Is Youtube Your New Means of Promotion?
Youtube is practically HairTv or the Wikipedia of hairstyles.
People go to Youtube for a variety of things, and if you have hair, and are alive, you’ve found yourself scouring YouTube for the perfect way to do twist-outs, at home frontals and box braids. It is home for tutorials and reviews, and that’s exactly how you can maximize Youtube to boost your hair business.
What Are The Benefits In YouTubing for Hair?
YouTube brings together all of the great features of other social media.
People can like, subscribe, comment and view your content directly from YouTube; you are in control of what you post and when. Youtube is beneficial for business because it opens a new avenue of communication between your company and potential consumers.
Think of how many new and untapped customers are roaming YouTube for “How To” videos, or style and hair reviews? These extra hundred people could see your video and become your new customers. It is a means of marketing and expanding your hair business.
Additionally, YouTubers get paid per view and based on how many views you’re averaging it can quickly turn into a profitable side hustle, BOOM! You just made two bags with one video. You’ll get paid for viewers through ad campaigns running on your video if you run a successful YouTube channel with engaging videos.
This in return can draw traffic to your company’s website and social media.
What Kind of Things Should You Feature on Your Hair Channel?
Your YouTube videos should tie in directly with the branding of your hair company; you can use the channel to post hair tutorials, bundle reviews, videos submitted by brand ambassadors and promotion videos that you and your team have shot.
Honestly, if it isn’t a hair tutorial, hair review, make-up tutorial or a cute YouTube couple like De’arra and Ken, is it even on Youtube?! But seriously, hair tutorials can be the perfect way to boost traffic to your company and help people take notice of the product you are offering.
Post videos to show the different textures and lengths of hair as well as different ways to style the hair. Do your research on current popular styles. For instance, with summer, showcase a nice wet and wavy look achieved with Spanish Wave or Brazillian Deep Wave Hair. You can walk them through the steps of co-washing, installing and styling.
Frontals and closures are a big deal; post videos on plucking and bleaching using your products, being sure to leave the details in the description and up-selling the quality of your products.
Opt to do mini-tutorials of how your Russian Blonde can be used to create a beautiful ponytail or “Easy Summer Styles” showcasing the versatility and ease of clip-in extensions.
Tutorials do not have to be lengthy; they need to be informational and promote your product with your hair and logo visible and contact and purchasing information.
Reviews! Everyone loves an excellent summary of hair experiences.
The reviews can be videos from real life customers that blog or YouTubers that have tried your products. Ask customers to send in their honest video-recorded reviews for posting and offer coupons or discounts in return. Positive reviews regarding the bundles, closures, and frontals, shipping policy, and professionalism of your business can be game-changing when it comes to getting your business seen and regarded in a favorable light.
Video reviews can be more effective because the customers can see how someone else looks with the hair in, how they felt it held up and get a more personal and relatable hair buying experience.
Brand Ambassador Videos
Imagine if your brand ambassador could verbally and physically advertise your products for longer than the minute videos allotted on Instagram, or a tag in a posted photograph. They can! Youtube gives a broader opportunity for advertisement.
The brand ambassador and your company combined will bring more views to your website and your channel. A Brand Ambassadors video can be more effective than posting regular customers or your videos because their followers know and trust them already.
Additionally, the ambassador can get more questions answered and showcase a deeper appreciation for your product than a simple picture and tag on Instagram.
Youtube can be a great place to post videos announcing new sales, run a contest or post and “pin” your FAQ’s. These videos can serve to draw in audiences and a source of information.
Running A Successful YouTube for Hair
For your YouTube to draw in extra revenue via videos and your website, it is imperative that you do these four things:
Post On A Schedule
Viewers want to know when to expect your content.
Posting on a set schedule will give viewers and customers alike a specific time to look forward to your tips and tricks of the hair trade. Scheduled posting helps you build a steady stream of videos and a well-cured channel.
Posting on a schedule also makes getting content out more natural for you to manage and work into your schedule.
Create Informative and Effective Advertising Content
Create content that will have a valuable impact on your viewers and potential customers.
Do not post to have videos added to your channel or to feel accomplished. Post with a purpose. Each video should have your product visible and should relate back to the reason you started the channel. And that is pushing revenue and traffic towards your hair business and expanding your reach.
Take Time to Edit Videos
Editing your videos is a little like writing your Instagram captions; mistakes and outtakes can slide through, but it is your job to look at your videos for a clear and concise video. Having quality content is essential.
Cross-post with your other Social Media
Use your platforms to your advantage. If you have a new video coming out then post about it on your Instagram and Facebook; draw people in and create a buzz around your content.
Utilize All Tools To Boost Your Hair Business
Be sure to include your Instagram, Snapchat, and Facebook handle on all of your YouTube Videos.
Carefully mention all of the products seen or mentioned in your video along with the lengths, prices and any other valuable information. Additionally, leave your website and company name in the video and the description box.
Including all of these items will ensure that your customers are clear on what you are selling and where to go for prices, information and how to obtain the look.
Youtubing can boost your hair business by expanding your content, drawing customers to your company and providing valuable hair information.