I Started My Hair Business 6 Months Ago and Still No Sales
Hair Business

I Started My Hair Business 6 Months Ago and Still No Sales

Taken The Leap

Congrats you’ve taken the plunge and have started your hair business!

You have quality hair extensions that you bought wholesale, your logo is popping, the website is running, and all your social media is flawless. You’ve done everything right; you’ve advertised, spread the word and posted pictures mercilessly and months later, boom, nothing! You still haven’t made a sale, your spending is outnumbering your profits, and you don’t even know what a customer is.

You are on the verge of closing up shop. That’s it; the hair biz isn’t for you, well, you’re wrong! Though you may not have made a million sales or even one, there is still hope, and they are in the jewels I’m dropping below!

Weave

Starting a Business

Starting a business requires many things such as patience, drive, quality, advertising, and money!

Honest, flexibility and realistic expectations are also essential for running a hair business. The most important thing it requires is flexibility. A good business owner assesses their business and knows when it is time for a change.

Whether it is in their tactics, product or image, a company needs to have grown every month to fuel the owners and get the buzz around the business. For your business to grow, you must be honest with yourself regarding marketability, profit and the success of your business. You must also be willing to change.

business tools

Time to Reassess!

I get it, you may be attached to the look of your business as well as your vendors, but if six months, half a year, goes by without any progress in sales or visibility, you have to go back to the basics. So pull out your drawing board, and get ready.

How Does Your Brand Look?

Do not overlook the benefit of patience. While six months is not a long time for your business to stall, you should be seeing some improvement over time. It may not be necessary to change your entire image but some cosmetic changes here, and there can be helpful to boost the popularity of your brand.

I know that we have been hashtagging #StayInYaLane for awhile now, but sometimes you need to peep in your mirrors and see what your competition is doing right now. What do other successful hair businesses look like to you? Does their business pop with colors and fun images?

Your business name is the first line of defense when it comes to your image. Your hair business name should say something positive about your product or at least have a positive connotation. People should immediately know what your selling or their interest should be piqued.

Which name grabs your attention more Private Label or Private Label Extensions? The Flow or The Flow, Beauty Bar? Be specific and intentional when naming or renaming your hair business to see a sale.

Next, look at your logo, it is representative of your product? Your logo should be eye-catching and informative. A logo should be attention-grabbing no matter what industry it is for should be a system of the business and easy to recognize.

For instance, the Dominos logo combines words and symbols, is bright and is on all of their things. For a hair company, a logo can include the name, an image of bundles or wigs. It should also have a signature color.

If you aren’t selling maybe your company logo is turning other off, is the writing legible and clear? Is the picture understandable? These are all things to consider when rethinking your branding.

Nike tag line

Promotion is Devotion!

Business Cards

Have business cards or keepsakes to hand out at events to promote your business.

There’s nothing worse than not having physical representation for your business; while it may seem surprising since the internet has taken over, it is still imperative to have real tangible things.

Give out samples

Provide one or two of your friends or associates with hair in return for a review, photographs, and word of mouth!

Giving out samples will boost the number of people talking about your hair and will entice others to buy from someone they trust. Additionally, it will allow you an opportunity to learn first hand some of the things that may be turning off potential customers.

russian blonde bundles

Wear your hair!

Do not be shy when it comes to your hair business; you are your biggest cheerleader, critic, and ambassador!

Hit the ground running, wear your product as a means of advertising. This way people will see you and be intrigued if your hair is of good quality! Imagine this, you’re wearing three bundles and a flawless closure from your hair brand “Beauty Luxe Hair” supplied by your wholesaler Private Label Extensions, and people are asking, where do you get your hair?

Having an explicit name is a perfect opportunity to plug your company, allowing them to see how soft, bouncy and beautiful the hair is first hand, as well as spam the owner with questions regarding lengths, textures, prices, and shipping. Be your advocate!

Get an ambassador

If you want to go the extra mile, shop around for your favorite beauty influencer that seems aligned with what you are doing.

Look for youtube stars, those with large Instagram followings, local celebrities and other blog sites to endorse your hair. Beauty Influencers will get your hair business noticed on a larger scale. Obtaining an ambassador often a cheap way of advertising and can be shared or viewed a thousand times.

diverse models

Post with Purpose

Post more quality things instead of bombarding your followers with meaningless or repetitive posts!

You know uploads on Instagram that you skip over and don’t bother to skim? Or the profile that posts so much that you ultimately end up unfollowing? Don’t be that business! Be the kind of company that displays things that are relevant and eye-capturing.

Maintain posts about sales, lengths and even do Q&A’s. You want people to be able to find information on your posts quickly. You also want people to look forward to them. Posting cute things that relate to hair, like funny posts, quotes, tips, and videos will grab your followers attention.

Post things that link back to your other social media or your website. Be sure to include your contact information and post about sales.

phone in hand social media

Ways to Pay

You might not be sure what is causing customers to flee from your site, expanding your payment option can always be helpful.

Allow people to pay with any significant cards, PayPal, and even cash app. Be sure to keep a good record of orders, receipts, payments, and shipments. With hair business, a little extra time spent on documents can go a long way for both you and the customer.

Build Your Customer List

Email is the backbone of a successful hair business. Attempt to capture customers and potential customers emails whenever possible to send alerts to remind them about sales and offers. An active email list will help generate revenue for your business because it keeps your company at the forefront of buyers minds.

Closeup of a female hands busy typing on a laptop

Check and Check Again!

After you have looked at your website to ensure everything is working, cleaned up your social media and tested your quality and readjusted your image, do it again.

Be sure that what you are putting out into the world is worth your time and the world’s recognition. Do not be afraid to try new things to jumpstart your hair business. There is the consumer for every market; it is your job to give them something they want to buy!

About Jatia Eley

My name is Jatia Eley, I am a blogger and future author. I enjoy the opportunity blogging gives me to interact with others and share tips, thoughts, and feelings. I currently divide my time between blogging, attending school full time and raising my beautiful daughter, Kennedi.

16 thoughts on “I Started My Hair Business 6 Months Ago and Still No Sales

  1. Deja Robinson says:

    Well, I started my business a couple months ago, and I had one sale. I just find it really difficult to keep up with advertising and marketing with being a full-time student. Although it’s a bit tough, I use these blogs to really keep me pushing. I study the blogs like a study for my classes, lol. I use the school library to run my business as well, and so far I am able to really try and get back to marketing better. This blog really gives me the tools I need to do so.

  2. Rahimah holt says:

    This is very helpful information When you think you know what all you learn something new it’s always good to obtain information I’m still stuck on my logo and name I have one made and I asked opinion and I was told it wasn’t good enough so I’m still at the starting point I have tried hair when you think you know what all you learn something new it’s always good to obtain information I’m still stuck on my logo and name I have one made and I asked opinion and I was told it wasn’t good enough so I’m still at the starting point I have tried hair from different vendors and lost a lot of money so the hair business is a tough game you have to be able to maintain it and ready for ups and downs I will not give up on what I’m in this 100%.

  3. Jasminn Segovia says:

    I’ve had my business for about 4 months now and still haven’t received any sales at all. I looked up so many marketing tips, talked to about of people already established in the hair industry and asked them for advice. Reached out to salons, gave out business cards, and flyers. I’ve done so much to try to get my brand noticed and still nothing. I found these tips a lot more helpful and will definitely try to incorporate them into some new marketing strategies! Thank you so much for the info.

  4. Sakina says:

    I needed this right now. I’m the marketing/content creator for the business and we are trying so hard to get our name out there in our little island of 70,000 people. We are starting to get social media interactions, and we noticed a spike in sales but the last week it has been at a standstill.

    We have only been in operation online for about two months, so we’re still learning the ropes.

    We can still take these tips and plan ahead for our next 6-month strategy and also our one-year content strategy.

    We are looking for an ambassador but want to be sure that in our little island that is the best way forward. Because although we know some people with great social followings, we are still trying to understand if it’s just their overall popularity in our small community that gets them likes or if it’s actually the content that they post.

    Thank you for this!

  5. Nicole Mason says:

    This was a really great article. Additionally, you should know your target audience. I’ve found that checking your Instagram, Facebook and Twitter insights show you who demographic like who is checking you out and in what part of the country. You can use that info to create a marketing campaign. Example. If mostly 35 – 40-year-olds are coming to your pages, then you can do a survey of 19-29-year-olds to see what is it about your website & social handles that turn them away. Is it pricing? Is your website look too mature or serious? Once you get answers, You can then revamp and market to that audience. You can also push further marketing to the 30-35-year-old group and take a survey to see what attracted them to your page and ultimately, why didn’t the clock result in a conversion.

  6. Constance a says:

    GREAT TIPS! Landing sales is a lot harder than you think it looks. It is a challenge but you must be persistent. Giving samples is also a great idea! I give them for my business, allow ppl to trust you. Show them that you can be trusted. Thank you for this information.

  7. Chandler Yarbrough says:

    My biggest issue is promoting. I sometimes don’t have time to promote as much as I want to because I have a full-time job and I’m a single mother of a 3-year-old. I’ve run a few promotion ads on Instagram and gained a lot of followers. I’ve learned that engagement is the key.

  8. Shante says:

    I can’t even begin to say how important it is to set yourself apart and promote the hell out of your hair business. But, before you consider promoting, consider this-you need to discover who your competitors are and who your target audience is. If you want to connect with people, it’s important that you’re connecting with the right people. Find out where they are (Facebook, Instagram, Twitter, etc.), what they need, and take it from there. Starting and maintaining a business is hard, but making sure you have a solid marketing strategy is key to successful promoting. Here are some ideas to get you started in combination with the ideas of Jaguar Eley; start spreading awareness in Facebook groups, there are a lot of hair groups you can post about your products (if allowed). Create videos of tutorials making wigs or reviewing your products. Ever thought about creating YouTube videos? YouTube has the largest user base in the world, I’m sure you can create a great following there. Don’t forget that you have Pinterest, Tumblr, Instagram, and so many other avenues you can use to promote your business. Giving out samples is a great way to get extra traction in your business and get word of mouth sales because who doesn’t like discounts or free stuff? I do. But most importantly, provide exceptional customer service and I can’t stress this enough. I can’t tell you how much bad customer service plays a role in business progression and revenue.

    1. Michelle says:

      Hi Shunte! I loved this response! Do you have your own hair company?

  9. Nicole Smith says:

    I dealt with this. I was in business for a while but didn’t get the results I was wanting and really wanted to give up. I had to get to the point of saying let’s not give up and lets fix this. Now I am reworking and preparing to relaunch. It was ssssoooooooo hard to let go of what I had but it helped once I asked myself do I really want to keep what’s NOT working more than being successful. I had gotten so attached to what I put together it took me a long time to let go when it wasn’t converting. It doesn’t matter how much I love it if its not resonating with the customers.

  10. Dominique says:

    Hello, we are Visions of Hair Online Boutique, we laughed our website 3 months ago and I must say we have had a few sales so far! But we thriving to reach a bigger audience for more sales. I think Marketing plays a major role and I encourage other hair extensions online companies out there to be the kind of company that displays things that are relevant and eye-capturing. So that means you have to have a laptop to properly run your business, to change your pictures, add update and more. In other using the cell phone to operate your website isn’t going to cut it as a permanent source. So I encourage others

  11. William Dowdle says:

    I’m still waiting on my first sale but I have faith!

  12. Destiney says:

    I officially started my hair company in January, here it is March and I haven’t made any sales 😢. The information in this blog is great! It is hard to start a business especially when you don’t have a computer to do any advertising. I also don’t have the funds to make any business cards or getting your brand updated to make it look professional on bags or boxes and things of that nature. I’ve been close to giving up because of this but reading this I’m going to keep pushing!

  13. Andrea James says:

    Time and personal motivation is a huge part of being successful in any new business venture. I believe there are way too many ways to get across to people around the world to not be able to sell your product.

  14. Takiya Mitchell says:

    Thank you, thank you, thank you. This is my fear. This is why I am so reluctant to take that leap. I am scared to be that business that fails. This article gave me some good advice. Once again THANK YOU

  15. Jamika says:

    This was def very helpful. I just started again on my logo/business card and I’m just like so over so much at this point but that’s why I am taking my time to launch everything so that things are smooth and that I have no hiccups. My plan is to do outside promotion so that I can create some buzz in my neighborhood areas.

Leave a Reply

Your email address will not be published. Required fields are marked *