Recognizing the Shift in Digital Platforms

Written by: Mikey Moran



Time to read 5 min

In today's fast-paced digital world, it's paramount for entrepreneurs, especially in the hair business, to stay ahead of the curve.

 Recognizing and understanding shifts in platform demographics can be the difference between a thriving business and one that struggles to find its audience.

Facebook's Changing Demographics

The winds of change are blowing across Facebook's user base. 

Once the darling of the digital age and a hotspot for the young and trendy, Facebook is now seeing a change in its primary audience. 

The millennials and Gen Z are exploring new horizons, leaving Facebook's landscape dominated by the older generations.

What does this mean for budding hairpreneurs like you? It's a signal to diversify your marketing efforts. 

While Facebook is still a valuable tool, especially if your target market includes older users, it’s clear that you need to expand your digital presence to capture the attention of younger clientele.

Insight from Our Team

To put things into perspective, consider this: Avery, our youngest team member, doesn’t even have a Facebook account.

 This isn't just a quirky personal choice but a reflection of a broader trend. The younger generation is moving towards platforms that offer more engagement, personalization, and immediacy, such as Instagram, TikTok, and Snapchat.

These real-life observations serve as a compass for businesses. 

If you're sticking only to Facebook for marketing, you might miss out on many potential customers. 

Diversifying your online presence ensures you connect with clients of all ages and preferences.

The Power of Email Marketing

In the age of social media dominance, it's easy to forget one of the original and still highly effective means of communication: email. 

Here's why email marketing remains a potent tool for your hair business and how you can harness its potential:

Everyone Has an Email


 As trends shift and platforms rise and fall, one thing remains consistent: almost everyone, from your tech-averse grandma to the Gen Z digital native, has an email address. 

While it's true that the frequency of checking emails varies—older generations might religiously check their inboxes, while the younger ones may sporadically skim—email remains a widespread mode of communication.

The Key to Successful Email Marketing

 The tricky part is landing in the main inbox and not getting sidelined into the promo or social tabs. 

Nobody wants their carefully crafted message lost in a sea of promotions. At Private Label Extensions, we've cracked the code. 

By keeping our emails straightforward and non-sales and consciously avoiding flooding them with product images, we ensure that our messages reach the primary inbox, getting the attention they deserve.

Learning from Private Label

 Our secret weapon? MailChimp. This platform has been instrumental in crafting and sending out emails that resonate with our audience. 

Our exponential growth is a testament to our effective email marketing strategies.

 Observing and learning from businesses that have nailed their marketing game, like Private Label Extensions, can provide invaluable insights. 

Take a leaf from our book, adapt it to your unique business needs, and watch your customer engagement soar.

Future Plans and Tips

Navigating the world of hair business, like any industry, requires constant learning and evolution

At Private Label Extensions, we've taken this to heart. As we gaze into the future, here's a snapshot of our goals and the strategies we believe can drive success for budding entrepreneurs like you and us.

Private Label's Growth Strategy

Success in the hair business isn't just about selling a product—it's about cultivating an experience and building a community. 

Our philosophy is simple: it's not merely about us; it's about you, too. Our marketing game is top-notch, but what truly sets us apart is our commitment to empowering our clients. 

We’re not just in the business of selling hair. We're in the business of shaping successful entrepreneurs.

 By sharing our expertise and strategies, we strive to enable our clients to achieve the same awesomeness we pride ourselves on.

The Goal of Our Podcast

 Hair Biz Radio isn't just another podcast; it's a platform for growth, empowerment, and transformation. 

We've set a clear vision for this platform: to turn our listeners into savvy sales gurus. By sharing the very strategies that have driven our success, we aim to create a ripple effect in the industry. 

When our clients prosper, they become shining testimonials of our commitment and dedication. 

And in the end, when they succeed, it's a testament to our success too. A harmonious cycle of growth where everyone wins!

What to Expect in Upcoming Content

The digital domain of the hair business is vast, intricate, and ever-evolving. 

We aim to unravel the complexities of each episode and content piece, one layer at a time, to provide you with actionable insights and strategies. 

So, as you gear up for more knowledge-packed sessions with us, here's a glimpse of what's brewing behind the scenes.

Episode 2 Sneak Peek

The world of hair extension marketing is vast and varied. 

As we navigate this space in our upcoming episode, we'll uncover the most effective strategies and platforms to elevate your hair business. 

From the nuances of Facebook and Instagram ads to mastering email lists, we've got a lot lined up. 

But we also understand the importance of depth over breadth. Hence, we might zero in on a particular platform, Instagram or Facebook, and offer you a comprehensive breakdown to master it.

Your Feedback Matters

Our journey is as much about you as it is about us. 

Your feedback, questions, and aspirations guide our content creation. 

Whether you're seeking clarity on a topic, have a burning question, or want to share your thoughts, we're all ears! Connect with our vibrant community on the "Start a Hair Business" Facebook group. 

Alternatively, slide into our DMs on Instagram at Private Label Extensions. Your insights shape our future episodes, ensuring we align with your learning needs and aspirations.

the collaborative and innovative process of creating digital content

'Til Next Time!

The realm of the hair business is as vibrant as it is challenging. 

Staying on top of your game with shifting trends and emerging new platforms is crucial. 

That's where we come in. Each time we connect through this blog or the Hair Biz Radio podcast, our goal remains consistent: empowering, enlightening, and elevating your hairpreneurial pursuits.

So, as you navigate the vast oceans of hair extension marketing, know that we're right there with you, offering insights, tips, and strategies to ensure smooth sailing. 

Your passion is the wind in our sails, and your success is the destination we're steering towards.

Remember to tune into Hair Biz Radio for a deeper dive into these topics. Every episode is a treasure trove of information waiting to be discovered.

And as we wrap up today, we'd like to leave you with a heartfelt note: Embrace every challenge, cherish every learning, and celebrate every milestone. 

This journey is not just about selling hair. It's about weaving dreams, strand by strand.

So, until our next rendezvous, keep shining, thriving, and, above all, believing. This has been Zakiyrah and Mikey. 

I wish you all the best on your hairpreneurial adventure. See you soon!

Leave a comment