Opening a Hair Store in Your City

Written by: Mikey Moran



Time to read 9 min

Hey there, it's Zakiyrah and Mikey, straight from the recording studio of Private Label!

Have you ever daydreamed during a mundane moment at work or while sipping your morning coffee, imagining the gleaming rows of luxurious extensions and wigs in your hair store

Or perhaps the excited chatters of satisfied customers showing off their new hairstyles to their friends, all thanks to your store?

You're not alone in these dreams. We've been there, and that’s precisely where our journey began. 

Yes, envisioning the glitz and glam is the fun part, but the road to making it a reality? Ah, that’s a tale worth sharing.

And share we shall! Welcome to our corner, where we lay out our experiences, the good, the bad, and the oh-so-hairy (pun intended) from the heart of our bustling Private Label Studios. 

Whether you're an aspiring entrepreneur or just here out of sheer curiosity, we promise to make this read worthwhile. 

So, buckle up, and let's dive deep as we unwrap the story behind opening a hair store in your city.

In this odyssey, you'll find our journey and many tips, insights, and candid moments that shaped our venture. 

All this stems from our passionate conversation at the Private Label Studios. 

Prepare to be inspired and informed, and maybe, just maybe, take that leap into the world of the hair business.

The Challenge of Expanding

A Glimpse into Our New Ventures

If there's one thing that's stayed constant in our journey, it's the thrilling allure of fresh beginnings. 

Every time we embark on a new venture, there's a renewed energy, an exciting rush, almost akin to an adrenaline junkie about to take their next big leap. 

And this time, the spotlight was on our growing fascination with real estate.


From Dreams to Domains – The Birth of “Private Label Suites”

Over one of our many brainstorming sessions at the Private Label Studios, the concept of “Private Label Suites” was birthed. Imagine a space where beauty, business, and luxury intertwine, providing an unmatched experience for our customers. 

And just as quickly as the idea emerged, we were onto the next steps. 

Ever the planner, Mikey secured, ensuring our domain was locked in, even before the concrete plans were set. 

A bit preemptive? Maybe. But in this fast-paced world, securing your dreams (or, in this case, domains) is paramount.


Complacency – Not In Our Dictionary

It's easy to rest on your laurels when you taste success. But for us? 

That's just not the Private Label way. We’re driven by a never-ending thirst for innovation, a backpack (not a purse, mind you!) filled with ideas waiting to be explored. 

This constant desire to outdo ourselves and set the bar higher each time has kept us on our toes. 

Settling for the status quo? That’s just not in our playbook. As entrepreneurs, the challenge lies in creating and continuously evolving, adapting, and growing.

For anyone aspiring to expand their horizons, our story is a testament to the sky's the limit. 

All it takes is a dash of vision, determination, and passion. And remember, when in doubt, don’t be afraid to chart unfamiliar territories; the most significant opportunities often lie in the unknown.

The Real Test: Staffing Your Hair Business Storefront

Navigating the Complex Terrain of Staffing

Every entrepreneurial journey is filled with unique challenges, but if you were to ask us what our steepest hill to climb was, staffing would undeniably be at the pinnacle. 

As if finding the right talent wasn't hard enough, imagine replicating the same energy, ethos, and expertise across different cities! 

The bricks and mortar of your store lay the foundation, but the staff breathes life into it. 

They're the face of your brand, the direct link to your customers, and getting that mix right is absolutely crucial.

Learning from the Giants – The Sally Beauty Blueprint


It's always beneficial to turn to the trailblazers for some inspiration. 

Take Sally Beauty, for instance. With over a thousand locations, they’ve cracked the code. 

It's easy to get swayed by skepticism and drown in doubts. "What if I can't trust my staff?" 

"What if they don't uphold my brand's values?" Such concerns are natural, but it’s essential to strike a balance.

 If Sally Beauty had succumbed to these fears, they might've been stuck at just a handful of stores

Their expansive journey serves as a reminder that scaling is possible, even in the face of staffing challenges.

The Power of a Solution-Oriented Mindset

Challenges and problems? They're part and parcel of the business landscape. But how you approach them makes all the difference. 

At Private Label, we've always championed a solution-oriented mindset. Yes, issues will crop up, and yes, sometimes they'll test your mettle. 

But instead of fixing the problem, we focus on finding a way out. It’s this proactive approach that helps us navigate any hurdles that come our way. 

If there's a problem, there's bound to be a solution. And it’s this belief that propels us forward, ensuring we never get stuck in the quagmire of negativity.

In conclusion, staffing is undoubtedly challenging, but it’s not insurmountable. 

Equip yourself with the right mindset, seek inspiration from those who've done it before, and remember that every challenge presents an opportunity to learn, grow, and evolve. 

After all, a smooth sea never made a skilled sailor. Embrace the challenges and use them as stepping stones to your storefront success.

Navigating staffing challenges in entrepreneurship

Partnering Your Hair Business Storefront

Choosing the Right Companions for Your Business Journey

The path to opening and managing a hair business storefront isn't a solo expedition.

 It's a journey that often requires companions – partners who can offer their unique expertise, share the workload, and even uplift the brand's ethos. 

But here's the kicker: just any partner won't do. The synergy must be right, the visions must be aligned, and the commitment must be unwavering. 

This isn't just about transactional relationships but forging alliances that enhance the brand and contribute to its growth.

Our Tactical Approach to Partnership Building

At Private Label, our approach to forming partnerships is both strategic and heartfelt. 

We've always believed in cultivating relationships based on mutual respect and shared objectives. 

It isn’t just about what our partners can do for us but also what we can do for them. It's a two-way street.

Our first step? Understanding their values. Before diving into any contractual agreements, we take time to grasp the core beliefs of our potential partners. 

This has been instrumental in ensuring we're always on the same page and working towards sales.

But it’s not just about values but also what we've added. We've been fortunate to collaborate with partners who bring their unique sites. 

Whether it’s a marketing maestro who knows the ins and outs of the beauty industry or a supply chain genius who ensures our products are always in stock, our partners have been pivotal to our success.

The Marvelous Alliances of Private Label


Through these efforts, we've birthed some incredible partnerships. 

These alliances have contributed to the brand's robustness and enriched our journey in countless ways. 

We've corrected and introduced us to new markets, customer bases, and even novel ideas we hadn't considered.

In the world of business, partnerships can often be likened to marriages. 

They require effort, understanding, and a whole lot of trust. But when you find the right fit, it's magical. 

And at Private Label, we've been lucky to dance in that magic, thanks to our phenomenal partners.

To wrap up, if you're stepping into the storefront business, don't underestimate the power of solid partnerships. 

Be discerning, prioritize alignment, and cherish these relationships. They can very well be the wind beneath your brand's wings.

What Sets Your Storefront Apart? Crafting a Distinctive Customer Experience

Standing Out in the Sea of Similarity

In a world where the hair business storefronts can sometimes feel like a dime a dozen, making your mark requires more than quality products

It demands distinction—a clear reason customers choose your store over another. Your storefront needs to have its own identity, voice, and story. 

Remember, people don’t just buy products; they buy experiences.

Drawing Inspiration from the Unconventional:

Here's an interesting take. Ever heard of a lobster Philly cheesesteak?

 Sounds out of the ordinary, right? This unique twist on a classic dish is a testament to the power of creativity and differentiation. 

Just as such culinary inventions intrigue our palates, similarly, in business, the offbeat, the innovative, and the inventive captivate consumer interest.

What does this mean for your hair business? 

It's an encouragement to think outside the box. Maybe it's infusing your brand's culture with hints from diverse hair traditions around the globe or introducing interactive hair-styling sessions for clients, showing them the versatility of your products. 

The aim is to offer something that others don't—a compelling reason for customers to step into your store and come back for more.

Customer Service: The Heartbeat of Your Business


But creating a unique customer experience doesn't stop at innovation. 

It blossoms with exceptional customer service. 

In our journey with Private Label, we've realized that while products might draw people in, the interactions, warmth, and care make them stay.

Whether it's how your team advises a customer on hair care or the post-purchase support you provide, every touchpoint is an opportunity to show customers they matter. 

This isn't just about being polite—it's about being genuine, attentive, and proactive.

Imagine a first-time customer walks into your store. How do you make them feel seen? Is it with a personalized hair consultation? 

Or maybe a token of appreciation for choosing your store—a small hair care sample, perhaps? 

However big or small, these gestures imprint on the customer's mind, making your storefront memorable.

A store is not defined merely by its inventory. It's sculpted by the experiences it delivers. 

From the innovative offerings to the heartwarming interactions, every element plays a pivotal role in etching your brand into the hearts and minds of customers.

 So, as you embark on this venture, challenge yourself. Ask: What can we do differently?

 How can we make each customer's experience not just good but exceptional?

 The answers to these questions will pave your pathway to success.

Tips for Your Brick-and-Mortar Store: Mastering the Fundamentals

Crafting an Entrance that Speaks Volumes

When customers enter your store, what story do you want to tell them? 

From the lighting to the layout, every element contributes to welcoming visitors into a world you've created just for them. 

Our advice? Make the entrance unforgettable. 

Whether it's a beautiful chandelier that drips elegance, an art piece that showcases diverse hair types, or even a simple aromatic experience that brings in the essence of fresh and natural hair care—create a setting that envelops customers from the moment they walk in.

Balancing Quality and Affordability

In the realm of hair business, product quality can't be compromised. 

Customers trust you with their hair, and that trust is fragile. While ensuring the highest quality, keeping an eye on pricing is also essential. 

Being competitive doesn’t necessarily mean being the cheapest. Instead, it's about delivering value. 

Offer products that justify their price, ensuring customers feel the worth of every penny spent. 

Exclusive deals, membership perks, or loyalty programs can also play a part in providing both value and quality.

Private Label Extensions: The Magic Behind the Curtain


Here's a glimpse into our secret sauce: Private Label Extensions. 

Our extensions aren’t just products—they're an experience. We have meticulously curated a collection that mirrors diversity, beauty, and quality. 

But what truly sets us apart is our commitment to continuous improvement. 

We listen to feedback, research, and, most importantly, care. This isn't just about selling extensions; it's about forming lasting bonds with our customers.

Our collaborations with skilled artisans who craft our extensions and our relentless quest for top-notch materials ensure that every strand represents our dedication.

 But beyond the product, it's the journey that counts. 

From helping entrepreneurs start their hair businesses to sharing industry insights, we strive to create a community, not just a customer base.

Final Thoughts

Running a brick-and-mortar store in today's age can be challenging, especially with the surge of online markets. 

But remember, while online platforms offer convenience, physical stores offer an experience—a tangible, palpable connection. 

Your store isn't just a space; it's a stage where stories unfold, connections are made, and memories are crafted. 

Embrace this essence, infuse it with your passion, and let the magic unfold.

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