Journeying Through the Hair Business Checklist with Zakiyrah and Mikey

Written by: Mikey Moran



Time to read 11 min

Hey there, fabulous beauty enthusiast! Welcome to our world where hair, hustle, and fashion intersect. 

We're Zakiyrah and Mikey, broadcasting live and direct from the ever-vibrant Private Label Studios. There's a good chance that, just like us, you've felt the unparalleled thrill of setting up your hair business: the brainstorming, the plotting, the electrifying moment when everything seems possible. 

But then, moments of doubt and uncertainty might come as the days pass. Feeling lost amidst all the steps and strategies? We've been there, trust us.

Whether you're knee-deep in the business maze, facing challenges left and right, or on the verge of taking your first step into this exciting realm, we've got your back.

 Our Hair Business Checklist is meticulously crafted, drawing from our years of trials, triumphs, and everything. 

And, while we're on craftsmanship, have you noticed the wigs we're sporting in our recent broadcasts? Yep, you guessed it right. 

They embody luxury, woven with utmost care, straight from the looms of Private Label's finest artisans.

Dive in with us. Let's navigate this journey together. 

Whether it's a tangle you're trying to straighten or a volume you're trying to boost, with our combined insights and experiences, we'll make sure you shine in the spotlight every step of the way. Welcome to the ultimate hair business playbook!

The Basics: Setting up the Backend Business

Like any venture, the hair business isn’t just about the shiny exterior. 

As you lay a foundation before constructing a building, setting up your backend operations is the cornerstone of your hair enterprise. 

The engine runs silently, yet powerfully, behind the scenes. It may not get the applause or the spotlight, but trust us, without a well-oiled backend, your business could grind to a halt before it even starts.

Why you shouldn't delay: Starting your business and backend work side by side

One common mistake we've observed in many budding entrepreneurs is that they either dive headlong into the glamour side of the business without minding the essential backend or get bogged down with the backend, delaying the actual launch. 

But here's the golden middle path: Start both simultaneously.

By harmonizing the launch of your business with your backend work, you ensure a smoother flow, preventing unnecessary bottlenecks or unforeseen challenges. 

It's like having your business's heart and brain working perfectly.

Quick Tip: Get in touch with an accountant, even if it's just for a brief chat

Numbers can be daunting. And as creative souls passionate about hair and fashion, we sometimes shy away from the financial nuances. 

But here's the thing – you don't need to be a math whiz to have a successful business but understand your numbers.

Enter the accountant. Even if it's just a 15-minute chat, having a financial expert glance over your plans can make a difference. 

It's not about lengthy consultations or complex audits; sometimes, it's just about having someone more experienced tell you, "Yes, you're on the right track," or "Maybe consider this approach."

Remember, you're not just building a hair business; you're building a legacy.

 Legacies are built on strong foundations; in the business world, that foundation often starts with your backend. So, arm yourself with knowledge, ensure your backend is robust, and let the beauty of your brand shine through!

Marketing Strategies - The Big "M"

In the vast business universe, if a single star shines the brightest, it's Marketing. It’s the language your business speaks to the world, the song it sings to its audience.

 And just like every song's rhythm and lyrics, every business has its unique marketing beat.

The Roadmap: Supplier, Website, Name, Logo - but then what?

You’ve secured a quality supplier, designed an attractive website, christened your business with a catchy name, and even have a logo that makes you proud. 

The foundation is set, but what’s the next step? That's where the Big "M" comes in. It's not just about having a product; it's about letting the world know you have THE product they need.

CHECKLIST STEP 12: Dive into marketing strategies

Before you start painting the town with your brand, you need a strategy—a roadmap. 

Whether it's leveraging social media, influencer collaborations, SEO, or traditional advertising, you need to plan where you will put your energy and money. 

Every business has its unique audience, and finding where they hang out is your first task.

Driving traffic: The lifeline of your website

Your website is your digital storefront. And just like a physical store, footfall (or, in this case, clickfall) matters. The more eyes on your products, the higher the potential for sales. 

This is where driving traffic becomes paramount. Whether through paid ads, organic search, or word of mouth, ensuring that a steady stream of potential customers lands on your website is essential.

Reality Check: Not everyone will buy immediately, especially in the beginning

It's a bitter pill to swallow but a necessary one. As much as we'd love every visitor to hit that 'Buy Now' button, most won’t, especially at first. 

Building trust and brand recognition takes time. The key? Persistence and patience.

The "Why aren't they buying?!" Panic: We've all been there, and we'll guide you through

You’re checking your analytics and seeing the traffic but have no conversions. You feel that growing panic, wondering if something's broken. 

But relax, deep breaths. We’ve all been through this rite of passage. It’s essential to recognize this as a phase. It's all about iterating, learning, and adapting. 

Maybe it's your product images or the user experience, or your brand needs more time in the spotlight. Whatever it is, with dedication and the right strategies, you'll see that conversion rate climb.

In this journey of the Big "M," remember that it’s not just about the destination (sales) but also the journey (branding, trust, and relationship building). 

So, don your marketing hats, and let's make your hair brand the talk of the town!

marketing strategies for a hair brand business

The Rollercoaster Ride of E-commerce

The digital marketplace is a realm of endless possibilities, but with its vast expanse comes the inherent unpredictability, much like a rollercoaster ride. 

There are moments when you'll feel the rush of adrenaline as you soar to great heights and times when you'll feel the quick plummet to the depths of uncertainty. 

Here’s a glimpse into the reality of the e-commerce journey.

The highs of watching your traffic, the lows of zero orders

There's an undeniable thrill in watching those visitor numbers climb on your website dashboard. 

Each new visitor represents potential. Yet, with this exhilaration can come the heart-dropping silence of days without a single order. It's a contrast that can challenge even the most steadfast entrepreneur. 

But remember, every established brand has been where you are now. It's all part of the ride.

The real-life struggle: Testing your own site with purchases

Before your customers can trust your e-commerce platform, you need to. This means putting on a customer's hat and testing your purchasing process. 

From product selection to checkout, this real-life trial often unearths glitches or areas of friction you may not have noticed otherwise. 

Finding flaws in what you've built can be a humbling experience and an opportunity for refinement and improvement.

Embracing the process: Expect the peaks and valleys

E-commerce is not a linear path to success; it's a series of peaks and valleys. Some days, you'll feel on top of the world with back-to-back orders and rave reviews. 

On other days, technical hitches, customer complaints, or the silence of no activity can bring you down. 

However, embracing this process and understanding that these fluctuations are part and parcel of the digital marketplace can provide the perspective needed to persevere.

The e-commerce rollercoaster is not for the faint-hearted. But the rewards can be monumental for those who strap in, hold tight, and weather the ups and downs with grit and determination. 

So, as you click through your dashboards and sift through customer feedback, remember every twist and turn shapes your journey, refining your brand and building the resilience you'll need to thrive in the bustling online business world.

Costs, Challenges, and Choices

Stepping into the world of entrepreneurship, especially in the booming realm of the hair business, is much like a dance. 

While seemingly simple at first glance, the steps encompass a blend of intricacy, passion, and commitment. 

A significant aspect of this dance revolves around financial considerations. Let's waltz through the costs, the challenges, and the choices you'll encounter on this journey.

Startup costs vs. Ongoing monthly costs

Every business venture comes with its unique initial expenses, the startup costs

These encompass everything you need to get the business off the ground: securing suppliers, initial inventory, setting up your website, and branding essentials like your logo and packaging. 

This is the foundation, the initial investment that shapes the future trajectory of your business.

However, the monthly bills start rolling in once the foundation is set. 

Monthly costs include inventory replenishment, website maintenance, marketing campaigns, and even payroll if you have a team. 

These costs keep the engine running, ensuring that your hair business doesn't just start but continues to thrive and evolve.

Our experience: From working with celebrities to fine-tuning the most efficient hair business model

Our journey in the hair industry has been nothing short of a whirlwind. We've had the privilege of working with celebrities, an experience that brought challenges and learnings. 

The glitz and glamour come with high expectations, precision in product quality, and an emphasis on timely delivery.

But beyond the star-studded clientele, our real growth came from fine-tuning our business model. 

We delved deep into understanding the balance between quality and cost, ensuring that while we offer top-notch products, we don't let our expenses spiral out of control. 

It's a delicate balance that took time, mistakes, and learning to perfect.

Ultimately, the hair business, like any other, is about making informed choices. It's about understanding where to invest and when to pull back. 

It's about foreseeing challenges and pivoting accordingly. But above all, it's about passion and perseverance, about understanding that every cost, every challenge, and every choice is a step closer to creating a legacy in the world of beauty.

So, as you embark on your hair business journey, let our experiences light your path, reminding you that while the road might be peppered with challenges, the destination is undoubtedly worth it.

Living Your Best Life: A Sneak Peek

The aroma of freshly packaged hair products, the thrill of seeing your brand name glowing atop your website, and the joy of each customer testimonial are the essences of flourishing in the hair business. 

It's about transactions and the transformative journey from dream to reality. So, what does living your best life in this industry truly entail? Let's give you a glimpse.

Flourishing in the hair business

While the initial stages of starting any business can be daunting, the hair industry has its unique blend of challenges and rewards. 

Flourishing here means continuously innovating with product offerings, tapping into the latest trends, and, more than anything, ensuring consistent quality. 

After all, hair isn't just an accessory; for many, it's an expression of identity.

But beyond the tangible products, true success is etched in the relationships you build – with suppliers, collaborators, and, most importantly, customers. 

It's in the smiles of those who wear your products, the feedback that helps you grow, and the trust they place in your brand.

What's coming: Dive deeper into sustaining the business and understanding marketing strategies

While the initial setup is a journey, the real challenge lies in sustaining the momentum. 

In our upcoming sections, we're about to take a deep dive into the sustainability of your hair business. How do you ensure a steady influx of customers? 

How do you keep the brand fresh and relevant? And above all, how do you master the ever-evolving game of marketing?

Marketing isn't just about flashy campaigns or viral content. It's a nuanced understanding of your audience, their desires, and the gaps that your brand can fill. 

And in the digital age, it's also about leveraging the right platforms, tools, and strategies to ensure your message resonates far and wide.

So, get ready to embark on this enlightening journey with us. 

As we always say, every twist and turn, every challenge and success story in the hair business, is a strand in the beautiful tapestry of entrepreneurial glory. 

And we're here every step of the way to guide, share, and celebrate with you.

flourishing in the hair business and mastering marketing strategies

Join Us!

Every venture into the world of hair business is unique. Each of you holds a story, an insight, or a burning question that can light the path for many others. 

We believe in the power of community, shared learning, and the joy of collaborative growth. And that's why we want YOU to be a part of our ongoing journey.

Got questions?

Whether it's the nitty-gritty of sourcing or the complexities of marketing strategy, no question is too big or too small.

 We've trodden this path, learned from our mistakes, and celebrated our successes. And now, we're here to share it all with you.

Would you be the perfect guest on our podcast?

Our podcast isn't just about us - it's about the collective voice of the hair business community.

 If you have a compelling story, an innovative idea, or a lesson learned the hard way, we'd love to hear it. Our listeners are eager for fresh perspectives; your experiences could be the necessary beacon.

How to get in touch

Email Us: Write to us at []. We diligently review every email, so rest assured you'll be heard.

Socials: Slide into our DMs! You can find us on Instagram, Twitter, and Facebook at @PrivateLabel. We're always buzzing with activity there.

Official Website: Visit our contact page at and message us.

Subscribe to ensure you never miss an episode

Our podcast episodes are packed with actionable insights, industry updates, and heartwarming stories from the world of hair businesses. And trust us, you don't want to miss out. So, make sure to:

Subscribe on Private Label

Search for "Private Label Studios" and hit that subscribe button.

Sign Up for Our Newsletter: Stay updated with the latest episodes, behind-the-scenes content, and exclusive offers in your inbox.

Join our vibrant community, and let's weave the future of the hair business together, one strand at a time!

Onwards and Upwards!

As we draw the curtains on this post, it's vital to remember that every chapter we've shared is but a snippet of the vast universe that is the hair business. 

From the whirlwind of e-commerce highs and lows to the thrill of marketing wins and the occasional pitfalls, our journey, much like yours, is a continuous evolution.

We, Zakiyrah and Mikey, ventured into this industry with passion and a dream. 

The path wasn't always lined with roses, but each thorn taught us something new. And that's the beauty of it all - learning, growing, and flourishing together.

Remember, you're not alone in this. We're here, rooting for you, cheering for every win, and offering a hand through every challenge. 

Our journey is intertwined with yours, and we want nothing more than to see you soar.

Stay plugged into our universe for more insights, stories, and actionable advice.

 Your queries, feedback, and experiences fuel our content, so keep them coming!

And as we always say, whether you're just starting out or scaling new heights, remember that every mogul – from the giants of the industry to the budding entrepreneurs – has a starting point.

 Their journey was paved with persistence, resilience, and fabulousness. So, dust off those doubts, wear your confidence, and march ahead with panache.

Here's to your journey, your success, and the fabulous future that awaits. Stay fabulous, and until next time, take care!

Leave a comment