Behind the Scenes with Tradeshow Manager Erika Respress: The Return of The Bronner Bros Hair Show

Written by: Mikey Moran



Time to read 11 min

In a world where trends come and go, some moments bring an industry to the cusp of an exciting rebirth. 

Such is the case with the hair industry, brimming with a zest unlike ever before.

 At the epicenter of this resurgence is The Bronner Bros Hair Show, an event that has long been the heart and soul of hair enthusiasts. 

The indomitable Erika Respress is behind the curtains, orchestrating this grand comeback.

When I got to sit down with Erika, Tradeshow Manager of The Bronner Bros Hair Show, I was captivated by the atmosphere. 

Picture this: the Private Label Studios, echoing with whispered secrets of the industry, walls adorned with an array of hair waiting to be transformed into exquisite wigs. 

It was the perfect setting for a conversation about unraveling layers of passion, expertise, and vision.

With her in-depth knowledge and spirited demeanor, Erika painted a vivid picture of what's in store for the show's ardent attendees. 

It was clear from the outset that this wasn't just another event for her. It was a mission to unite, educate, and celebrate the myriad talents of the hair industry.

As we conversed, I felt an irresistible pull towards Erika's narrative. 

She spoke about the show's return and changing the industry's fabric. 

Her drive for unity, her desire to shift the industry's perspective from competition to collaboration, and her vision for a more inclusive future resonated deeply.

With a twinkle in her eye and unwavering conviction in her voice, Erika delved into the details, the challenges, and the successes that awaited her. 

And as she spoke, one thing became abundantly clear: The Bronner Bros Hair Show is more than just an event – it's a movement towards a more collaborative, innovative, and prosperous hair industry.

Join me as I take you through our riveting conversation, shedding light on Erika's insights, her dreams for the show, and her clarion call for unity in the industry. 

Let's embark on this journey together, which promises to be as enlightening as it is exhilarating.

Changing the Industry Narrative

In our rapidly evolving digital era, the hair industry is at a critical juncture where the tales of triumphs and challenges intermingle, often creating perceptions that might not reflect reality.  

Erika Respress is not one to shy away from these hard truths, and during our conversation, she illuminated several pressing issues and the need for a profound paradigm shift.

Collaboration Over Competition


An old adage says, "If you want to go fast, go alone. If you want to go far, go together." Erika emphasized this sentiment, underscoring the immense potential in pooling resources, sharing knowledge, and fostering mutual growth.

 The age-old mindset of guarding trade secrets and viewing peers as competitors is counterproductive and stifles creativity and innovation. 

As Erika sees it, the future is where professionals uplift one another, creating a thriving ecosystem where all can flourish.

Breaking the “Crabs in a Barrel” Mentality

The 'crabs in a barrel' analogy paints a vivid picture of individuals trying to get ahead at the expense of others, ultimately ensuring that no one succeeds. 

This mentality, Erika believes, has unfortunately found a home in certain corners of the hair industry. 

But the reality is, there's a vast ocean of opportunities awaiting outside that barrel. 

She passionately spoke about changing this narrative, emphasizing that there's enough room, resources, and clientele for everyone to thrive. 

Every stylist has a unique touch; the beauty of the industry lies in its diversity and range of skills.

The Illusion of Success on Platforms like Instagram

In an era dominated by Instagram and other social media platforms, it's easy to fall prey to the illusions of success. 

The glamorous photos, the flawless hairstyles, and the curated lifestyles often paint a picture of unattainable perfection. 

Erika shed light on this phenomenon, cautioning against the pitfalls of comparing one's journey to another's highlight reel. 

While social media can be a powerful tool for showcasing talent and building a brand, it's essential to remember that true success is multifaceted and often forged behind the scenes. 

It's not just about the likes and follows; it's about genuine passion, dedication, and commitment to the craft.

In Erika's words and through her experiences, it became clear that the way forward for the hair industry is paved with collaboration, genuine understanding, and an unwavering commitment to authenticity. 

Changing the narrative isn't merely about altering perceptions but creating a more inclusive, supportive, and prosperous future for all.

The Experience and Wisdom of Erika Respress

There's a certain depth of understanding and a richness of perspective that comes with years of experience. 

Erika Respress, with her dynamic presence in the hair industry, is a testament to that. 

As I sat down with her, it became evident that Erika's insights are not just surface-level observations but deeply ingrained lessons from years of overseeing one of the world's premier beauty events.

The Advantage of Connecting with Behind-the-Scenes Industry Experts

While the glitz and glamour of on-stage personalities undoubtedly have their allure, there's an undeniable value in connecting with those who operate behind the curtain. 

Erika represents this cadre of professionals who, though not always in the limelight, shape the contours of the industry. 

They're the ones who understand the intricate dynamics, the challenges, the emerging trends, and the shifts in consumer behavior. 

Erika emphasized the significance of this understanding, suggesting that sometimes the most valuable insights come from those who observe from the sidelines and see the bigger picture.

Erika's Vast Experience Overseeing the International Beauty Show

As the Tradeshow Manager of The Bronner Bros Hair Show, Erika has been at the epicenter of global beauty trends, innovations, and disruptions. 

Her role is not merely organizational; it's deeply strategic. She's witnessed the rise and fall of beauty brands, the evolution of hairstyling techniques, and the changing preferences of consumers. 

This bird's-eye view gives Erika a unique vantage point, allowing her to anticipate industry shifts and adapt accordingly. 

Under her guidance, the show has become more than just a tradeshow; it's a beacon for professionals worldwide, offering inspiration, education, and a platform for networking.

Recognizing the Longevity and Consistency of Those in the Industry

Erika has seen it all – from fledgling stylists taking their first steps in the industry to veterans who've weathered multiple storms and stood the test of time. 

She spoke of the importance of longevity and consistency in the business. 

It's not about fleeting trends or short-lived fame; it's about dedication, resilience, and an unwavering passion for the craft. 

Erika reverently mentioned those she's known for decades, highlighting that their sustained success is no accident. 

It results from adaptability, continuous learning, and an innate ability to connect with clients on a deeper level.

Conversing with Erika was a reminder that while techniques, styles, and tools may change, the core values of dedication, authenticity, and genuine connection remain timeless.

 Her experience and wisdom underscore the importance of these values, serving as a guiding light for anyone seeking to leave an indelible mark in the hair industry.

bronner bros beauty show

The Importance of Sharing Knowledge

In an era where knowledge is power and competition is fierce, it's refreshing to meet leaders who genuinely believe in the transformative power of shared wisdom.

 Erika Respress embodies this spirit of generosity, emphasizing the imperative of not just acquiring knowledge but disseminating it for the betterment of all. 

This theme consistently emerged as we navigated our conversation's ebbs and flows, this theme consistently emerged, revealing a profound commitment to uplifting others and the industry.

Erika's Commitment to Bettering Others to Improve the Overall Industry

Erika's philosophy is rooted in the belief that individual success is intrinsically tied to the collective well-being of the industry. 

"If I better your life, my life is going to be better," she asserted with a palpable conviction. 

This is not just rhetoric for Erika; it's a lived principle. By actively supporting and mentoring others, she recognizes that she's fostering an ecosystem where everyone can thrive.

 It's this forward-thinking approach that has solidified her reputation as not just a manager but a visionary leader.

The Shared Vision for a "Depression-Proof" Business


The hair industry, like any other sector, has its fluctuations. 

However, Erika's vision is one of resilience and sustainability. She spoke fervently about the need for the business to be "depression-proof," a sentiment that resonates deeply in uncertain times. 

This isn't just about weathering economic downturns; it's about creating a robust infrastructure where the industry remains relevant, vibrant, and innovative, no matter the external challenges. 

Achieving this requires a collective effort, a shared vision, and a commitment to mutual growth.

The Emphasis on Collaboration and Unity for Long-Term Success

Unity and collaboration are more than just buzzwords for Erika; they're the bedrock of her approach to business. 

Breaking away from the limiting "crabs in a barrel" mentality, she champions an ethos where everyone supports one another, recognizing that there's enough room at the top for everyone. 

This collaborative spirit, she believes, is the key to long-term success

When professionals come together, pooling their expertise, resources, and passion, they can achieve exponentially more excellent outcomes than they could have accomplished in isolation.

Erika's perspective is a compelling reminder that in business and beauty, the whole is greater than the sum of its parts. 

Her emphasis on sharing knowledge, fostering unity, and championing collaboration paints a hopeful picture for the future of the hair industry – one where everyone rises together.

The Excitement of The Bronner Bros Hair Show

As the anticipation for The Bronner Bros Hair Show builds, it's evident that this is more than just another event; it's a galvanizing moment for the hair industry.

 And one person who perfectly encapsulates this excitement is Mikey. 

Throughout our conversation, his infectious enthusiasm served as a testament to the transformative potential of this upcoming show.

Mikey's Enthusiasm for the Upcoming Show and the Unique Experience at the Private Label Booth

Mikey's energy was palpable, painting a vivid picture of what attendees could expect. "I'm amped for this show," he exclaimed, promising to "bring the heat."

 But it's not just about the hype; there's substance behind his words. The Private Label booth, conveniently located right by the main stage, promises to be a hub of innovation and engagement. 

Describing it as having its "own genius bars for hair," Mikey hinted at an experience that melds education, interaction, and cutting-edge product showcases.

The Exclusive Hair Products on Offer: the Re-Bundle and More

In an industry teeming with products, it takes something exceptional to stand out. 

Mikey teased some of the exclusive offerings that will be unveiled at the Bronner Brothers show. 

For instance, the 're-bundle' is set to be a game-changer. This 70-inch, 600-gram pure raw hair product is not just another bundle; it's a statement, a testament to quality and luxury. 

And that's not all. Mikey hinted at more "crazy stuff" attendees can look forward to, making it clear that this isn't a booth any industry professional would want to miss.

How to Register for the Show and the Call to Action for All Industry Stakeholders

Registering is a breeze for those inspired by our conversation and eager to be part of this industry-defining event. 

Simply head over to, and with a few clicks, you'll be on your way. Whether you're looking to attend, secure a booth, or just need more information, the Bronner Bros team is ready to assist. 

As Erika passionately emphasized, "We are servants for you."

In closing, The Bronner Bros Hair Show isn't just an event; it's a movement, a rallying call for all industry stakeholders. 

It's an opportunity to learn, network, and be part of the collective momentum pushing the hair industry to new heights. 

So, whether you're a seasoned professional or an enthusiastic newcomer, this is one event you won't want to miss. See you there!

private label at bronner bros

A Thank You and Looking Forward

As we wrapped up our insightful session with Erika and Mikey, reflecting on our journey brought a wave of gratitude. 

From its inception, the Hair Biz Radio podcast has been a labor of love, and its success is a testament to the incredible support from our dedicated community.

Gratitude for the Community's Support and the Success of the Hair Biz Radio Podcast

From the early days of navigating the intricacies of podcasting to achieving over a hundred reviews, our growth has been nothing short of remarkable. 

And this isn't just our achievement; it's a shared triumph with every listener, every subscriber, and every individual who took a moment to share feedback. 

Thank you for being our motivation and for believing in our vision.

Encouragement for Feedback, Topic Suggestions, and Guest Requests for Future Episodes

Our commitment to delivering valuable content remains unwavering; in this spirit, we always welcome feedback. Are there topics you're burning to learn more about? 

Specific guests you'd love to hear from? Your suggestions fuel our content, ensuring it remains relevant and beneficial for everyone. 

So, drop us a comment, send in your suggestions, and let's co-create the future of Hair Biz Radio.

A Playful Nod to Podcast Reviews and the Camaraderie Shared During the Recording

Speaking of reviews, a little birdie might've mentioned something about certain flattering comments – specifically about how "cute" someone might look on podcasts. 

While the authenticity of that review remains a playful point of contention (looking at you, Mikey!), these moments of camaraderie just make our recording sessions special. 

It captures the essence of Hair Biz Radio – a mix of professional insights, community engagement, and a sprinkle of fun.

In the days ahead, as we gear up for more episodes, rest assured that our mission remains clear – to educate, inspire, and entertain. 

Thank you for joining us on this journey, and here's to many more shared moments of learning and laughter. Onward and upward!

Until we meet at the show!

The curtain will soon rise on The Bronner Bros Hair Show, heralding an event and a celebration of craftsmanship, innovation, and passion. 

With the likes of Erika Respress steering this ship, we're set to witness a transformative era in the hair industry.

 Her dedication, vision, and unmatched experience ensure this show will be a milestone in our industry's illustrious history.

For those just dipping their toes into the world of hairstyling or those who've been carving out legacies over the years – this is a rendezvous you'll cherish. 

And if you've always been intrigued by the vibrancy and artistry of the hair world, prepare to be captivated.

My journey as the bridge between these industry mavens and you, our esteemed audience, has been incredibly rewarding. 

With every conversation, interview, and podcast episode, I've garnered knowledge, built connections, and, most importantly, cherished the shared excitement for what's on the horizon.

So, as the anticipation builds for The Bronner Bros Hair Show, I extend a heartfelt invitation – come, be a part of this narrative. 

Let's celebrate the art, the science, and the sheer magic of hair.

Stay inspired and keep those tresses flowing!

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