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Coming up with a brand name is always a little tricky and should not be rushed.
There are a few factors I always look into when trying to come up with a brand name:
Your hair brand name is a huge part of your overall branding strategy. When you have to mismatch social media accounts and domain names you start to create confusion for your clients.
Get a pencil and paper and start writing down ideas! Think about these factors when coming up with your hair brand’s name.
Many brands will include two words. Take a piece of paper and draw a line down the middle. On the one side start writing down words related to everything hair:
And then on the other side start writing names or adjectives:
Of course, you should come up with additional words that would fit your brand. Start to match the words together, one from each side.
This is how I have come up with most of our brand names. It makes it a lot easier when you have the on paper in front of you as it allows you to visualize the new brand name.
Once you come up something you like reach out to a few friends and family that will give you an honest answer.
Then ask a few random people you see in the day. Friends and family are great but they are often “too nice” and will not be as honest if your new hair brand name actually sucks.
Buying a domain name is really easy!
As a matter of fact, I will show you how to register one for the first year at only 99 cents. GoDaddy is the king of domains and will do anything to acquire new customers. This includes allowing you to register your domain for less than a dollar.
All you have to do is do a Google search for “GoDaddy Domain Coupon” and it will take you to this page.
The first few results are sponsored by GoDaddy and you should see the coupons to register your new domain.
TIP: Never let someone else register your domain name. It becomes a serious problem if they don’t want to transfer it to you.
Finding the perfect name for your hair brand was the first step so you should be aware that the domain is still available.
Get it registered!
As I mentioned earlier, hopefully, you were able to choose a brand name that had all the social media accounts available.
If not, you will want to add an additional word at the end to make them match. It could be your city, adjective, or really anything that makes sense.
As an example, you might have chosen to call your hair brand “Celebrity Extensions.” The social accounts for this brand name are probably already taken. If you are based in Atlanta like us, you could choose the Instagram name @CelebrityExtensionsATL.
At this point, you will want to choose a consistent name for all the social media accounts you create.
Setting up a Facebook Business page only takes a few minutes.
You can get started here: Create Facebook Page
Having a Business Page for your brand is important because it is what you will need to create Facebook Ads. It should also be an important part of your marketing strategy.
Promoting your hair brand through your personal page is not recommended.
Choose your matching social media username, add your URL, brand description, and contact information. Also, make sure you set up the account as a “Business.”
You can start adding photos and graphics to your account before launching your brand. When you launch your hair brand shortly it is helpful to already have some photos on your page. It will be one less thing you will have to worry about at launch.
Twitter has lost some of its popularity but is still a player in the would of Social Media.
Setting up your Twitter account will only take a few minutes. Even if you don’t plan on using Twitter much to promote your hair brand it will be important to secure the name.
Because when you become popular someone else will!
Don’t make the mistake of not registering it now.
Here is where you can quickly setup your Twitter account:
Now that you have the basics covered you may want to consider securing a few more accounts like YouTube and Pinterest.
It is a lot of work to keep all these accounts updated. If you are not going to post much on an account, you may want to have a message forwarding them over to your more active accounts.
Now that you have the social media accounts secured for your hair brand we can move on to the next step!