaborating with another company to create a whole new product. For instance, If you had a beauty brand that was all about Glitz and Glamour and standing out from the crowd, it would make sense for you to research what type of customer you are looking for. After you realize that this customer is someone who loves glitter in their makeup and Crayola colors, you have your idea. Then you might hook up with a makeup artist in your town that has a significant amount of following. Team up with them to create glitter eyeshadows that no one is offering with a 3D look that only someone who shops your brand would appreciate. Offering this product on top of the products that you already have in your assortment enables you to control retail sales and distribution of this one unique product in particular. It can set you apart from other beauty brands in your market that offers the same lashes that you do or the same hair that you do. It also would drive sales to your site because people are going to go to your website looking for those eyes shadows. However, they may leave with the shadows and bundles or the shadows and complementary lashes. The Takeaway: You will win if you market your core products around that new exclusive product line and generate more profit.

Stand out in the Crowd

The only way to win is to be authentic. Find out who your customer is and then create something that no one else has created for them. Stay true to them and your vision with the amount of capital that you have available to you and then expand. Don't worry about competition or brands that may have the resources that you don’t because that can be detrimental to your company and your checkbook! Pretend the competition does not exist and turn your competitors into collaborators. Once you're able to do that you can form together like a beauty Voltron and create new products that will not only boost your brand image but set your company’s product assortment apart from beauty giants. This separation will almost guarantee your survival in your market. You know we love to hear from you. Comment below the steps you are taking to get your beauty brand off of the ground!
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How to Choose the Right Hair Model for Your Hair Brand

How to Choose the Right Hair Model for Your Hair Brand

The Beginning of Influencer Marketing

Think back to 2002 when shiny billboards would captivate you and steal all of your attention. 2002 is around the same time that marketers and data analysts predicted us living in an advertisers society by 2012. Marketers used to think that we would not even be able to walk down the street without encountering a billboard, moving or otherwise, selling us a product. While they weren’t right in their assumptions, they weren’t necessarily wrong either. This day in age big brands reach us in a new way. Entirely repulsed by the idea of a blatant ad or billboard on the highway, advertisers have come up with tactics to reach us in our homes. Initially, they were able to do this brilliantly through social media. What used to be used to network and connect with family members in different states is now used to sell us virtually everything.

Who Are These Influencers?

It started with a brand taking the traditional concept of buying ad space on your favorite social media outlet; similar to how you would purchase ad space in a newspaper or through a commercial. Then, out of nowhere, there was this shift, and the consumer told the market that we did not want to a sales team in our face constantly. When this happened, companies both big and small had to start thinking a little harder about how they would reach us. Thus, influencer marketing was born. An influencer is someone who has some credibility in a particular industry with an audience that trusts their opinion. This trust enables the influencer to impact the decisions of their audience when it comes to their industry of choice. There are a few different categories when it comes to influencers:
  • Celebrities
  • Industry experts and thought leaders
  • Bloggers
  • Content creators
  • Micro-influencers

Finding the Right One

In regards to your hair brand, the concept of influencer marketing is a sure fire way to make sales. If you tap the right beauty influencer to model and endorse your product, you can benefit from their following. ‘How?’ do you ask? Well, by selling your hair to their audience, using their reach. Regardless of the fact that a lot of us follow the accounts of people who we don't know on social media, there is a distinct group of people who can influence our buying decisions. Whether it be for small purchases or large purchases, smart companies capitalize off of our want to connect and imitate. However, there is an art to this. You cannot just pick a random social media user with a high follower count to model for your hair company. Keep reading to ensure that your business gets exposed to your predetermined target market via the right hair model.

Determine Your Target Customer & Pick Your Platform

Whatever you do, do not try to use a hair model to capture customers on all platforms. Think of the demo you are trying to reach. For example, if your hair brand caters to:
  • African American or mixed race females
  • Over the age of 25
  • Who is living in the city
  • Who have disposable income
You have to think of where they go for their social media needs and find an influencer there. Unfortunately, all campaigns do not translate well across all social media platforms. As a hair brand, you may be better off focusing on an influencer that has a strong visual social presence. Something like Snapchat may not translate to your customer. Snapchat is made for a younger generation that may or may not have the income to purchase your product by themselves. Snapchat also deals in a different medium than IG; clips dissolve so you cannot successfully launch a full campaign that will stay up for longer than 24 hours. With the investment that you are making, whether that be product or payment, I am sure you want the exposure for longer than that!

Create a Model/Campaign Budget

Set a budget for your model! Take into account what you want your model to bring to the table. Base your budget off of those expectations and build that into the marketing portion of your overall budget. If you are interested in more visits to your website, more visits to your IG page or a boost in your internet sales realize that you may have to spend a few hundred dollars. Free product may not cut it for what you want to accomplish. For example, you may end up targeting a model who has less than 100,000 followers. A model with a follower account of that caliber will charge in the ballpark of $300. A real campaign with someone who has a more extensive reach could cost you thousands of dollars.

The Models YOUR hair brand should Target

You want to find a social media expert who not only models but also creates content. If you were to pick a person who just models you would have to wait for them to find a team after they install the hair so that they can coordinate a shoot. However, if you seek someone who currently creates niche beauty based content, you will have a model and a production crew in one package. A combination of skills like this can get your campaign to the masses quickly. The fantastic thing about the current influencer is the fact that they can create content on one thing, be it beauty (hair, make up, or both), food, entertainment, or entrepreneurship. Their audience goes to them for content in these specific areas. As a hair business who is just starting their campaign, it would be beneficial to target your product to a particular audience by reaching out to a model who is a micro-influencer and or a blogger with their own platform.

Bloggers

A blogger can be a great model for your hair company for many reasons. The main one being that bloggers with a large enough following have managed to gain the respect and the loyalty of their readers. Readers both new and old come to their site because they know the content is consistent and relatively truthful. You can use that to your advantage by sending a blogger with a big enough following a pitch to model for your hair brand in exchange for free product. Because bloggers are always on the lookout out for new content, they will probably respond by not only wearing the product but also by posting a favorable review of your hair on their blog site. To make this worth your while it would be beneficial to look into fashion, hair, and beauty bloggers. Most bloggers write about specific topics, and you want to make sure that a post about your hair will reach the audience that is already hunting for more information on that topic.

Guest Posting

Another way you can get your hair posted on a blog is by guest posting. You could send the blogger your product for free in exchange for pictures and then write your own blog post for their blog. You can then control the content that is being created for your brand and make sure that all of the critical information like pricing and is in the post while still making use of the blogger’s audience. Depending on the size of the blog, some bloggers may also ask you to purchase a sponsored post if you would like them to model for you. The sponsored post will have more overt mentions of your company than the traditional product post because you are paying to be on the blog. It will also be noted that the post is sponsored on the actual blog page, but do not be alarmed. Not very many people care about the SPONSORED tag put on the post because the content aligns with the theme of the website.
An advantage of using a beauty blogger or content creator as a hair model is how they can repurpose the content. Both bloggers and vloggers cultivate their audiences; however, their content still needs to be promoted. A lot of the time they will screenshot or take clips of their articles or videos and post them on all forms of social media. Promoting in this way let’s potential readers and viewers know of new content and can be a way for you to grow your hair company’s social media handles if you provide them with your handles. Content creators who promote this way are often considered micro-influencers as well because their social media presence mirrors the branding on their blogs or vlogs.

Micro-Influencers

The micro-influencer will produce more content in categories such as finance, health, beauty, entertainment, or travel, but the content will cater to a specific demographic in those categories. For example, a micro-beauty influencer could have a particular interest in natural hair. So their audience looks for their content to give them natural hair inspiration. As a hair company, you could take advantage of their reach by supplying them with kinky style extensions in different styles to create different forms of content. All of this content would is authentic because it already aligns with the influencer’s brand and relevant to both of your platforms.

What Your Models Need

Relevant Content

You may think that the most important factor to consider when working with a hair brand model is their follower count. You would be wrong! The most important thing to consider when choosing a model for your brand is their previously posted content. Make sure that whatever they have a history of posting to their audience is what you should be to aligning your brand with. For example, if you see someone on IG is into fitness and you are the owner of an organic juice bar you may want to reach out to them. At first glance, you may feel that both of you are promoting a similar lifestyle. However, if you click on their account and scroll through their posts you may see that they post their workouts, but they also post pictures of soul food and non-organic dishes. They may not be the model for your business! Check out what you potential model may be buying and look to see if their personality is in tune with your brand. If they make a lot of product posts and only wear hair extensions on their birthday, it would make no sense for them to be a hair model because they do not traditionally wear hair. Your partnership would look like an ad, and that is something that you do not want. It should not be easy to point out that your model is posting irrelevant content to their feed and to their audience. Think about it:
  • If your hair brand is promoting affordability, is your model budget conscious? You could tap a fashion or beauty influencer who is known to thrift and do DIY projects.
  • Does your hair brand want to capture moms who brand themselves with the idea that they are more than a mother? The model you reach out to should have a child.
  • Is your target customer an overall glamorous person? Your model should have a feed full of editorial like pictures that convey who you want wearing your extensions.

Reach

I wish that I could scream this from a mountaintop. The follower count of your hair model should not be what you base your final selection. Yes, their following is a factor. However, if you only take a look at unique visitors or how many followers the account has then you may get distracted by that number. Focus on the number of people that truly follow the content. Remember, a large following means nothing if your target audience is not in that following. You want to pick your hair model based on how invested their audience is in their content. You want engagement.

Engagement

When thinking of engagement and where it lands on the scale of importance when selecting your hair model, remember this quote: “Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis The engagement factor is vital to the hair model that you select because it speaks to the relationship that your model has with the audience you are trying to impact. Engagement measures how interactive followers are with the content. Engagement is essential when you start thinking about how many clicks your site has received once promoted by this hair model.
You want to ensure that your hair model posts their content fairly regularly. Bloggers or content creators that are on a schedule or at least post systematically create something that their audience, your customer, can count on. You want to ensure that the hair model you choose posts high-quality content on the weekly basis before you commit to giving them a product or paying them for content, so you know that people will go to the platform to see it. For example, a lot of hair vloggers will post a product review once a week. As they build a following their audience knows to return to their channel on Youtube at least once towards the end of the week to get caught up on new content, favorite it to find the product later, or share it. Scientifically, a customer is going to buy something they have seen multiple times. Taking that same logic, they will buy from someone they have seen do numerous reviews and fostered loyalty through consistency.

Authenticity

Look for content creators and micro-influencers who do not have a lot of sponsored hair posts. I realize that this may be against everything you thought you needed to find in a hair model, but you have to look at it from your customer’s eyes. The less sponsored content someone may have the more you think they like the product because they are not being paid to do it. If you can get your model to create a campaign that works the hair into her everyday life or special event it will make her review of the hair more authentic. You also don't want a generic hair post. The audience should not have to differentiate between you and the hair company who sponsored last week. You can prevent this by sponsoring a hair texture that your blogger will like but does not typically wear. You want a real story involving the hair. Tactics to incorporate the sponsored product into the model’s content like that will seem less like a sale pitch to the customer. That will garner interest and clicks to your site.

Prepare A Campaign

Once you can determine that your hair model possesses the five things listed above you should reach out to them and pitch them your brand. You can leave it up to her to pitch you the campaign ideas, but they have to say yes first! There is nothing worse than you trying to force your view of quality content onto someone else’s audience! When you get into executing the campaign, make sure the content is shareable! If possible can you turn the model’s three or four pictures into a promo video with some cool music and repurpose it for your website?! Make sure you can get the bang for your buck, and all of the formattings is optimal for different social media platforms. It may be beneficial to ask if the model would run a contest on her platform to engage her following even more and boost your social media statistics. If your model agrees to share her platform in this way you can gift a member of her following with free bundles and request a review from them to add to your site. Be creative in the ways that you use your model and increase engagement.

Report And Analyze

A strong campaign that starts with the idea of using a particular hair model can turn into something more permanent once you get the numbers. Take note of where your social media stats are before the posting of your content. Remember, different social platforms will prompt different reactions, and depending on the follower engagement you may be able to ask for a follow in the caption. Meaning, Facebook may leave you with likes on an image, Youtube may leave you with a lot of views and some website hits, and Instagram might get you your first sale. Your stats will read differently depending on the model’s engagement secured on that platform. If you like how your numbers are looking or you have secured a few sales, you may want to ask the model to be a spokesperson for your brand. This can give your brand a face and identity. A brand with a look will help you to build credibility and gain an instant follower base because that influencers following will port over to your brand.

Finding the Right Hair Model Takes Time

Taking all things into consideration, finding the perfect model for your hair brand may take a few weeks. After you have determined your platform of choice and investigated that platform's options, take the time to look into the things that will make the investment worth it. In the midst of determining the model’s relevance, reach, engagement, frequency, and authenticity you may find more than one model to reach out to, and that is okay! Reach out to everyone you deem the right fight for you and your brand. Finding a model may seem inconsequential, but it is a handy marketing tool. The right model can help you to connect with a bigger customer base that is in line with your ideal buyer. Have you found your perfect hair model? Comment below what enabled you to make your decision!
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14 Personal Branding Tips for Hair Biz Entrepreneurs

14 Personal Branding Tips for Hair Biz Entrepreneurs

Social Media Has Us All Fooled

It is social media that has everyone thinking that the only thing you need to do to build a personal brand: use Instagram to post pretty pictures on a regular basis. Unfortunately, it is not that easy. To create a personal brand, you have to commit to defining who you are in your industry. Be it through your business practices, your social media presence, or your works in your community every tool that you are using to build your brand has to create the same impact. You have to deliver a consistent message across the board to your audience. It is more than selling yourself to gain views or advertising dollars. Enclosed in a personal brand is what you can deliver to your customer. Keep reading to find out what you need to do to develop your personal brand as a Hair Biz Entrepreneur.

1. Tell YOUR Story

Merge your personal brand with your hair business! Your audience will buy from you if you know who you are. Use these tools to tell them who you are and set yourself apart from other salon owners, stylists, or hair companies.

Tool #1: The About Me Section

So many people underestimate the importance of the About Me section on their website. The problem with that is you are alienating yourself from a customer who would buy from you to support you. It is human nature to help someone who you feel like you know. If you happen to be a salon or suite owner who opened up a shop because you could not find someone in your town who catered to your hair type, or you experienced a lot of shedding or alopecia, and you decided to open a shop to provide for women who were experiencing those same issues, why wouldn’t you share that with your audience? The people visiting your website are not just men and women who have already visited your shop. You may receive referrals or random visits from a search engine. Those potential customers need to connect with your personal story to purchase from you, so make sure your own story is out there for consumption.

A Successful About Me:

  • Captures your audience with a strong opening statement.
  • Shows your customer who you are. Try adding a professional video or picture with you doing hair. Put your best foot forward and add makeup and good lighting!
  • Add a testimonial to the end of your About Me. Show new clients that your current clients stand by your work.
  • Lets readers know who you are honestly. Tell them who you are, what you do, and WHY you do it. Do that in your tone of voice. If you use slang, free to add a couple “YASSS!” or “Fleeky” catchphrases. Do not have someone write your About Me section with words that you would need to sound out if you read it.
  • Keeps it short. Sadly this is not the time to share that you come from a long line of hairdressers. Do not expect your customer to read about your grandmother braiding hair in the 60’s. Instead, address your audience with the why’s and let them know why they need you. Use your key selling points to keep them reading, and give them a call to action so that they know to book you.

Tool #2: The Press

Reach out to local papers or business podcasts that cater to your niche. Get yourself in front of a reporter, blogger, or podcaster so that you can spread your “WHY?” to the masses.

2. Create a personal web experience for your particular demographic

If you specialize in a particular type of hair styling, you are in luck. It would be advantageous for you to make sure that your site highlights those specialized services. For example, if you specialize in frontal installment add videos that show how your method of securing a frontal differs from other stylists and post it on your page. Do this, and you will set yourself apart from the competition because you are providing proof that you do what you say you can do. Another approach would be to advertise your work in a way that other salons are not. A lot of salons and hair companies post images of finished looks, but as a salon, you can create a more specialized website by posting before, during styling, and after styling photos. Show what the process looks like by telling a story in images. Hair companies, you can create video content explaining the different types of hair you are selling. Add in why you choose to stock up on a kind of hair more than another then emphasize the importance of adhering to your coloring instructions, the difference between raw and processed hair, and mention how all of these factors can affect how long you can use the hair you are offering. You want to show that you are knowledgeable about the hair and beauty industry.

3. Do Your Hair

If you own, work in, or manage a salon make sure your hair is laid whenever you are present in your salon. Yes, I understand that you do hair for a living and your business is hectic, so you have no interest in doing your hair. However, that means nothing. How do you expect people to buy into your brand and purchase a service from you if only half of your head is done? Then when they see the other side of your head, it has a head wrap hanging off of it? Outside of that, you want to make sure you are presentable at all times. You, your salon, your product, and your styles should always be photo ready. A good rule of thumb: Be prepared for social media promotion at all times by ensuring that you always put your best foot forward. If you are selling hair, you are not off of the hook! Make sure you have tried your product at some point and have images available to show that you have installed it. This tip goes for those of you who do not typically wear weave as well.

4. Set higher prices

Take this branding tip with a grain of salt. If you genuinely believe that your product or services are priced reasonably feel free to ignore this branding tip. However, a lot of times businesses that are just starting out. Or brands that take their neighborhoods into account, price their products and services lower than what they really should be. Stop that! Just because you have a shop in a specific part of the country that may have a low cost of living doesn't mean you should undercut the price of your sew-in. Think of it this way; new clients could correlate pricing with quality. You may think that pricing yourself up may increase the interest in competition, but there is something to say about pricing and quality. If I get my hair done by the local beautician who charges only $100 and her sew-in rips my edges out when I take the sew-in down, I'm going to think twice about going to her again. This is especially true if I know you're down the block and your sew-ins are a $150 and all of the work that I've seen from you shows that my hair will grow underneath and I will still have edges once I take that selling down. Many businesses are afraid to charge what they're worth because they think that it will affect the clientele and customers that they have coming in. This isn't a dangerous stance to take but sometimes you get what you pay for good and bad.

5. Serve your customers before you sell

To build clientele and not one time customers, you need to serve whoever is in your chair and keep that thought process first. Don't think about how much you're getting paid for a service. Don't think about the tip you may get. Build your personal brand by delivering quality and going above and beyond to service your customer. For example, if your customer purchased a coloring service and you notice that their hair looks a little split at the ends after the color, give them a trim! If they have spent more money on this color then just a regular service on your service list you can afford to give them the $15 trim complementary. It shows that you care about their hair, its health, and their look as a whole. It also shows that you're not so focused on the dollar; that will get you a client who continues to come back to you because they know that you care about them and they know that you care about their hair. The client is that's completely different than a one-time customer who may be coming to you because they want the trending color of the moment. Remember, building clientele is how you build a business that lasts and is in it for the long haul.

6. Spend time building your relationships and reputation

Never underestimate the power of a previous customer and a current customer. With that in mind be sure to invest in your relationships with both of them. If you perform a simple service for a presumed one-time client and they come back to you because they know that you can do that service well, they might return for a more expensive service. That more expensive service means more money and then that client becomes a repeat customer that you can bank on. Get the client to come because for two reasons:
  • You did your job so well the first time.
  • You keep in touch.
If your customer is satisfied with their service, they will come back, but you can speed that up keeping in touch with promotions and coupons for their next service! Send them a newsletter using tools like MailChimp to let them know if your salon is having a special on products or services. Go above and beyond as mentioned before but build the relationship with them via communication because with that relationship and that repeat customer could surely come referrals. Referrals whether it's a one-time referral or someone that you make a repeat customer is putting more money in your pocket and growing your business. Keep in mind; you get that off of investing in the relationship that you have with your current clients. Because you spent time sourcing a high-quality product you invested in a relationship with your future customer. You wanted them to come back, and now you keep up a correspondence with them through emails and coupons. In the end, they will become a repeat customer who buys into your brand and helps to grow your reputation of having a high-quality extension line. Quick question, what are you currently doing to better your relationship with your current clientele or customer?

7. Invest in your brand

Based on Merriam Webster, the definition of optimize is "to make as perfect, effective, or functional as possible." To brand your hair business, you need to optimize all of its features. Your website needs to not only have amazing pictures in full color and 4K quality, but your site needs to run at quick speed. If you're selling hair products on the site and hair extensions, you need to make sure that your payment processor works. Your shipping materials have to be of good quality that they somehow have your brand name on them. Make sure packaging is clean and crisp. You don't want to put anything in an envelope if it should go in a box because chances are it needs that added protection from the hazards of transit. You need to invest in your brand and be willing to spend the money that your brand needs to put its best foot forward. Spend the money on a photographer if your pictures are getting older. Use the money for nice chairs in your waiting room if you're known to have a packed salon on Saturdays. Spend the money on coffee or donuts for early morning clients. Do these little things to set yourself apart from other salons and other hair extension retailers. The point of building your personal brand is so that your client has you at the forefront of their mind. Whenever they want to get their hair done or purchase hair extensions you want to be the first place they think to go.

8. Understand the specific customer you want to serve

Who is your target market? And who is your ideal customer? It is understandable that you want to cast out a net and reel back in all these fish. However, what happens when you don't have the boat to hold all of these fish? What happens when you can't service all of the clients that you marketed to? I'll tell you what happens. You start to upset some customers, and instead of getting rave reviews you start to get not such good reviews and that turns people away from your business. What you want to do with your hair business is cater to a specific customer. Be a jack of all trades, master of one. Reel in your targeted customer and then let them know that you can serve them in all different ways. For example, produce a homemade deep conditioner known to help regrow hair market your salon and services to a client that has dehydrated hair. Advertise and cater to a client that may be thinning around their edges. Don't market to a someone who wants a sew in because then you're sending out two different conflicting messages involving tension and haircare.

9. Get Clients to Submit Reviews Across the Web

When building your personal brand, you have to go to where your clients and potential clients are to make sure they see you. You do this by asking your satisfied clients to leave reviews on different websites. For example, you might have your own site, so you can request that clients leave a review on your website. However, there's a lot of people that find you through a search engine like Google. You can ask some clients to go ahead and leave a Google review. The same thing goes for Yelp. Yelp is a vast platform that people go to when looking for a new service provider in their area. And if you have reviews on Yelp potential customers don't have to go hunt for your website to know about the services that you provide. Because Yelp acts as the middleman between you and your potential client. If you ask a current customer to leave a 5-star review, you can almost guarantee that others take in that feedback and use that to seek you out and grow your business. It also increases your SEO ranking. This tactic is called Barnacle SEO: the practice of using big business websites with an excellent reputation to promote your own site to create more traffic.

10. Contribute Guest Posts

When growing your personal brand within the beauty industry is a good idea for you to guest post on the pages of well-known hair blogs or favorited beauty websites. Writing for these platforms helps to put your name out there more and helps to associate you with a brand that is reputable and trusted. Thereby letting people know that they can put their trust in you and become a client or customer of yours. To communicate that your articles are on those platforms, you can take the logos from the blogs that you have contributed to and put them on your website. Let people know that you have some affiliation with other businesses that know how to treat people and are credible.

11. Build a great portfolio

Your work will always speak for itself. You need to have quality images and video of what you do online. Whether you have everything compiled on one Instagram account, one Facebook account, a gallery on your website, or lookbooks printed in your waiting area you need to show your quality of work. In the hair-industry actions speak louder than words and visuals are what will get you your next client so showcase what you can provide with the services that you are offering. This day and age there's no excuse because Instagram is a mobile portfolio and you can use a high-quality cell phone camera to take images. Put your client or model against a clean white background in front of a window, let sunlight hit them, and take quality photos so that you can attract more clients. Gone are the days when a professional photographer had to your sole source for photographs. Even development time is a thing of the past. Everything is so instantaneous that you should at least be taking two to three pictures a day. We should instantly be able to see the clients that you have walking in and out of your shop and get it installs flawlessly by another stylist.

12. Link up with other Beauty Industry Professionals

Everyone is always screaming "Gang Gang" but when it's time to link up with someone and collaborate with another Hair Biz entrepreneur you may find yourself falling short. What you may not realize is, you are missing out on a whole new audience. If you were to link up with someone who only sells lashes and you only sell hair extensions you can open yourself up to people who need to complete their look. Build a relationship with your local nail salon. Go in there and get your nails done or get your eyebrows done and then see if they have a website. If they have a site, see if they have an "About Us" section that talks about the neighborhood where the nail shop might be. Ask them if they could link your website in that section so that when people go to read their "About Us" section potential customers can see your site. Let them know that you'll do the same for them. When collaborating with other businesses, if they specialize in a skill that you don't you can always trade and refer clients. You used to see people do that with business cards. They would go into a business and ask if they can leave their card on top of the counter of a neighboring shop. This is the modern version. By hooking up with other beauty industry professionals but doing it through websites, you can boost your online presence.

13. Be timely in your communication and work

This may be hard because we're all busy and sometimes you cannot get to everyone contacting you. Nonetheless, when you can, get back to clients or customers who have a last-minute ask; especially if they have asked you to do something within your operating hours. If you're open from 9 a.m. to 9 p.m. and a customer comes in at 8:55 p.m. to buy some hair extensions, help them! You are open for another 5 minutes; you can take their order, and get them on their way. Keep your word so that you can create dependability and consistency for your customer base. Also if you're interacting with potential customers or current customers who have questions or concerns try to answer them within 24 to 48 hours. Let them know that they're correspondence with you is important by appreciating their time and getting them the information they're asking you for.

14. Be yourself

Be you! Show who you are. Let your personality show in how you operate your business to draw people personally and come to your business; that's okay. You differentiate your business by making it more relatable. And people will like your business because they love you.

Grow and Evolve

You will never perfect all of these personal branding tips at once! In fact, if you ever do, get out of business because you are no longer growing. Because your business is always growing and evolving, you are always going to grow and evolve. Continuously use these steps to mold your brand and hold yourself accountable if you slip up! Comment below with the tip you are going to use this week to grow your personal brand.
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The Differences and Benefits Between Micro and Macro Beauty Influencer for Your Hair Brand

The Differences and Benefits Between Micro and Macro Beauty Influencer for Your Hair Brand

Deciding What Type of Influencer is Best for Your Brand

The game has changed: the marketing and advertising game that is. Influencers have changed the way we market and advertise online. The traditional way of promoting is morphing into influencer marketing. The best way to describe an influencer is to compare it to a celebrity endorsement. People trust those who are famous or well known. Back in the day, you had your celebrity ads such as George Foreman with the grill, Britney Spears with Pepsi and one of the biggest influencers Michael Jordan with his shoes and clothing brand.

What is an Influencer?

An influencer is an individual, a blogger or social media personality, who acts as a trusted confidant in their area of expertise. Influencers can range from fitness experts to fashionistas— the list of categories goes on and on. There are even levels of influencer marketing such as macro and micro influencers. Despite the types of influencers, they have a few things in common: They are passionate about their interests, authentic and routinely engage with their audience. Take a look at how beauty influencers reign supreme.

Beauty Influencer Definition

Beauty influencers are known as original influencers. More than any other type of social media influencers, beauty influencers have been able to produce significant contracts and promotional deals with cosmetic companies. Some beauty brands have even partnered up with influencers to create new lines of makeup or hair product or extension brands. You may ask yourself can working with an influencer help grow your brand? Let’s check out the basics of beauty influencer marketing. The definition of a beauty influencer marketing is a social media user with a significant and engaged following endorsing specific makeup and beauty brands through shareable, digital content. There are super famous world-renowned beauty influencers, But beauty influencers do not have to be models or celebrities to be influential. Some beauty influencers are professional makeup artists (MUAs) who share tutorials and tricks on their YouTube channels, Facebook or Instagram feeds. Others are amateurs who have a passion or love for all things makeup and beauty and have successfully created a massive following of loyal followers and fans.

Examples of Beauty Influencers

There are quite a few beauty influencers, but we will list just a few. Micro
  • Mutebeauty
  • The Fashion Freak
  • Jacob True
Macro
  • Kim Kardashian
  • Shayla Mitchell
  • Michelle Phan

Qualities of a Successful Beauty Influencer

It takes an experienced and committed person to be a beauty influencer. Here are some qualities to consider when choosing an influencer.
  • Relatable
  • Knowledgeable
  • Confident
  • Helpful
  • Articulate
  • Fun
  • Stylish
  • Sociable
  • Outgoing

Benefits of a Beauty Influencer

With an influencer, your target audience can experience your brand through someone they trust online. When you work with an influencer, you have the opportunity to connect with their following as well. Choosing an influencer that aligns with your brand can drive traffic to your site, increase sales and boost your social media following. It’s like an advertisement that exposes your brand and product to a potentially new audience, adopting customers who will hopefully become loyal followers. The popularity of influencer marketing has provided a boost to micro influencer because their smaller audiences primarily categorize social media users and personalities. On the flipside “macro influencers” are significant players and widely recognized trendsetters with followings in the hundreds of thousands or millions.

Beauty Micro Influencers

Micro influencers are ‘everyday’ people. Micro influencers offer significant benefits to brands that won’t charge an “arm and a leg.” to collaborate. Because micro influencers are often real people, with much smaller followings – (10,000 to 90,000 rather than hundreds of thousands), limitations may occur for their initial amount of reach; however, in the long run, they offer brands more specific benefits. These kinds of people usually have a good eye for photography and are experts within the beauty industry. A key benefit to micro-influencers is the personal touch of these accounts. Micro Influencers are more focused content on their page rather than macro influencers. This allows them to offer more relatable and attainable content than a macro influencer. It also allows brands to identify and engage more distinct audiences. The use of micro influencers also results in a significantly higher engagement rate than when using macro-influencers, particularly with the millennial target that see micro-influencers more as peers than celebrities. People with smaller audiences may be easier to reach. They may also be more open to a collaborative process that can produce content that targets your specified audience and feels authentic to the viewers.

Beauty Macro Influencer

Macro influencers are famous or merely a household name. These kinds of influencers are often celebrities who have a massive fan base of tens of thousands or millions. Macro influencers are often approached directly from the business at hand. A brand will ask them to feature their product or service on their social media profiles with a shout out mentioning a sponsorship. The number of followers defining a macro influencer differs on every social platform. On Instagram, a macro influencer will generally have more than 100,000 followers. On YouTube and Facebook, a macro influencer has at least 250,000 subscribers or likes. By using macro influencers, beauty brands can gain recognition in front of millions of people. It’s great for visibility and awareness.

Micro Cons

Since beauty micro influencers deal with smaller audiences, it may be difficult to find the right fit for your brand. Also, micro influencers may already be working with other brands. You may see they have a lower brand awareness than macro influencers.

Macro Cons

Depending on the size and following of your beauty business, obtaining a macro influencer may pose a challenge. Because macro beauty influencers have such a large following, it may be hard for them to be consistent with content, therefore, lowering the engagement rate. A broader audience can mean a bigger price tag so be mindful when seeking influencers.

Micro vs. Macro: What is Best for YourBrand

Don’t dive into influencer marketing without doing your research. Follow these steps to find your ideal influencer.
  1. Define your ultimate goal. Is it brand awareness? More followers? A boost in sales?
  2. Identify your target audience. Are demographics such as age, geographic location or gender important to you? More importantly, choose influencers who align with your target audience’s interests.
  3. Get to know the influencer. Build a rapport by following them, engaging with their posts and sharing their content.
Good luck with your quest to find the perfect influencer for your brand!
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How To Get Positive Reviews for Your Hair Brand

How To Get Positive Reviews for Your Hair Brand

Positive Hair Reviews Can Increase Revenue

The digital playground is growing exponentially every day! For online hair companies, it can be hard to stand out in a crowded market. The challenge can seem overwhelming, but I know you can do it! If you stop overthinking it and prepare to work hard, market with a strategy, and establish a follow-up system, you will no longer have to feel as if you have to compete with others. Your mission will be apparent, and your customers will promote your brand for you! Positive reviews of a customer can help increase revenue for your business. Over 63% of shoppers say they purchase products based on customer reviews. Because of this, it is essential you have a review system in place. Below, I am going to share with you the basics of how to gather positive reviews for your company. Let me add that you don’t need to use any unethical strategies to get positive reviews. Become the exception to this crowded industry. You know what time it is! Press play on your Diddy playlist and let's get to it! Make sure you have your pen and paper ready to take notes.

Take Care of The Customer First

Business is all about building a rapport and a relationship. Before you can expect positive reviews from customers, you have to take care of them. Let me share with you a few tips you may haven’t paid attention to before which can make be positive impacts on your business: Have a person for customers to contact with order issues because sending an email can be frustrating for them and make them feel as if you don’t want to be bothered with them.
  • Decide how you will greet them in person and online.
  • Does your website introduce you and your company on the homepage?
  • Is your site easy to navigate?
  • When you meet them in person do you make them feel welcomed and valued?
  • Do you greet your client by name?
  • Do you offer incentives to encourage them to shop with you?

Have Recommendations or Testimonials Available

Make your customers feel like they are appreciated. Trust me; it goes a long way when most people feel as if companies don’t care about them as much as they do about their money. Your conversation needs to center around the client. Professionalism is essential so you should eliminate discussion about yourself and your business. Always be perceptive to the needs of your target market. If there are shipping concerns, address them. If you notice a product is not selling or a product is selling well, it will be time to adjust your inventory. Success is directly related to you listening to your customer and addressing their needs or concerns. Your primary focus should be on your customer. Some customers may be demanding but don’t attempt to disparage or talk negatively about your customer. Your job is to resolve the issue most efficiently.

Create a Referral Program

A referral is when a customer of yours recommends you and your services to someone they know. References are cheap and come to you on a regular basis. Technology drives our decisions on how to shop. Word-Of-Mouth reigns supreme! It costs you nothing yet can have a significant effect on the success of your online hair business. Who better than your current or past clients to provide feedback on your hair extensions and customer service. Most people will suggest you don’t ask for referrals. In my opinion, closed mouths don’t get fed. Your client referrals will go a long way and will help drive sales. The good think about it is this becomes a form of passive income for you because you don’t have to do much to let others know about your business. To create a successful program you will need to make sure your reward makes sense about your bottom line. Giving away more than you will put you in the negative and may even cause you to close your online shop for good.
The following are steps necessary in establishing an enticing referral program:

1. Determine your cost of goods sold

If you are selling a bundle at a retail cost of $259 you don’t want to give away a free frontal after only two referrals. A frontal, from your online shop, may range in price from $89-$129. With two referrals your store will earn $518 in retail sales. Your free frontal value is $119. It will not make financial sense to give away a frontal after only two referrals.

2. Decide on a least expensive reward

You can give customers the option of earning an award after five verified purchases or they can save their reward and allow them to cumulate.

3. Update clients regularly

It is always good to keep in contact with your clients to inform them of their reward status. Telling them gives them the incentive to spread the word especially if it’s close to holiday season or a birthday. Make sure to thank them for any referrals and inform them about any sales, new products, or launches that will be coming up.

4. Referral discounts

Inform your customers that all of their referrals will receive a discount on their first purchase. You can even tier the discount amount based on the number of references a customer provides. Remember your referrals must purchase a specified amount before giving your customer a discount credit.

5. Share with everyone to get the word out

Your job is to promote the referral program through various media and here are a few ways to do it:
  • Share through email, snail mail, and your virtual store.
  • Whenever you meet someone in person, always have your business cards available. Everyone should get a card when they meet you or one of your employees.
  • Give clients your business cards to hand out
  • Add the option at checkout to ask if anyone referred

6. Host a referral competition

Hosting a referral competition will benefit your hair company and increase visibility! You will ask your customers to refer as many people as they can to your hair company. The winner of the contest will win a prize. The key to the competition is to give everyone a deadline. When people know there is a deadline, they act quickly. You will need to advertise and promote this competition everywhere! Promote it on your social media, within your hair salon, with partners you are working with, and on your email list. The good thing about hosting a referral competition is you can provide updates on how it's going. You can let everyone know Angela (my fiction company owner) has referred three clients. You can also tell them know who is in the lead or remind them of the deadline. The great things about competitions are people get competitive, so doing updates like this throughout the month will increase people referring to you.

Social Media

Social media reviews work well. These reviews help someone see what others say about you. To ask for a review here’s an easy script to follow: “Hey, Emily! You are a valued customer of mine, and I would love to get some feedback from you. If you can take about three minutes to go on Facebook or Instagram and leave a review, I will send you a thank you gift. It’s my unique way of saying thank you for being a loyal customer." Some customers may need help leaving their review so provide them with the steps:

Step 1.

Log in to your Facebook account or Instagram account

Step 2.

Go to my page at (leave the link here) for your Facebook account or Instagram account

Step 3.

On Facebook, they can scroll down the page, and it will give the option to leave a review. On Instagram, you can post a comment or event regrann the company's post. Make sure you keep track of the people who leave a review so you can send them the gift you have promised.

Host a Virtual Launch

I love this idea, and it is creative. You can host a virtual launch or virtual event on Facebook. It’s an easy way to build brand visibility and brand equity in one day. It is useful because your clients and potential clients get to engage each other while getting feedback on the extensions used. A virtual launch is good for educating your clients as well. You want to provide them with more than a product and an event like this will help to expand your client base.

Happy Customers Give Great Reviews

Happy customers are willing to give positive reviews. Ask them to provide a positive review in return for a discount on their next purchase. Fashion Nova does this well. Your clients become online advocates for your company. I know there are those who don’t believe in asking for reviews. I think there is nothing wrong with asking for positive reviews. If you don’t, you may run the risk of being the best-kept secret because only you and each of your customers will know how great your company is. If you are a hairstylist who also has an online hair company you can ask for reviews face to face. Usually, if they like the extensions and the ease of maintenance your client may give a review without you asking. If you do ask your client for positive reviews, explain that it helps others who are seeking feedback about your company’s products, shipping, and customer service.

Reviews via Email

Today people tend to be a little leery of giving out their email. Can you blame them? I know I get tired of receiving spam emails trying to sell me something continually. It is so important to build a relationship with your customer and providing exceptional customer service to them. Again, Fashion Nova does this well so let me share how they do it!
  • Once I place an order the company sends emails to keep you up-to-date on the status of your order.
  • Once my order arrives, they send me a final email
  • I receive an email about a specific item I have ordered asking me to complete a survey.
  • If completed, it provides me with a discount code to use on my next purchase.
Honestly, I don’t complete a lot of the surveys because the company promotes a higher discount amount on their website. If you want to offer this as an option to get positive reviews, allow customers to enter the code to entice them to leave feedback.
The best process for sending your email request for a review is to try the following:
  • Send emails from a recognizable name
  • Draft the email as a person to person request. For example:
FROM: Sender TO: Subscriber Make the call-to-action button visible to your customer to drive them to click the review option. Don’t overwhelm them with too many options. You can use your email platform to test subject lines. By doing this, it lets you know which email header draws more subscribers to open the email.

For example:

“I want 15% off my next order: complete the survey” may get opened more than “complete the survey” email.
  • It will be better to use plain-text email versus an HTML email. You can choose this option when you draft your email.

Host a Selfie Competition

If you want to get positive reviews for your company hosting a selfie competition is a fantastic way to do it social media helps you get your brand out there in a way that you would have to pay big bucks to do on your own. A selfie competition can be a lot of fun, and it gives you increased visibility while providing reviews of your hair extensions. Do not advertise your selfie competition on social media. The purpose is to have this competition be as authentic as possible. The amount of new customers you can get is astounding. I suggest you assign someone else to manage the competition, so you can continue operating your company. Here’s how you can set up your competition: When your clients create their hairstyle, using your hair extensions, tell them to take a selfie and post it on Instagram and tag the company in the post. Once they follow the instructions, you will enter them into the competition. Then, tell them the person with the most likes and shares for their selfie will win. If you have a hair salon, have your clients to complete the steps above before they leave the salon.

Reviews Can Increase Revenue

Positive reviews from customers are an excellent way to increase revenue and clientele. It's an underused part of business operations. As I stated at the beginning, most customers use reviews to make a purchasing decision. Since this is the case, you should be utilizing it often. Once you put a process in place, you will automatically begin creating communication with your customers and potential customers because you understand the process. Establishing a conversation, nurturing the customer relationship, and then asking for positive reviews is a simple process that you can easily duplicate. I hope this helps you and adds even more information to your business binder (you do have one those right?). If not, go out and get one! I may share mine on my YouTube channel. We are rooting for your success! Remember it's not about you proving your haters wrong but all about you proving yourself right! You can do this, but it takes focus, determination, and a bit of "crazy" to win the game of entrepreneurship! Good luck and don't hesitate to post your questions and comments below!
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Should you Have a Brand Ambassador Contract?

Should you Have a Brand Ambassador Contract?

Execute That Business Plan

Let’s talk business. You’ve probably had your business for a while, or maybe you are just starting out. Regardless, your goal is to provide a product or service to your customers, and in return, you get paid! Now, what’s a tactic every business uses to get people aware of their services? Everyone promotes. Every company you see has a marketing or business plan that entails promotional tactics. These tactics can include billboards, pamphlets, advertisements, and commercials. Using people or brand ambassadors are one of the newest growing ways of promotion to date.

Ambassadors, Who Need Them?

Social media made the concept of brand ambassadors or people who can promote your business online (and even offline) for a price or some incentives, popular. These days, there is no better way to support than through word of mouth. People trust other people more than what they would see in commercials, on billboards and even from well-known celebrities. People want to look at other people they can relate to, promoting your products. After all, you can never have too many people positively talking up your business, am I right? Brand ambassadors can appear at company events, promote your products online and much more. Depending on who you pick to be your brand ambassadors the price ranges from person to business. It’s crucial to choose brand ambassadors that will uphold the standards you set for them and your business.

What are Brand Ambassadors?

A brand ambassador has many roles, but he or she is a spokesperson for a company or brand. The company can be online or offline, and the marketing can happen at any time of the day and anywhere. A brand ambassador’s job should be to eat, sleep and breathe whatever company he or she represents. The brand ambassador should learn so much about the brand that information about it spits out in an instant.

What do Brand Ambassadors Do?

Now you may be sitting here wondering what exactly a brand ambassador does. The types of services brand ambassadors bring to the table range, especially in this social media age. Brand ambassadors can write blog posts about the brand they represent. The blog post can be product reviews, giveaway information, website or blog reviews, contests on Instagram, discounts and special offers. Brand ambassadors can also post on social media. The social media posts can be mentions or retweets on Twitter, and they can also be Instagram posts of the latest products or services. Brand ambassadors should utilize the effect of hashtags, whether they use existing popular ones or create their hashtags. Brand ambassadors can post on their social media platforms, or they can post on the company’s social media platform. Although, it’s more useful if the brand ambassadors posts on their platforms. That way, the business or company can reach a new and maybe even a broader audience. The idea is to get existing people excited about your product or service and new people curious about your product or service.
Brand ambassadors participate in Google Hangouts, and Twitter chats about the brand. They stir up and continue the conversation regarding anything that has to do with the brand or company. The brand ambassador also does this as a tactic to let the general public know that they are real people with real opinions. The customers will feel a connection to the brand and brand ambassador in this way. As a result, the customers feel like they can trust the company and will be more willing to spend their money on the products. Brand ambassadors attend trade shows, conferences and conventions and press trips. Events such as these represent the brand. When going to these events, brand ambassadors talk up the brand and wear clothing with the brand’s logo. That adds a more personal feel when the general audience can see the interaction between the brand and the public. It builds trust.

Working with a Brand Ambassador

When with a brand ambassador or more, you must keep in mind that your business must still have a marketing plan involving the brand ambassador. Without a marketing plan, you won’t be able to set goals or expectations as to what you want out of your business or brand ambassador. Marketing plans include campaigning. Campaigns can last a month, three months, a year, or more. When you hire a brand ambassador, try to have an idea as to what you expect out of your brand ambassador so that they have an idea as to how long the campaign will last.
Most brands hire brand ambassadors to promote a new product launch, giveaway/sweepstakes or special offer. Sometimes that takes a month or sometimes longer to execute depending on the goals of the campaign. I do know about this subject because I was a brand ambassador a few times. Don’t worry; I know what I am talking about in this case. I am going to school for public relations and brand management, and I’ve had many experiences when dealing with how brand ambassadors operate, because of my past internships. Your upcoming knowledge is in good hands!

Great Brand Ambassadors: How to Find Them

Be aware of your social surroundings, especially online! Know everyone influential so that you can compile a list and reach out to every single one, depending on what you want. If you’re already active on social media, you may already be familiar with influencers in your category. Based on Google results, you’ll quickly find brand ambassadors on social media who are popular in your space. Instagram is an excellent tool for this as well! Instagram will point you in the direction of who is in your area of expertise and who has significant followings. YouTube is also fantastic for finding out what brand ambassadors to consider for your business. Start off local and work your way out. That way, you’ll have a better chance of controlling what happens with your brand ambassadors and how you want to execute specific tactics. There are even brand ambassador companies that connect your business in efforts to promote products and services. While these brand ambassador companies may be pricier than working directly with one brand ambassador, they can often provide additional services, such as analytics and a team of bloggers for your campaign.

What’s the Result of Having Brand Ambassadors?

Don’t you hate taking specific risks and not knowing the results of what’s to come? These days, businesses no longer have to worry about this, because analytics come a long way. Sales are, of course, the expectation of a brand ambassador campaign, but there are some other typical results businesses achieve as well. Some of these results include an increase in followers on your brand’s social media networks. You may also see an increase in the number of visitors to a brand’s website. These days, the increase in the number of views of a particular post or video can boost a brand's reputation. The rise in likes of social media posts and the rise in newsletter/list signups are also some results of working with brand ambassadors. Don’t let anyone tell you that numbers don’t matter. The more people you can reach, the more significant your pickets will be.

What’s the Price *In the Migos Voice*

I have said this before, but let me remind you all. The fees vary with brand ambassadors, and it depends on numerous things. If your company has a budget, don't try and find a brand ambassador out of your price range. That will cause more harm than good. If you can afford multiple brand ambassadors, but you aren't able to keep up with every single one, then it's best to stick with one. A good thing to remember is that the larger the reach or influence, the more expensive the brand ambassador fees are.

Let’s Talk about Contracts, Baby

Now we are getting to the dirt of it all, contracts. Yes, you need one. These are legally binding, and they guarantee the services that the brand ambassador agrees to perform. It is vital for companies to translate the legal safeguards that it applies to traditional advertising, marketing, and promotional activities, to its brand ambassadors. Without a contract, you’ll be subject to a verbal agreement, which can come at a price in the long run if anything goes wrong. Don't take the risk. Make sure that everyone involved in your businesses' affairs, sign a contract. If they refuse to do so, then that person may not be the right brand ambassador for you. But, that is okay!

What to Include in Your Brand Ambassador Contract:

Exclusive Relationship

Mention how exclusive you want them to be. That includes them working with other brands and also the type of product or service you want them to represent. All in all, this will affect the price. If you want them to focus on your brand, alone solely, make sure they know this ahead of time. There are brand ambassadors out there who work with more than one company at a time, and then there are some who choose to only work with one. Let them make a choice!

Specified Content

It is essential to take note of how specific you want the content to be. Also, make sure you let them know where you want them to post the material. You can create a detailed outline, or you can discuss this with your potential brand ambassador. Examples include maybe one blog post per month for two months or perhaps even a how-to video on the products you are providing. Remember that the more content you need out of the brand ambassador, the more expensive they are!

Consistency and Frequency

Talk about how social and frequent you want your brand ambassadors to be on social media. Brand ambassadors will usually mention the content creation for your brand in social media posts, but if you want more than one blog post, and you want to specify what exactly you want out of them, then that will cost more. Keep up with your brand's social media page analysis as well as your brand ambassadors. That will tell you in what areas you lack and where you need to be stronger, in regards to your posts.

Who's on The Team?

Some brand ambassadors keep a team of ambassadors on deck for companies who continuously request their services. That is especially true with a lot of public relations companies. Figure out who will be doing the work. If you reach out to a group of brand ambassadors, but you want a specific one, then it may cost more than a pretty penny.

Length of Collaboration

Figure out how long you want them to work with you. Eventually, all good things must come to an end, and people must move o to the next project. How long will your campaign last? How long do you think you need to reach your company goals? When writing up the contract keep all of this in mind, because you want your brand ambassador there as long as you need him or her.

What's The Goal?

Now on to the goals of the campaign. Yes, your brand ambassadors need to know what your goals are too. This way they can focus on the progress of those goals and let you know where you are at and how far you have until you reach them.

Brand Ambassadors are the Key

Make sure that whoever you choose to represent your brand does it with the most dignity and poise as possible. Have you thought about getting a few brand ambassadors? Do you have some in mind? Tell me about your business and leave a comment below!
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