Your Hair Business Questions Answered: Diving Deep into Marketing and Products with Zakiyrah and Mikey

Written by: Mikey Moran



Time to read 11 min

In today's digital age, the potential to tap into the vast online market seems limitless.

 The power of a well-placed Facebook ad can work wonders, while a missed opportunity can lead to untapped potential. 

Have you ever found yourself ruminating over these thoughts as you look at your hair business

We’ve got news for you! Zakiyrah and Mikey are back in the game, unraveling marketing mysteries, sharing gold nuggets of wisdom, and answering the questions you didn't even know you had.

Broadcasting, straight from the heart of Private Label Studios, gives us more than just marketing lessons

With a keen eye for quality, Zakiyrah and Mikey are ready to pull back the curtain on the magic of wigs made exclusively with hair from Private Label. 

These aren’t just any wigs – they represent dedication, craftsmanship, and the unparalleled quality that Private Label is known for.

This is your chance for everyone, from novices taking their first steps in the hair business to seasoned pros looking to refine their marketing strategies.

 Dive deep into the intricate world of hair business marketing and product launches.

 Unearth secrets, learn from experiences, and set yourself on a path to success. Stay tuned, as this journey with Zakiyrah and Mikey promises to be enlightening!

The Power of Facebook Ads

While vast and complex, the digital world has some genuine gems hidden within, and one of those glittering opportunities is Facebook Ads

When executed correctly, these ads can drive significant results; Zakiyrah's experience is a testament to that.

Making a Killing with a Minimal Spend

In one of her ventures, Zakiyrah astoundingly turned a modest $1200 into an eye-popping 70,000 in sales! 

It's not just about splurging money into an ad campaign but strategically placing it where it matters. 

This incredible ROI showcases the latent power of Facebook advertising when combined with a clear understanding of your target demographic and product value.


The Art of Tweaking

No ad campaign is perfect from the get-go.

 Zakiyrah’s success didn’t come overnight; it involved keen observation, understanding audience responses, and making those ever-so-crucial tweaks. 

It's essential to remember that behind every successful ad campaign is a series of tests, failures, and adjustments. 

It’s all about finding that sweet spot that resonates with a cold audience – in this case, individuals unfamiliar with Private Label.

Quality Over Overproduction

In the quest to stand out, many businesses fall into the trap of overproducing their ads, thinking that high production value is the key to grabbing attention. 

However, Zakiyrah and Mikey have a different take. They've found that sometimes, the most straightforward, natural-looking ads can be the most effective. 

It's not about how polished the video looks but how relatable and authentic it feels to the viewer. In fact, they've had simple, non-high-quality videos outperform some of their more 'produced' counterparts. 

Yet, amidst this simplicity, one must never compromise on sound quality – a factor both Zakiyrah and Mikey emphasize. 

After all, even the best visuals can lose their impact if accompanied by poor audio.

Diving into Facebook Ads requires a blend of strategy, persistence, and genuine understanding of one's audience. 

It's not about having the flashiest ad but the most impactful one. And as Zakiyrah's experience shows, with the right approach, the sky's the limit for what you can achieve!

The Essence of Quality in Ads

The realm of advertising is a space where every detail matters. 

While captivating visuals are critical, the audio component plays an equally, if not more, significant role in grasping the viewer's attention.

 Let's delve into the nuances of quality and its implications in ad success, as shared by Zakiyrah and Mikey.

The Unparalleled Importance of Sound

Have you ever been engrossed in a video only to be jolted out of the experience due to poor sound quality? 

Zakiyrah and Mikey can't emphasize enough how detrimental bad audio can be. 

No matter how enticing the visuals might be, it can easily deter viewers if the sound quality isn’t up to the mark. 

It's a sentiment echoed by many – if they can't hear it clearly, they'll swiftly move on, regardless of the video's content.

Mikey's Golden Rule – Consistency in Sound Levels

With his hands-on experience in video production, Mikey has a golden rule – maintaining sound levels consistently between 6 and 12 dB. 

It's a rule he's unwaveringly strict about. This specific range ensures that the audio neither peaks too loud nor fades too soft, providing the listener with a comfortable and immersive auditory experience.

 Recounting his interactions with video editors, Mikey underscores how a consistent sound level is the backbone of a professional-quality video.

Striking the Right Balance

While the significance of sound is undeniable, it's equally crucial to balance it with good video quality. 

One should not overshadow the other. An ad's success lies in its holistic presentation – where sound and visuals work harmoniously, complementing each other.

 Overemphasizing one aspect at the expense of another can compromise the ad's overall effectiveness.

In conclusion, the art of advertising is intricate and multifaceted. Quality, in all its elements, is paramount. 

As Zakiyrah and Mikey highlight, while visuals draw viewers in, the sound truly anchors them. 

This relentless pursuit of perfection in every detail sets the best ads apart in a competitive market.

hair business podcast

Exciting Product Launches

Innovation and product diversification are key in the ever-evolving beauty and hair care world. 

Zakiyrah and Mikey, at the helm of Private Label, are no strangers to this concept. 

They continually push the envelope, ensuring that their clientele is treated to many top-notch products that cater to a wide array of needs. 

Let's unravel the exciting new launches and product additions they've hinted at.

The Hair Guard – A Game Changer

Every product launch begins with identifying a need. 

With the forthcoming Hair Guard product designed specifically for hair glue, Private Label aims to enhance the wig application experience. 

This innovative product, set to be released soon, will act as a protective layer, ensuring that the glue adheres perfectly while protecting the skin. 

Zakiyrah and Mikey are thrilled about its potential, though they're tight-lipped about the exact release date, adding an element of suspense to its debut.

A Panorama of Hair Essentials

Private Label's commitment to being a one-stop solution for hair enthusiasts is evident in its rapidly expanding product line. 

From the quintessential lace glue to the aesthetic allure of lashes and the indispensable edge control, they're making waves in the market. 

The addition of the edge control brush further cements their reputation for attention to detail, ensuring users have everything they need at their fingertips.

Whispers of Cosmetics

The beauty grapevine is buzzing, and the word on the street hints at an exciting expansion of the Private Label brand.

 Rumors of an impending cosmetic line have piqued curiosity. 

While Mikey playfully teases about "not letting all the cosmetic money go to the big players," it's evident that there's a plan in motion. 

With a vision to make cosmetics more accessible to their clientele, we can only wait with bated breath to see what they have in store.

Private Label is carving a niche for itself in the dynamic world of hair and beauty

With a pulse on the market's demands and a knack for innovation, Zakiyrah and Mikey are setting the stage for more groundbreaking releases. 

The horizon looks promising, and we can't wait to see what's next in their product arsenal.

Expanding the Private Label Experience

Private Label, under the visionary guidance of Zakiyrah and Mikey, is not just a brand; it's a transformative experience that continues to evolve and resonate with its audience. 

While the duo has mastered the art of delivering top-tier hair products, they're also focused on expanding the horizons of their brand, ensuring that every client's beauty journey is as holistic as it is memorable. 

Here’s a glimpse into the future they’re crafting.

Beyond Just Hair – A Comprehensive Beauty Haven

While hair remains the beating heart of Private Label, Zakiyrah and Mikey recognize the need for diversification. 

The introduction of edge controls, lashes, and the buzz-worthy edge control brush is a testament to their commitment to providing a holistic beauty solution. 

The aim? This ensures that patrons find everything they need when they walk into a Private Label store without the inconvenience of hopping from one store to another.


A Growing Network of Stores

Geographic expansion is on the cards. With existing store locations in Greenville and Atlanta, the duo is setting their sights on new horizons. 

Mikey teases plans for opening outlets in Charlotte and Detroit with an ambitious roadmap of adding 15 more locations. 

The Private Label experience, it seems, is destined to be within reach for many more beauty enthusiasts across the country.

Democratizing Cosmetics

A few major players have often dominated the vast and varied beauty industry.

 Zakiyrah and Mikey, however, are all set to challenge the status quo. 

Their ambition to venture into cosmetics stems from a profound belief in making high-quality cosmetics accessible to all.

 As Mikey playfully puts it, the big players can't have all the cosmetic money. 

Their vision is clear – a world where everyone, regardless of background or location, can access top-tier beauty products without breaking the bank.

In a world where brand experiences are continually evolving, Private Label, under Zakiyrah and Mikey's stewardship, is leading the charge in redefining what a beauty brand can be. 

Their relentless drive, combined with an unwavering commitment to their clientele, promises an exciting future for all who are part of the Private Label journey.

private label cosmetics

Engaging with the Community

Behind every successful brand lies a thriving community. 

For Zakiyrah and Mikey, the power of connection and building relationships extends far beyond the confines of their stores or the digital touchpoints of their brand. 

The dynamic duo recognizes the immense value of fostering an engaged community as a resource for insights and a support system that propels the Private Label brand forward. 

Here's a closer look at how they're nurturing this essential bond.

The Facebook Group - A Hub of Insights and Connections

For many business owners, directly engaging with customers and fans on a platform as vast and diverse as Facebook might be daunting. 

Not for Zakiyrah and Mikey. They've carved out a dedicated space for their passionate followers and potential business partners.

 This group serves as a goldmine of insights, feedback, and candid conversations, allowing them to keep a finger on the pulse of what their community truly desires.

Zero Tolerance for Spamming

As with any space that thrives on genuine interactions and trust, there's always the threat of misuse. 

Zakiyrah and Mikey have implemented a strict policy against spamming within the group. 

It's an essential move that maintains the integrity of the community and ensures that genuine, value-driven conversations aren't drowned out by irrelevant noise.

An Open Invitation to Co-Create

One of the standout qualities of Zakiyrah and Mikey's approach to community engagement is their genuine openness to feedback and suggestions. 

They're not just passive listeners; they actively encourage their followers, podcast listeners, and blog readers to chime in with topic suggestions for future podcast episodes. 

This collaborative spirit fosters a sense of ownership and belonging among members, solidifying their bond with the brand.

In Zakiyrah and Mikey's eyes, community engagement is not just a marketing strategy. 

Building and nurturing relationships is a genuine effort, ensuring every member feels valued and heard and is part of the Private Label journey.

Upcoming Content and Guests

Anticipation is a powerful tool in the world of content creation

Zakiyrah and Mikey have always been at the forefront of delivering exceptional content that resonates with their audience

As they continue to innovate and bring fresh perspectives, here's a sneak peek into what the future holds for their content lineup.

A Collaborative Approach to Podcasting

The podcasting world's beauty lies in its collaboration and co-creation potential. 

Recognizing this, Zakiyrah and Mikey are eager to hear from you! They're actively inviting feedback on potential podcast topics, ensuring that each episode is tailored to the interests and needs of their listeners. 

Whether you're a seasoned hair business veteran or just starting, your voice matters, and they're all ears.

A Stellar Lineup of Guest Appearances

While Zakiyrah and Mikey bring a wealth of knowledge and experience, they understand the value of diverse perspectives. 

They've teased upcoming interviews with remarkable personalities from the industry and beyond. 

I handpicked guests for their expertise and insights, and they promise to bring fresh angles and thought-provoking discussions to the podcast. 

Stay tuned for some exciting conversations!

Premium Viewing Experience on YouTube

For those who prefer a more visual experience, Zakiyrah and Mikey have something special in store. 

They emphasize the impeccable video quality of their content on YouTube, ensuring that viewers get a top-notch experience. 

From the richness of colors to the sharpness of details, every frame is a testament to their commitment to quality.

 Mikey said, "You've got to see this quality!" So, if you haven't already, check out their channel and immerse yourself in a visual treat.

The future of content from Zakiyrah and Mikey is bright, diverse, and packed with value. 

Whether you're tuning in for expert interviews, seeking actionable business advice, or just want to indulge in high-quality video content, there's something in store for everyone. Don't miss out!

creating content for hair business

Stay Connected, Stay Updated!

In the ever-evolving world of the hair business, staying informed and connected is paramount. 

And who better to guide you on this journey than the dynamic duo of Zakiyrah and Mikey? 

Their candid conversations, in-depth discussions, and invaluable nuggets of wisdom are a treasure trove for anyone in the industry.

From their humble beginnings to the pinnacle of success they enjoy today, their journey is inspirational and educational.

 With every podcast episode, they shed light on facets of the business many overlook, making their insights truly invaluable.

However, it's not just about audio content. Experience the duo's vibrancy, passion, and commitment in full technicolor by checking them out on YouTube. 

The magic unfolds right from the heart of Private Label Studios, offering you a behind-the-scenes look at how the finest wigs, crafted exclusively from Private Label hair, come to life.

As we wrap up this blog post, remember this: In the world of hair business, learning never stops. 

And with Zakiyrah and Mikey by your side, consider yourself in the company of the very best.

So, stay connected, stay updated, and elevate your game. 

Your journey in the hair business, guided by these industry luminaries, promises to be spectacular. 

Until next time, keep shining and making waves in the world of hair!

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