top 10 influential hair bloggers to love on social media

Top 10 Influential Hair Bloggers To Love On Social Media

It's All Virtual Love

Hey ladies! Your girl is here to help you by sharing my list of some of the best hair bloggers. You can stop searching the internet for random hair advice. I am going to link you up with the plugs in the hair industry to make sure you get the right tips, resources, and advice to keep your hair looking gorgeous! I want to introduce you to my ten virtual best friends. Each of them is amazing in his or her unique way, and I know you’ll learn a lot from the content they share. I usually don’t share my friends with everybody, but I feel as if we are family so I know I can tell you all about them. I chose my influencers based on some factors. The number of followers and subscribers they had was not the primary factor. My primary consideration is the inspiration. I want to share with you individuals who I think have a unique approach which inspires me. I know I have not included all of my faves but these influencers are always at the top of my list. I'm connected to their social media to get reviews on new products, hair tutorials, and to find out what they are up to in other areas of the lives. A few of them I have been following for years, and it’s cool to see them transform and grow brands. I hope my faves add value to your life. If you are seeking answers or how-to videos, check out my best friends below! You know what you have to do! Press play on your Lecrae playlist and let's get started!


Founded by Ty Alexander, is everything! She makes me feel like my gray hairs are a badge of honor. A lot of us seem to have a never-ending battle with these pesky gray hairs, and I promise you she can guide you on how to love, take care of, and even embrace your silver strands.

Connect with her here & check her stats:

Instagram: @gorgeousingrey Website: Twitter: @gorgeousingrey Youtube: Gorgeous in Grey Joined: 02/25/2011 Views 444,143 views Subscribers: 4958 Here’s a little background on Gorgeous in Grey directly from her website: “Gorgeous In Grey is a beauty and lifestyle guide dedicated to inspiring women to embrace their authentic selves. Curated by Ty Alexander, GIG is a reflection of what life can be if you take risks and adopt a fearless personality. Whether you are looking for tips on what red lipstick works best with your skin tone, or how to be happy at that job that kind of sucks–GIG is your digital best friend who is prepared to cry, laugh and celebrate with you. We want you to celebrate who you are wherever you are in your journey!” She recently relaxed and cut her hair, and I love it! One thing I dislike is when people question me on why I did the big chop! It’s a personal decision, and so I am inspired when I see another woman choose to wear her hair in a way that makes her feel comfortable and empowered. Her new style is a short, relaxed pixie cut. She has her tips on how she cares for her gray hair which you can view on her website. I love her website, and it is easy to navigate. Her visual branding guided me to join her tribe. I joined her squad, and I encourage you to do so as well. Check out my tips below on how to build your tribe. If you have your website and want to build your tribe, here are a few tips to help you grow your following and engage with your target market more authentically. Regardless of what product or service you provide having a tribe is key to growth, connection, and conversion.

Grow your tribe

Here are three tips to grow your tribe and create long-term relationships with those who support you!

Tip #1 Choose the right platform to connect with your ideal client

Find out where your ideal client is and follow them there.

Tip #2 Connect authentically

The easiest way to connect with your ideal client authentically is to plan your content, evaluate it, and be consistent in what you share.

Tip #3 Be genuine

Make sure you are you! We all look up to people, and the tendency may be to cater your messages in the manner they do. Don’t do that! Share your news in your voice. People appreciate truth, realness, and authenticity.

#2 Kandee Johnson

She is the best! Her voice and perky personality make me happy whenever I read a blog or watch a video. She’s a beauty guru who has an extensive following on social media. I appreciate Kandee’s can-do approach and her ability to make you feel as if you both have been friends forever! To create a video script that will impress viewers like Kandee's check out my tips below!

Connect with her here & check her stats:

Instagram: @kandeejohnson Website: Twitter: @kandeejohnson Youtube: Kandee Johnson Joined: 01/03/2009 Views: 440,154,501 Subscribers: 3,949,401 Here’s a brief introduction to about her from her website: “I started blogging in 2008, first with a blog about my daily life as a mom of 3. Then a blog about beauty and style. I uploaded my first video on youtube in 2009 and I thought it would be fun to teach people my tips and tricks. I would later be amazed that millions of people had seen my videos! And I humbly, still, cannot believe that almost 1 million people have subscribed to my videos! I am beyond blessed to be able to share love, laughter and some fun stuff with people online and occasionally in person!” My favorite video is the one in which she shares her setup to create her videos on Youtube.

Creating your video script

You are probably still avoiding creating videos because you don’t know what to say, you don’t like how you look on camera, or you don’t know how to create your setup. Let me explain why you need a script for your videos and live streams. Creating a video script is vital whether you are on YouTube, Facebook, Instagram, or recording content to share later. It helps to keep you on track, ensures you stick to the discussion topic and helps you to organize your platform for future content creation. To be successful, you should be clear of your purpose within thirty seconds of starting your video or live stream.

#3 Chic Natural

Kim is one of the first people I started following faithfully. She is good at showing you different ways to wear your hair and keeping it modern. I like the wig hack tutorials she shares on her channel. I admire how she lives her life and shares it with us, but she still keeps some of it personal. She’s a cool chick, and I know you will enjoy her platform.

Connect with her here & check her stats:

Instagram: @thechicnatural Website: Youtube: The Chic Natural Joined: 6/10/2010 Views: 132,237,404 Subscribers: 867,306 Here’s a little bit more about her directly from her website: “I’m Kim, a girl with a passion for fashion, food, and fabulousness! Here I will share with you guys outfit inspiration, my recent finds, beauty tips, and anything chic I think you should know about. “ Trust me! You will love her channel! Check out her website as well.

#4 Elenore

She's is affectionately known as Naptural Elenore. Hailing from the Philippines, she is known for her hair tutorials. She’s rocking her natural hair and has tons of videos on her playlist to help you through your natural hair journey. Whether you’re looking for information on protective styles or taking care of your hair, Elenore gives you tons of tips to help you.

Connect with her here & check her stats:

Instagram: @napturalelenore YouTube: Joined: September 11, 2012 Subscribers: 82,199 Views: 3,450,701

#5 Makeba

Makeba is serving melanin goals all over social media! If you like wigs but want to understand how to wear them correctly, she’s got you covered. I also love her hair dying videos as well as her natural hair tutorials and extension videos.

Connect with her here & check her stats:

Instagram: @ynotkeeb YouTube: January 3, 2012 Subscribers: 141, 650 Views: 6, 960, 126

#6 Shameless Maya

Maya is my all time favorite. I love watching her first few videos just as a reminder of how authentic she still is. It is incredible that with all the success she has she remains true to who she is.

Connect with her here & check her stats:

Instagram: @mayasworld Website: Youtube: Joined: May 23, 2012 Subscribers: 1,091,959 Views: 77,651,825 Here’s more about her directly from her website: “Maya Washington is a multifaceted Creative Producer and YouTube Star. "What would happen if I shamelessly promoted myself for 365 days?" was the question and social media experiment marking the start of Maya’s online self-discovery. She initiated her #BESHAMELESS movement on YouTube in reaction to her life as a struggling artist in New York. Maya blended her passion for performance and photography, fashion/beauty and personal growth into an authentic mission attracting brand partnerships and viewers alike.” It is so funny to read the section above because it genuinely was so organic how she started her channel. The most amazing thing I have ever watched is the video she has of her cutting her hair. Forget a big chop! This creative beauty cut all her hair off. I can relate to her emotions and reasons for making her decision! You know what they say. When a woman cuts her hair, she’s about to change her life! I guarantee her reasons for cutting her hair will resonate with you! Who’s the best friend you can call on to cut your tresses? Let me know in the comment section! Also, I am crushing over her natural curls in her recent videos.

#7 Beauty Can Braid

She gives me too much inspiration. Whenever I want a new protective style, I can always check out one of her videos to provide me with style ideas. She is fantastic at what she does, and I want to go so far as to say I believe this is her calling. I mean she doesn’t play any games at all, and she has created her niche in the hair braiding industry.

Connect with her here & check her stats:

Website: Instagram: @beautycanbraid YouTube: Joined: 6/10/2010 Subscribers: 867,306 Views: 132,237,404 If you are thinking of getting your hair braided with braiding hair, below are some tips on how to prepare your hair before you create your style.

Why pre-clean braid hair

Does your scalp itch right after you get braids? Are you ready to take them out because your scalp is irritated? Has your protective style been in for about three days and your hairline and scalp looks like you have an allergic reaction? I love wearing braids, especially as a protective style, but my scalp gets so irritated. The reason your scalp itches and gets irritated is because of the alkaline lye used to coat synthetic braiding hair. I’ve got a solution for you so just keep reading!

How to pre-clean braid hair

Pre-cleaning your braid hair will help decrease the irritation you experience. Follow the steps below to clean correctly:


Plastic tubular hanger Kanakelon braiding hair Apple cider vinegar or White vinegar

Step #1

Fill a sink or large bowl with warm water

Step #2

Remove braid hair from each package and keep the rubber band attached

Step #3

Place the braided hair to the side

Step #4

Pour about four capfuls of vinegar (you don’t need much) into the warm water

Step #5

Place your braid hair into the warm water and vinegar mixture

Step #6

Allow it to sit for thirty minutes to an hour (there will be a white substance floating on top of the water)

Step #7

Drain the water from the sink or pour the water out of the bowl

Step #8

Rinse the hair until the water runs clear (no film on top of the water)

Step #9

You may have to rinse three to five times to ensure the hair is clean

Step #10

Squeeze all water out of the braid hair

Step #11

Attach the rubber bands to the hooks on the hanger

Step #12

Hang the hangers from the shower rod in your bathroom

Step #13

Allow to air dry or blow dry the hair if you don’t have the time to wait for it to air dry Okay! You are ready to create your braided style.

#8 Abby Smith

Abby gives us perfect hair all the time. From her braided styles to her daughter’s cute styles, her social sites are a go-to for hair inspiration and tutorials. The way she blends her love for hair with her family is admirable. I truly believe she loves what she does and that means she never actually works. Join her for her thirty styles in thirty days challenge from March 17- April 15th.

Connect with her here & check her stats:

Instagram: @twistmepretty Website: YouTube: Joined: October 28, 2012 Subscribers: 313,562 Viewers: 23,524,558 Learn more about Abby as she shares her story on her website: “Over the years I’ve learned to become a photographer, a model, a web page designer, an expert in Photoshop, a graphic designer, a writer, a social media guru, and videographer. Blogging is constantly challenging me to think outside the box, to hone in on my craft and I’m ever thankful for the new friends I’ve made along the way. So please, jump in! And when you come upon a post or video published in my earlier days, I give you full permission to laugh. Hey, a girl’s gotta start somewhere! So here’s to not being afraid of trying new things and just doing.” Will you try one of the styles featured on her page? Tag us in your photo on Instagram, and you may see your picture featured on our Instagram page.

#9 Beauty by Lee

Lauretta sets the bar high when it comes to being authentic and embracing your journey. I follow her because of her natural hair videos which I crush over all the time. I am love with Camille Rose hair products all because of her. It is enjoyable to watch her go through the beautiful phases of her life. I know some may not be as beautiful, but she’s one graceful woman. If you are an expectant mother, you need to check her out because she shares her journey through pregnancy. Go check her out because you will be inspired!

Connect with her here & check her stats:

Instagram: @beautybylee Website: Youtube: Joined: 03/29/2011 Subscribers: 205,000 Views: 9,135,731 Check out the blog on how to connect with influencers because your business will benefit from collaborations and partnerships.

#10 Malibu Dollface

He is that best friend that is going to tell you the truth, the whole truth and nothing but the truth! I just love his realness, authenticity, and straight no chaser approach. Whether he’s giving his opinion on a trending topic or teaching you how to slay your lace front, you will get your life all the way together following him.

Connect with him here & check his stats:

Instagram: @malibudollface YouTube: Joined: 11/08/2009 Subscribers: 536,010 Views: 50,831,548 If you are seeking to be more authentic on social media, I suggest you continue creating content. I know it may seem as if nothing is catching, but it’s essential you understand what you will need to establish a better connection with your followers. Below are three suggestions to help you move in the right direction:
  • Share your life with your followers. You can decide what and what not to share. The influencers I list in this article all have ranging degrees of how much of their lives they share.
  • Be true to yourself! You should create a presence which is a direct reflection of your personality. It’s hard to build content which is not true to who you are.
  • Stop seeking perfection because it will keep you stagnant. Start doing more, research, and learn as you go.

Follow Influential Hair Bloggers in The Industry

The internet provides us with the opportunity to connect with people from all over the world. I follow my favorites on YouTube faithfully because they are consistent and always share useful content. It works out so well because if I have questions about a new product, like Hair Diagram's Bold Hold Tape, I can quickly search one of my favorite bloggers/vloggers to see their review of the product. If you are looking for the right people to follow and connect with, always look for consistency, honest reviews, and current content with what's on trend. I know you may have your favorites as well. There are so many established hair gurus as well as up and coming hair influencers that it can be difficult to mention them all. Who are some of your favorite hair bloggers? I may be missing out someone amazing, so please let me know in the comments below! Make sure you follow Private Label Extension on Instagram and me at @latayedavis on Instagram.
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1 comment

I have put together a human hair company for my Grd children to take over when they r older. In the mean time I need a hair influencer to help me take this company into existence. I am willing to offer that influencer 20% on all revenue generated by her. But I don’t no which one to choose. Could u help me?


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