best tips for launching a successful hair brand
Hair Business

Best Tips For Launching A Successful Hair Brand

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You’re Ready to Put your Business Plan in Motion

You’ve thought about owning a hair business or launching a hair brand for quite some time, and now you’re ready to put things in action.

The excitement of starting a brand can be overwhelming, and there are so many things to take care of. Preparation is critical and remembering to stay focused can get difficult. There are so many things to take on when launching a brand and you have to identify what are the most important.

While your brand and products are essential, having a strategy will set you up for success. Having some key points to focus on when launching your brand will eliminate the stresses and hassles.

The first things you should focus on when launching your hair brand is…


Your Target Market

Before launching your brand and services, be sure to identify exactly who you’re targeting.

Identifying your desired market will help you in the long run before engaging in any promotions or launching products. Knowing who your market will help you determine their needs and wants. This will also keep you from having to relaunch or re-strategize constantly.

This first step is critical to your brand launch, and you can start with a few close friends and family members. Create surveys and test products and campaigns and get their feedback on everything you’re doing. This will help identify how your audience will respond and to know your exact approach to launching.

A few things to consider when determining your target audience:

Positioning your product:

Figure out exactly what your audience wants and needs from your brand. This can also help you identify how to resonate with your audience. What tone would you like to have with those engaging with your brand and products? These are some things you can think about.

Place of distribution:

This is self-explanatory, but this is where you should identify exactly where you’ll distribute your product and brand. What will be the principal place of purchase for your customers, will they engage with you more online or in a store?


This is a significant factor because this will determine how well your products and brand will do. What can your audience afford? What is your audience’s financial status and what adjustments can you make with your brand to ensure that they’ll be able to afford your products consistently?

saving money

Your Product Message

Now that you have your audience figured out, your messaging will be the next focal point.

This is how you’ll communicate with your audience as well as new customers and inquiring customers. You want to be able to create a message that will focus on the most valuable aspects of your brand and products.

Keep in mind, when developing this message, what will resonate most with your customers? Keep in mind that as a business and a brand, you’re offering a solution to problems that your audience is experiencing. Make sure the message you’re creating is on brand with the answers you’re providing.

Whether it’s pricing, new services, new products, or a one-stop shop, highlight that feature.

Promotion Strategy

Launching a brand is exciting, of course! But, before you get in over your head and throw something out there, remember to strategize.

Having a promotion strategy will help you out in the long run. An approach will help you create a long lasting impression with your audience and new customers that will come in the future. The more active your promotional strategy is, the more successful your brand launch will be.

When promoting a strategy for your brand, you want to get your audience excited for what you’re getting ready to sell. Have conversations on your desired social channels and start talking about what you’re getting ready to sell.

Here are some ways you can do that:

Start a blog:

This doesn’t have to be anything in depth, but it will help start conversations. Start getting your audience to talk and engage with you and your products.

Get featured on other platforms:

Teamwork makes the dream work! Reach out to other blogs and publications to feature your upcoming brand and products you’re offering.


Keep the conversations going through email. Get your customers and audience involved with a quick and cute newsletter. This will give them alerts and allow them to take in your content at their own pace. Set up a scheduled time and day to reach out to your audience and keep them updated.

marketing emails

Plan your Post-launch Strategy

To be entirely successful launching a brand, you have to plan for what happens afterward. While you’ll celebrate the success of your start and receive feedback, you want to keep the momentum going.

When launching a brand or a new product, you can’t expect the product to sell automatically. You have to consistently give people a reason to want to buy into your brand. Always remember, as a brand or a business, you’re in place to solve a problem. Providing a solution is your priority.
Have a system in place to be ready to deal with any customer complaints and concerns. As high as your brand and services may be, there will always be room to improve, and your customers will have no issue with letting you know that.

Also, have a strategy in place to continue to engage with your customers and audience via social media, content marketing, and begin to reach out for influencer marketing. Continue to push your brand and products and keep your audience engaged after your launch.

phone in hand social media

Work On your Strategy

Continually work to perfect your plan and make sure that your message is clear for your audience.

Outline your main points and ensure that you have a clear mission point and the primary audience for your brand and products. The brand building won’t always be simple but it can be enjoyable and something you improve with time.

Launching a brand is exciting, and once you address your priorities, you’ll be able to have a smooth execution.

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11 thoughts on “Best Tips For Launching A Successful Hair Brand

  1. Coco says:

    0/50 ratings

    Hello, I have a few questions. I am seriously thinking about taking advantage of this amazing offer to start my own website. I know you are more focused on the extensions etc, and of course, I would promote the heck out of those. However, would I be able to also promote wigs from other manufacturers on my site? Thank you again for this opportunity. I will be waiting for your answer! 🙂

    1. Private Label Extensions says:

      0/50 ratings

      Great question! When a website made by us is pushed over to you, you have complete control of any changes as we will no longer have access to it. Many of our customers sell other products not particularly associated with our company. With that said, we only handle the products we sell. All others outside of our company must be assessed by you.

  2. Kiah says:

    0/50 ratings

    These are great tips! I am on my planning stage and I mostly struggle with graphic design marketing. How do I create my logo/ website on a budget?!?

    1. Private Label Extensions says:

      0/50 ratings

      We are glad this helps. We would suggest doing a couple of research to see what fits your needs. We have branding options for you as well. Check them out to see if it fits around your budget.

  3. MEEK says:

    0/50 ratings

    To start in the hair business, what is a good amount of hair to start with? What should you market the hair for? Where can I find help with logos?

    1. Private Label Extensions says:

      0/50 ratings

      First off, it is up to you who you would like to market to. I would suggest doing research to see what works for you. Secondly, If you do not have a standing store, we have a dropship program that can get you started without having inventory at hand. Lastly, we also have a logo service that you may use to your advantage under our branding page. Let us know if you have any questions we may help with.

  4. Aelicia says:

    0/50 ratings

    I created my website through and I would like to sell products from PLE using drop ship. How do I do that, as I’m really not familiar with dropshipping.

    1. Private Label Extensions says:

      0/50 ratings

      That is great to hear! You will simply need a dropship membership. We have a variety of options to choose from. You will also have access to product photos that you may use for your web services. If you would like additional information on how Dropship works, sign up for a free account for our free Hair University Courses!

  5. Nathalie W. says:

    0/50 ratings

    Wow, I should have been looking into these articles!!! it’s literally telling you everything to do to build your business! Thank you PLE!

  6. Shonte Perry says:

    0/50 ratings

    This is an article to reflect on and I have really utilized this when I first started out. It’s a great guide for success.

  7. Sherray Lin says:

    0/50 ratings

    This is a great article. I’ve already started a blog on my website. Next, I will work on a newsletter. Thank you for helping us along in our businesses.

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