How to Lose a Client in 60 seconds
Hairstylists

Things to Avoid: How to Lose a Hair Client in 60 seconds

What Are First Impressions Anyway?

First impression – first consideration or judgment. We all form an opinion about someone almost immediately after meeting them, right?

Research shows potential clients form their views within the first minute of meeting you or your brand. So, as a stylist, how can you ensure your brand is taken care of in all areas for the best first impression you ask? Be sure that you are not practicing any of these habits listed below in your business.

If so you will be sure to lose a client in 60 seconds or less!

hair cut trim salon

Self Perception is the Best Perception

How are you presenting yourself?

Although we do not want to admit it, if someone’s appearance is not up to par we do not take them seriously.

Is it right? Not necessarily, but it happens, so you must be sure that your appearance is together when meeting your clients. Being in the beauty industry, you are a walking build board for your business and brand.

Attitude much?

Never underestimate the vibes you are giving off as you are speaking to potential clients.

Your attitude is just as important as your practical skill, appearance, and your knowledge. A friendly smile, a caring environment, and a positive approach will create a welcoming space. Never allowing personal issues to play a factor in your attitude toward your clients or you’ll lose a client. Keep it polite, peaceful, and professional.

The overall experience of speaking with you before any bookings or purchases will determine rather you will losing a client in 60 seconds or gaining one!

On the Outside Looking In

Your Marketing is inconsistent

First impressions aren’t just about your appearance and attitude; it’s also about logos, business cards, and websites, it’s about the interaction with your brand.

Customers interact with your company numerous times without stepping foot into your place of business, creating a professional image for your brand and consistently reinforcing the image across all marketing channels helps to ensure these impressions have a positive impact.

Not having Business Cards, yes they’re still important!

The more businesses become digital; the fewer business cards are seen to be as a source of communication.

They can offer a lot and still are essential for your business. Business cards provide tangible information for others. Should someone want to hire you at a later date after meeting you in person, a business card will help ensure they have your information on hand.

Be sure to include your business name, location, contact number, and logo on your business cards. When designing your card, ensure the colors, font, etc. are cohesive with your other marketing material.

influencer marketing

Not having a Website

Living in the digital world, we are in today; it is essential for your business rather big or small to have an online presence.

Having a website can help accomplish different marketing strategies that will help your business grow. The web has proven to have far more reach than word of mouth. Sites are also known for giving a business “credibility.”

By building a website, you a providing a platform to put your business’s best foot forward while having testimonials and facts back up the information provided. Be sure that you are focusing on your SEO and cohesiveness to your brand!

Your online presence is seen first, not having a cohesive look and tone can confuse your potential clients.

hair website bundles media

You Need a Brand, Not Just A Logo

Your brand is the emotion behind what someone feels or sees when they interact with your company on any level.

It’s is an emotional experience, at the core. Your logo is your business identification in the simplest form, a recognizable mark or symbol. You must understand how to market your companies perception with your company’s goals, leading to making informed branding decisions that will endure and remain timeless.

You must create a positive perception through, concise, clear, consistent communication throughout all marketing material. Without the ability to create this experience for your clients, you will more than likely be sure to lose prospective clients in 60 seconds.

Communication is Always The Key

Hello, is anyone there? Communication, please!

Not keeping in touch with your client consistently is a viable way of losing your client in 60 seconds.

Inform your clients of progress or contact them when there’s an issue going on! When your clients don’t hear from you, they think you have forgotten about them or their orders, products, appointment. The No. 1 complaint clients have with business owners is they don’t keep in touch.

They fail to regularly inform clients of progress or contact them when there’s a problem. Be sure to call or email your clients throughout the entire process.

Also, answer your clients’ questions or concerns promptly no matter how small or insignificant you may think it is.

Time Is Money and Money Is Time!

Time is valuable for everyone, we all know things happen, but be sure to have back up plans set in place for unforeseen circumstances.

If you are backed up on orders, be sure to inform your client, being kept in the dark about those things will cause more issues. Overbooked and running late, tell your client, offer a discount, and try to reschedule for another date and time.

If your client does not feel that their time is valuable, they are more than likely to find a competitor who does.

saving money

How much did you say that cost?

Being vague about your cost of prices and services can deter a potential client from working with you.

Have a clear, concise, pricing menu including everything regarding your services and products. Do not hesitate to ask your potential client to be specific about what they are looking for in your initial conversation.

Pricing yourself out of the market

Understanding your ideal client (target market) and brand is the roadmap to understanding the right price point for your products and services.

You don’t want to over or underprice yourself ever. You will have to put in the work in finding out how much your target market is willing to spend and how much of a profit margin you will desire!

For an example of how to do this, check out our blog post on properly running a home salon.

girl with money

The Bottom Line

As a professional in the beauty industry, you’re in a unique line of business.

You make your clients look and feel fabulous with the products and services you provide. They are trusting you to make them look good, and they deserve your full attention and talents. Maintaining a positive experience for each client will reward both you and your clients, personally and professionally.

Ensuring you aren’t doing the things listed above will help you not to lose a client in 60 seconds! If you have any other situations, I may have missed. Please comment below! If you have been a customer who has been on the receiving end of bad customer service, tell us about your experience!

May your best hair days be ahead of you!

About hairlabella

Married, with two beautiful girls Karter and Bella. An entrepreneur at heart, with the love of all things beauty! Writing is and creating is my center! Contact [email protected]

5 thoughts on “Things to Avoid: How to Lose a Hair Client in 60 seconds

  1. Erika Davies says:

    Omg!!! I love that this article was written!!! I’ve run into soooo many rude stylists that it’s unbelievable. You can truly tell who is in the business for the money and not for love of hair. One of my pet peeves is someone who is rude that I’m paying my hard earned money too. First impressions go a long way. To me if a stylist doesn’t have a website or cards but is welcoming and warm I would still go to them because of their friendly demeanor.

  2. Shay Cole says:

    Definitely a lot of key tips about professionalism! Sometimes we don’t realize how important it is to build and maintain “relationships” with our clients, especially considering the number of people who WANT one stylist who is well rounded, not only with their technical skills but also attitude, communication, etc. it’s all apart of the experience!

  3. Jamika walker says:

    Will be implementing everything stated in this article when it comes to my business. Sometimes I forget that the importance of the overall brand and how I am going to be the face of it and I need to play my part as well. I’m learning as I am going before doing my full launch of everything. I am not really a marketing /branding type person and just starting at the pitts learning everything I can to attract my customers and to give them the type of service I would like if I was shopping around for hair. The main thing that stuck out to me when reading the article was the word consistency! That is very important especially when building clients it can make or break a business I feel. So definitely have that as one of my main focus points

  4. Tiffany Halll says:

    This article is very true as a client appearance is everything, I’m a huge believer in this because it shows how much you care for yourself and definitely I’m considering how professional they’re are and off judgment, I think they would take care of me professionally.

  5. Khloe' Clay says:

    “Customers interact with your company numerous times without stepping foot into your place of business” This statement is definitely true. As a customer I research companies before I even contact them directly just too see are any bad reviews popping up, any You Tube videos, is anyone in the comments trying to resolve a customer service issue, what are they posting on Instagram, etc. You can see someone post about a service or item on social media or have someone refer you to a professional and after your first interaction, you immediately decide if you will be spending money with them or not. Attitudes are essential in customer-driven businesses. I’ve had a beginner stylist do my hair but the way she treated me during the service I wouldn’t have cared what style she did because her personality and interaction was everythinggggg! A great attitude will take you far in the beauty industry. This article has taught me that my brand is what customers learn to trust the logo is only part of that. Now that I know business cards are still important I’ll definitely be ordering some!

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