A Day In The Life Of A CEO: Running A Successful Hair Business

Written by: Mikey Moran



Time to read 12 min

A distinct hum of innovation and creativity echoes from the bustling corridors of Private Label Studios. 

Every strand and every wig, meticulously crafted using premium hair from Private Label, tells a story of dedication, art, and passion. 

I'm Mikey, and with Zakiyrah, we've navigated the intricate alleys of the hair business, discovering more about ourselves and our dreams with every turn.

 Entrepreneurship is not just a journey of the mind but of the heart. It isn't merely about novel ideas or groundbreaking products. It's about consistency, understanding the heartbeat of your audience, and embracing the daily grind that comes with the territory. 

Today, we invite you to walk with us to experience our world, challenges, and triumphs. Join us on this transformative journey as we unravel the captivating story behind managing a thriving hair enterprise.

The Journey to Success

The path to success is seldom straightforward. It's paved with twists, turns, highs, and inevitable lows. 

These challenging and rewarding moments define us as entrepreneurs and, more importantly, human beings.

Mikey's Moment of Self-Doubt and Eventual Triumph

One of the most vulnerable phases of our journey was when Mikey and I grappled with a heavy cloud of self-doubt. 

Every entrepreneur has those moments when the weight of their dreams feels too immense, overshadowing the initial spark that ignited their passion. 

It wasn't just about facing external challenges but confronting my internal apprehensions. But as with every dark cloud, there is a silver lining. 

Through perseverance, unwavering belief in our mission, and the unyielding support from Zakiyrah and our community, I emerged stronger, more driven, and deeply committed to our vision.


The Unexpected Accolades – A Moment of Global Recognition

While we never ventured into this business seeking awards or external validation, finding ourselves featured in Entrepreneur's top 10 entrepreneur books was humbling. 

It wasn't just an acknowledgment of our dedication but a testament to the love, effort, and authenticity we poured into our brand. 

While appreciated, such accolades remind us to keep pushing boundaries and never rest on our laurels.

Staying Genuine – The Core of Our Brand

In a world where flashiness can often overshadow substance, we've consciously decided to remain faithful to ourselves and our brand's ethos. 

Our aim isn't to dazzle with surface-level allure but to resonate deeply with our audience through genuine interactions, quality products, and sincere service. 

Staying grounded is not a mere choice for us; it's a way of life, ensuring that with every strand of hair we provide, we offer a piece of our heart, dedication, and unwavering commitment.

Entrepreneur Success

Financial Discipline in Business

A successful business isn't solely defined by its revenue or the vastness of its clientele but by the judicious decisions made behind the scenes. 

It's about understanding the intricate dance between immediate gratification and long-term vision. In our journey at Private Label, financial discipline was not just a choice but a cornerstone of our business ethos.

The Importance of Reinvesting

Every budding entrepreneur dreams of the day their efforts will bear fruit. 

However, it's crucial to recognize that the initial earnings aren't just a ticket to luxury but a chance to further solidify the business's foundation. 

By reinvesting in Private Label, we ensured that our business had the resources to grow, innovate, and serve our clientele better. Reinvesting is less about spending and more about sowing seeds for a future harvest.

Knowing When to Pay Yourself as a CEO

It's an age-old conundrum - as the ship's captain, when do you reward yourself? 

The truth is, there's no one-size-fits-all answer. For us, it was about understanding the needs of the business versus our personal requirements. 

While it's essential to ensure personal sustainability, ensuring the business isn't deprived of the resources it needs is equally vital. 

Striking that balance is an art, one that requires introspection, forethought, and a dash of patience.

Two and a Half Years of Dedication Before Drawing a Salary

This might raise eyebrows, but I did not earn a salary for two and a half years. 

It wasn't because the business wasn't doing well but because we believed in a grander vision. Those years were about sacrifice, dedication, and unwavering belief in our shared dream. 

It's a testament to our commitment and a message to fellow entrepreneurs that, sometimes, patience and persistence are the most potent investments you can make.

The journey of entrepreneurship is riddled with choices that shape the future. 

Our financial decisions at Private Label stand as a testament to our belief in the brand, our clients, and the shared dream we continue to build upon. 

How has your journey been? We'd love to hear and learn from you.

Scaling and Challenges

Every business journey is a tapestry of successes, setbacks, and growth lessons. 

The path to scaling, especially in an industry as dynamic as the hair business, is never a straight arrow upward. It's a series of peaks, valleys, and the unyielding spirit to push through. 

Here's a peek into some of our defining moments at Private Label.

Navigating Challenges: The Ups and Downs

Like any endeavor worth pursuing, our journey hasn't lacked challenges. 

There were moments of self-doubt, external roadblocks, and the ever-present challenge of staying ahead in a constantly evolving market. 

But with every setback, we found resilience. With every challenge, we discovered a new facet of our strength. Our mantra? 

Embrace the roller-coaster because every dip prepares you for a new high.

The Unexpected Setback in 2019 Due to Location Change

2019 marked a significant year for Private Label, not just because of our growth but because of an unexpected curveball - a location change. 

For many businesses, location is integral, and we were no exception. The transition was a learning curve, full of logistical challenges and reestablishing our foothold. 

But it also underscored the importance of adaptability, of pivoting without losing sight of our core vision.

Turning Challenges into Opportunities: Success During the Pandemic

The global pandemic was a watershed moment for many industries, and we faced our share of turbulence. 

But with challenges come opportunities. Instead of retreating into a shell, we looked for avenues to innovate. We revisited our strategies, engaged with our community more deeply, and discovered new ways to serve our clientele. 

The pandemic wasn't just a challenge but a catalyst for redefining our approach and strengthening our customer bond.

The road to scaling is a journey of introspection, resilience, and unyielding spirit. 

At Private Label, challenges are merely opportunities in disguise, waiting for the right perspective to unlock their potential. What challenges have shaped your journey? 

Share your story, and let's celebrate the spirit of perseverance together.

The Pandemic and Its Impact

When the winds of the pandemic began sweeping the globe, businesses across industries were forced to reevaluate strategies, vision, and endurance. 

The hair business was no different. In fact, with personal aesthetics and style taking a backseat for many, we must reassess our direction and navigate these uncertain waters with clarity and tenacity.

Initial Concerns and the Eventual Rise in Business

The onset of the pandemic brought a slew of concerns. 

Would the demand for hair products wane? How would the logistics and supply chain be affected? 

While these questions loomed large, we approached them with optimism and adaptability. We witnessed an eventual rise in business, a testament to our client's trust and the relationships we had nurtured over the years. 

Even in times of global crisis, the personal connection we'd built with our clientele remained unshakeable.

The Focus on Core Strengths: Great Products, Fast Shipping, and Strong Marketing

During these trying times, we leaned heavily into our core strengths. 

Ensuring the quality of our products was non-negotiable, even in the face of adversity. Fast shipping became a crucial pillar, and we worked tirelessly to minimize disruptions. 

Marketing, too, took center stage as we pivoted our strategies to resonate with the changing times. More than ever, we recognized the importance of clear communication, of reaching out and letting our community know that we were here for them, committed to delivering the excellence they had come to expect from Private Label.

Leveraging Partnerships and Maintaining Consistency

Partnerships played a pivotal role during this period. 

Collaborating with like-minded brands and individuals allowed us to widen our reach and offer an enhanced experience to our clients. 

These partnerships are more than just business associations; they were founded on mutual respect, a shared vision, and a commitment to excellence. 

Through it all, the one thread that remained consistent was our dedication to our ethos - to serve, innovate, and constantly raise the bar.

The pandemic was an uncharted territory for many. 

But it also underscored the age-old adage that adversity breeds innovation and resilience. At Private Label, we chose to view the pandemic not as a setback but as an opportunity to learn, grow, and fortify our bond with our community.

Building A Business: From Janitor to CEO

Every successful business has a compelling origin story, a narrative that traces its humble beginnings to its towering present. 

Our journey from the janitor's broom to the CEO's chair is filled with grit, determination, and valuable lessons. 

In this expansive world of entrepreneurship, one's mettle is tested, not by the titles one holds but by their myriad roles.

Understanding the Diverse Roles a CEO Has to Play

A CEO's chair isn't just about signing off decisions or charting the company's growth trajectory. 

It's about wearing multiple hats, often all at once. From understanding the nuances of product development to the nitty-gritty of supply chain logistics, from managing finances to fostering team morale, the role demands a holistic understanding of every business facet. 

For Mikey and me, this meant sometimes diving deep into unfamiliar areas, constantly learning on the job, and ensuring every aspect of the business thrived.

The Importance of Delegating and Hiring Efficiently

Recognizing one's limitations is a strength.

As we grew, it became clear that we needed to surround ourselves with experts for the business to scale. 

Delegating tasks freed up our time for strategic planning and brought fresh perspectives and expertise. Hiring efficiently meant looking at qualifications and gauging passion, drive, and alignment with the company's vision.


The Company Always Comes First: Financial Discipline and Prioritizing Business Growth

The journey of entrepreneurship is filled with tempting crossroads. The allure of immediate gratification often starkly contrasts the promise of long-term growth. 

For us, the choice was clear: the company always took precedence. This meant stringent financial discipline, reinvesting into the business, and sometimes foregoing personal benefits for the larger vision. 

Prioritizing business growth meant making tough decisions, but the unwavering commitment to our dream and community drove each choice.

The transformative journey from the ground up is a testament to the countless sacrifices, undying passion, and relentless pursuit of excellence. It's a reminder that every role, from the janitor to the CEO, plays a crucial part in shaping a company's destiny.

Beginning of Entrepreneur

Consistency is Key

Maintaining a stable presence in a world dominated by the rapid ebb and flow of trends becomes more than just an operational need – it's a strategic necessity. 

For Mikey and I, consistency has been the bedrock of our business, laying the foundation for a brand that stands tall amidst competition. 

Whether in our communication, product offerings, or service delivery, being consistent has been a principle we operate by but a promise we make to our clients.

Utilizing Scheduling Tools for Posts and Updates

In today's digital age, being visible and engaging is paramount. 

But with the hustle and bustle of running a business, keeping up with regular updates can be a challenge. That's where technology came to our aid. 

Leveraging scheduling tools allowed us to plan in advance, ensuring our audience always had a steady stream of fresh content, news, and updates. 

Whether it was Mikey scheduling YouTube videos or planning podcast releases, these tools ensured that our brand remained active and dynamic, even during our busiest times.

The Dangers of Disappearing and the Benefits of Regularity in Business

An absent brand is a forgotten brand.

When businesses fade away, even momentarily, from their customers' view, they risk being replaced or overshadowed by competitors. 

On the flip side, regularity fosters trust. It sends a message that we are here, invested, and committed. This consistent engagement keeps our brand at the forefront and deepens our client bond.

It's not just about marketing; it's about building and nurturing relationships.

Consistency, as we've realized, isn't just about repetitive action. 

It's about delivering unwavering quality, showing up even when times are tough, and forging a bond that stands the test of time. 

It's about being a beacon of reliability in an ever-changing business landscape.

The Client's Perspective

At its core, every business is a solution to a problem. 

For Mikey and me, understanding this principle has been instrumental in shaping our journey in the hair industry. However, understanding a problem isn't enough – truly comprehending the client's perspective and responding to it with empathy and expertise is where the magic happens. 

Here's a closer look into how we've woven the client's narrative into our business fabric:

Solving Problems for Clients and Not Letting Personal Biases Come in the Way

Getting caught up in our vision and beliefs is easy, especially when you're passionate about what you do. 

But the true measure of a business's success lies in its ability to transcend personal biases and cater to the client's needs. 

Whether it was Mikey admitting he's never worn hair or me providing insights based on personal experience, our combined perspectives ensured our decisions remained objective and client-centric.

Mikey's Approach: Prioritizing Research and Understanding the Industry

While Mikey might not wear hair, his dedication to understanding the industry is unparalleled. 

This commitment to research has enabled us to bring products and solutions to our clients. 

Despite his unfamiliarity, Mikey’s deep dive into the hair industry showcases that genuine success comes from an insatiable thirst for knowledge and a commitment to serve the customer's needs first.

The Upcoming Revolution in Custom Wigs for 2022

Our ambition doesn't stop at what's been done. We're always looking forward and eager to innovate and set new benchmarks. 

As we ventured into the realm of custom wigs, we realized an untapped potential waiting to be explored. With our combined expertise and vision, we're on the brink of revolutionizing the custom wig industry in America in 2022. 

Our clients are at the heart of this transformation, and together, we're set to redefine the future of hair solutions.

Every strand of hair we deal with has an underlying story of a client's aspiration, trust, and expectation. 

This story keeps us going, pushing us to excel, innovate, and deliver excellence at every turn. Much like the hair we craft, our journey is intricately interwoven with the tales of those we serve.

Analyzing Wig Business

Final Thoughts and Looking Forward

As we reflect on our journey and share our experiences, gratitude is the overwhelming emotion that engulfs both of us. 

Every client, every interaction, and every challenge has been a stepping stone in our continuous evolution, shaping us not just as entrepreneurs but as individuals committed to making a difference.

A Note of Gratitude and Encouragement for Reviews and Feedback

Our community's voice has been the compass guiding our voyage. 

Each review, comment, and feedback is a treasure trove of insights that help us refine our approach and deliver better. If you've been with us, whether as a client or a keen observer, we urge you to share your thoughts. 

Your feedback propels us forward and helps countless others find their way to us. So, don't hesitate to drop a review or share a comment, and let's continue this dialogue.

Teasing the Next Episode: Building a Team

Entrepreneurship isn't a solo journey.

 Behind every successful enterprise is a team that breathes life into a vision. As Mikey and I gear up for the next episode, we're excited to dive deep into the art of team-building. 

What does it take to assemble a dream team? How do you foster a culture of collaboration and innovation? Stay tuned as we uncover the secrets behind building a team that works for you and grows with you.

With every sunset, there's the promise of a new dawn, and as we wrap up this chapter, we're brimming with excitement for what lies ahead. 

Together, with our community by our side, we're ready to face new challenges, embrace new opportunities, and continue crafting stories, one strand at a time.

As the spotlight dims on this chapter of our journey, anticipation builds for what's next.

Step with us into another illuminating discourse as Mikey and Zakiyrah pull back the curtains on the intricacies of team building. 

Navigating the vast ocean of the hair business isn't just about products and profit margins; it's about weaving together countless narratives of dedication, challenges, growth, and success. 

At Private Label Studios, we understand this profound truth: we're not simply in the business of hair but curators of stories, gatherers of experiences, and relentless champions of the entrepreneurial spirit. See you soon on the next page of our shared story.

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