Find the Perfect Name For Your Beauty Business!
Coming up with a brand name is always a little tricky and should not be rushed.
There are a few factors I always look into when trying to come up with a brand name:
- Can I get the Domain Name (MyBrandName.com)?
- Instagram Name Available (@MyBrandName)?
- Facebook Page Available (Facebook.com/MyBrandName)?
- Twitter handle available (@MyBrandName)?
Your hair brand name is a huge part of your overall branding strategy. When you have to mismatch social media accounts and domain names you start to create confusion for your clients.
Strategy to Choose a Hair Brand Name
Get a pencil and paper and start writing down ideas! Think about these factors when coming up with your hair brand’s name.
- Does it sound good over the phone?
- Is it confusing?
- Does the name match your personality?
- Does it make sense?
Many brands will include two words. Take a piece of paper and draw a line down the middle. On the one side start writing down words related to everything hair:
And then on the other side start writing names or adjectives:
- Your Name
- On Fleek
Of course, you should come up with additional words that would fit your brand. Start to match the words together, one from each side.
This is how I have come up with most of our brand names. It makes it a lot easier when you have the on paper in front of you as it allows you to visualize the new brand name.
Once you come up something you like reach out to a few friends and family that will give you an honest answer.
Then ask a few random people you see in the day. Friends and family are great but they are often “too nice” and will not be as honest if your new hair brand name actually sucks.