When I got this writing assignment, my excitement overtook me, and I could not get started on it fast enough.
Aside from being a beauty-obsessed contributor to the Private Label Extensions blog, I am also a seasoned Marketing Coordinator. My job task is to create marketing campaigns that drive interest and then convert that interest into sales. My most successful campaigns always include newsletters!
Ask any marketing professional what the number-one most underutilized tool is for driving sales, and you will hear "newsletters" sang by the chorus. Newsletters are the unsung hero of not only keeping your current client list engaged but also pulling in new clients.
If you haven't taken advantage of this free tool, then continue reading to learn how your hair business newsletter can become your best money driver.
Email is NOT Dead
Despite what you have heard, email is not dead.
Email marketing is still a valid form of reaching new customers, spreading awareness, and earning a few extra dollars toward your bottom line. Contrary to popular belief, newsletters are not expensive to generate, and there is much savvy software's that allow you to automate your newsletters.
Newsletter automation is a useful technology because it will enable you to carry on with your busy day without stopping to send out an email to your entire contact list.
Let's delve into what it takes to create the ultimate newsletter for your hair business.
Hot Off the Press!
Newsletters are a temporary item. That means that they are only relevant for a certain amount of time.
The most important factor when creating your newsletter is to feature the newest portions of your hair business. Did you get a unique hair texture in stock? Are you having a flash sale on a top-selling product? This kind of information needs to be the front and center of your email.
Think about what actions you want your customer to perform after they have read your email. The thought that comes to mind needs to be the driving force of your campaign.
Most email marketing platforms allow you to link the text and photos of your newsletters. Newsletters are a great tool to utilize because it will enable you to showcase the most important aspects of your business without overloading your reader with information. Take advantage of this feature and add a hyperlink to your photos and texts.
This is so that your email recipients can easily clink the link to make a purchase or book an appointment.
Did You Know?
While most of your email subscribers are seeking to take advantage of a deal, newsletters are a great way to keep in touch with your customers and perform some customers service.
There should be a small section of your newsletter that contains valuable information to your subscribers. Whether you are selling mink eyelashes or own a hair salon. Include a few sentences with some aftercare tips to keeping their lashes, weaves, and hairstyles in tip-top shape!
The best part is that you don't have to spend time brainstorming that content yourself. You can always link to a PLE blog for current hair tips and tricks!
This Just In!
Email marketing is a great way to stay organized and funnel pertinent information to new and potential clients.
It takes an investment of a little time to draft up all the templates that you wish to send out. Then you can schedule for your emails to automatically send to your subscription list. Are you about to have a flash sale on your bundles? Will you be offering half off of a sew-in service?
Use your subscription list to disseminate your promotional information fast without taking too much time away from your business operations. Make sure you link your subscription sign-up page on your social media platforms.
This is so that your followers can take advantage of all the great information in your hair business newsletter.
What's the Scoop?
If you think that a newsletter is only good for sharing information about your promotions, think again!
You need to use your newsletter for pushing sales. It's also an excellent tool for connecting and educating your clients about your hair business expertise. From a marketing standpoint, it's important that you touch base with your clientele at least once per day.
It's vital that you send out newsletters to your subscription list on a daily basis. In addition to sending out tips and tricks, you can also use your newsletter to stay connected with your community. If you haven't hired a PR agency, your newsletter can do a little of the work for you. Use a small section to share the things you are doing to impact and give back to your community. Did you offer a free service to a disadvantaged group? Did you hold a food drive in your salon or donate goods to the less fortunate? Share that information in your newsletters so that your readers can see how multifaceted you are.
Use your newsletter to find new ways to switch up your information so that you stay relevant to your subscribers.
Click Your Way to Sales
As a marketing professional, the first thing I do with a new client is to sit down and help them realize the free tools that can help improve their business ventures.
Creating a new business newsletter is a fantastic way to capture your clients' attention and turn their sales into loyalty. Think of your newsletter as an extension of your business that allows you to stay in contact and share your wealth of hair care knowledge and styling tips.
It may seem like social media is all the rage right now but don't neglect what is tried and true. Email marketing is still a viable business tool. If you haven't implemented the use of a newsletter, then you are missing out on the benefits of a fantastic marketing tool for your hair business.
Make sure that you are following Private Label Extensions on Facebook to stay updated on the latest hair news and styling tips.