Give Your Customers Something to Remember
No matter what industry you are in, a good logo is essential to your business success and the exposure of your company’s name. There is no exception to this rule in the hair extension business. Whether you are a hair stylist who is attempting to grow the success and overall reach of your hair salon, or you are forming an online hair extension business that will sell hair extensions to hair salons, other businesses, or individuals; it is absolutely vital that you create a good logo to help brand your business.
The hair extension industry is a very crowded market. Many people sell hair extensions entirely online while others still sell extensions out of the back of their car. If you want to be successful and reach the consumer, it is important to stand out from the rest of your competitors.
Keep in mind that your logo says a lot about your company and ultimately you as the business owner. It is shorthand that communicates the meaning of your company to a wider audience-a visual cue that tells the story of a brand’s culture, behavior and values. A logo establishes the identity of a business or a start-up company. A good logo can make a company and serve as an effective branding strategy while a poorly designed logo can easily destroy a company or at the very least, diminish its overall reach and effectiveness.
Why is having a logo for your business so important?
Here are just a few of the reasons why a logo is an integral part of your hair extension company’s or hair salons success. It will also be important if you are starting your own Edge Control Brand or 3D Mink Lash company.
1. A logo will make you look professional
A logo is one of those staples of your marketing plan that will make your company look professional at first glance. It conveys that you have put time and effort into creating it, which will help to foster a sense of credibility and trust for your customers.
2. A logo encloses your business’ identity
Your logo is one of the first aspects of your company that customers will see and they will identify its message and their perception of it with your company. It is important that the logo conveys the type of identity that you intend it to. What do you want your hair extension business to stand for? What do you want your trademark to be? Apple’s logo conveys efficiency, FedEx’s logo conveys speed, and Amazon’s logo demonstrates a positive customer experience all around. What will the logo for your hair extension company convey?
3. A logo will draw more customers to your business
Even if you are just starting your hair extension business or your hair salon, having a logo will solidify your appearance with customers and send the message that you are a more established business and that you really know your product very well. A logo will demonstrate confidence that will be very appealing to potential customers and will ultimately help to draw them in.
How do you make an effective logo for your business?
We’ve talked about why a logo is so important for your hair extension business. Now let’s talk about some aspects and methods you can use when designing your logo to help make it extremely effective. The power of a logo lies within its overall visual nature and aesthetic appeal. No matter what business we are talking about, the market is flooded with logos of every shape, size, and style.
Logos are everywhere-literally all around you. It generally does not matter where you are, unless you are in the middle of the woods or in the middle of the desert, you will find logos of some sort, in newspapers, on websites, on products, on the television, on road signs, and in basically every medium of the world around you.
It is necessary for your logo to have a meaning behind it. In order for a logo to be effective, it needs to stand out from the rest of the crowd and send a powerful message to the subconscious mind of the consumer. It is important that you take the time to design a unique logo that really speaks to the nature of your brand and how you re-trying to sell it to the crowd.
A logo quite literally is the face of your business-it is the first thing that people will notice and judge the company by. As previously mentioned, the hair extension industry is flooded with competitors of varying degrees; the market is oversaturated. It will be imperative for you to create a logo that will really communicate the authentic nature of your business and feature the elements that really make you stand out from the rest of the crowd.
You should create a design that really makes your business recognizable. It can be extremely tempting to create a logo out of a standard template or pull a design from a template/logo design website. It may also be tempting to follow the latest design trends for a logo and roll with the rest of the crowd. While these methods can work, it is worth the extra time (and possibly, but not necessarily money) that you will invest into creating a unique logo for your brand.
Choosing a logo design directly from a template or a cookie cutter website will not make your business stick out from the rest. It is crucial that you are deliberate and detailed in every aspect of creating the logo; this includes the font, the colors, the photography and the artwork.
You may think that with the amount of thought and creativity that you will need to invest in your logo to make it effective- that you will need to spend a lot of money. This is not necessarily true. While it may be helpful for you hire someone to help you design and bring your custom logo to life, it is not obligatory and it may not break the bank.
The Nike “Swoosh” only cost $35. This logo was designed back in 1971, so considerations must be made for inflation, but even back in this era, $35 was a very cheap price to pay for a logo and it turned out to be one of the most effective logos in marketing history.
It is estimated that in today’s economy, Nike’s logo has a value of over $600,000. It has remained largely unaltered (with the exception of removing small print that used to curved into the swoosh) since 1971; the logo is extremely simple and yet is famously known around the globe. You may end up paying more than $35 in today’s market for a custom designed logo, but at the end of the day, it does not have to cost you an arm and a leg to have an effective and visually appealing logo.
Tips for Designing Your Own Logo
If you have decided to design your own custom logo, there are some steps you can take to help you achieve an extremely successful final product.
1. Make your logo creative, but keep it simple
You can be creative in your design without adding a ton of dramatic effects or creating a cluttered design. It is essential that the aesthetics of the logo remain visually appealing. Good examples of effective simple logo designs are the Nike “Swoosh”, Apple’s Apple design with the bite missing out of it and the Google brand logo. When it comes to your logo, remember that more is less.
2. Don’t overdo it with the colors
Business experts recommend sticking with only one or two colors in the logo. Many online template designer tools come with more than two colors, but please do not be fooled by this. In general, it is better to stick with two or fewer colors. According to DesignBuddy, 95 percent of the world’s most effective logos only have one or two colors.
Color selection also can have huge psychological effects on the consumer and different colors indicate different psychological meanings and impacts. It is important to research what impact different colors can have on the psyche and then choose a color that you will most closely match the psychological effect that you intend on making in your target audience.
3. Limit the amount of fonts that you use
Again, this is very similar to the suggestion about color use, but it is important to keep the logo simple. Experts recommend only using one or two fonts in your logo. It is best to keep the typography simple in order to avoid an effect that will be overwhelming or disorienting to the eyes.
Give careful consideration to what type of fonts you will use as well. Modern fonts are very effective. Choose a font that is very easy to read. Ensure that the font complements the rest of your logo well. Try to minimize the amount of text that you use in the design. Again, we cannot say this enough, when it comes to designing a logo-less really is more.
Consider that your logo will more than likely stay with your hair extension business or hair salon throughout the lifespan of your company. It could possibly be (and ideally will be) featured in many different locations and formats, which may include being placed on the internet, in printed form, in color or in black and white, on different color backgrounds and in different sizes. Design a logo that will look good in various locations, in different sizes and displayed in various formats and colors.
What the color of your logo says about your hair extension business
We’ve already briefly touched on how important the color choice of your logo is. Depending on the color choice of the logo, it can have different psychological impacts on the consumer. It is important to choose a color that will have the appropriate impact on the customer. Color choice in the logo is so important because the brain associates different colors with different feelings. Let’s touch on this subject a little bit more.
You might be wondering what feelings are evoked by certain colors and which colors will appropriate to communicate the feelings and meanings of your hair extension business. The color green communicate organic growth (growth of plants and wildlife), the Earth, nature, and is also associated with feelings of caring. The color black communicates sophisticated style, authoritative power, and seduction.
In a survey produced and released by Entrepreneur.com, the psychology of logo design was explored. One of the questions they asked was “How influential is color?”. The survey results determined that “93% of purchasing judgments are made on visual perceptions” and “84.7 percent of consumers cite color as their main reason for buying a particular product”. In this same survey, “80 percent think that color increases brand recognition”.
What influence do some of the others colors have? The color blue evokes feelings of security, honesty, strength, and calm. Other companies whose logos are the color blue include Ford, Facebook, and Visa. Red may be the right color for hair extension brand if you are trying to evoke a sense of love, excitement, energy, and passion. Some companies that have red in their logo include Coca-Cola, Red Bull, and Kellogg’s cereal.
Orange is a good color to indicate happiness, friendliness, and affordability. Nickelodeon and Fanta are two companies that have orange logos. Purple logos create a sense of nostalgia, imagination, and creativity. Hallmark and Yahoo are two companies who choose to use purple logos. The color choice of your logo is one of the most important ones that you will make.
The importance of a logo for your hair business
Whether you are starting your own hair extension business or you work in a hair salon or supply store that sells hair extensions, it is vital to your company’s success that you create a unique logo that will make you stand apart from the crowd. Choosing or designing a logo for your company is extremely important as it will influence the subconscious mind of the consumer and send the message about what type of company you are running.
The effectiveness of the logo can make or break the company. It is important that you invest time, effort, creativity and thought in choosing the various elements that your logo will encompass-color, design, font, text, and photography. With time and effort invested in your logo, your hair extension business will be well on it’s way to success and prosperity.