how much should you pay an influencer

Cut A Check: How Much Is Too Much To Pay An Influencer?

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Brand Promotion is Key

Brand promoting is single-handedly one of the most important things in making sure your company gets the notice that it deserves.

Although so many other factors come into account when you want to spread the word about your business, the best way to do so is having a social media influencer help you out. Basically, you have someone with an influential following shout out your brand, take pictures of, or wear your product to broadcast to their followers or fans.

So, are these so-called influencers doing this for free? I wish, some celebs can charge from $100 all the way to 3,000 dollars just for them to post your product on their page.

But how much is too much? And how do you even know if your business needs an influencer? Well, continue to read this post, and you will find tips and advice on getting an influencer to help promote your business.

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Figuring Out How Much To Pay an Influencer

Celebrities with a hundred thousand followers to a million have people emailing and contacting them every day just to get the chance to collaborate with their brand with their high-quality status.

But is it worth paying them hundreds of dollars just to promote your hair, clothing, or personal name? Well, it honestly depends on the overall objective of your business.

First, you must know the true meaning and foundation you base your business off. Once you figure that out, you’ll be able to decide if you want a long-term relationship with the influencer, or if it’s a onetime thing just to reach the broader audience that they may have.

Now just because an influencer has a large following does not mean that their audience is engaged in what they post. For example: have you ever seen a person with three-hundred thousand followers, but they have only twenty people liking their pictures, engaged on their profile, or clicking on their website? You must do research, and you must ask your influencer for stats on their profile

Ask and Do Research

Asking will help you decide if that certain celebs audience will be beneficial for the brand and business that you are trying to promote. There are plenty of apps, and websites that you can use if you want to look up the statistics of engagement on your influencer, it is up to you to take time and do the research.

There is a fantastic website named Influencer Marketing Hub. On this site, you get the opportunity to type in anyone’s Instagram name, including yourself, and see their total engagements from their followers.

The stats including the following are available on the site; total number of likes, number of comments, number of followers, estimated earnings per posts, and their entire engagement. Remember the most critical factor when it comes to paying for an influencer are how many followers interact or are involved with their posts.

I took the time to type in my own Instagram name and compare it with Kim Kardashian. I averaged between $60 to 100 dollars a picture and Kim averaged around 260,000 dollars per image. Although Kim Kardashian has over 100 million followers, I was surprised to see that my engagement surpassed her by over eleven percent.

That just goes to show you that the following that you have means nothing if no one is clicking or interested in the things that you post.

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Should You Pay for an Influencer? Is It Worth it?

Now once you figure out the steps on how you want the relationship to be between you and your influencer, the cost is the next thing to think on.

If you know that your brand will be a great collaboration with your celeb, then the price you pay will be worth the exposure. For a starting a company, meaning if you have been a business for 1 to 3 years you are still in the beginning stages. And you may not have all of the recourses to pay an ambassador to promote your brand.

Sometimes you must build your business up to a certain point to be able to pay for an influencer. If you had just started your brand idea a couple of months ago then spending a ton of money for an ambassador is probably not the smartest idea, especially if you don’t have the budget in your money to do so.

I firmly believe that getting a social media influencer is something that you may look into later along the line as time goes on. So, what do you do if you want an ambassador but can’t afford it?

A tip from myself who is a business owner is that you write! That’s right; you convince your celebrity that your brand is worth noticing, is worth promoting, and taking a chance on your ideas.

You contact, call email, or whatever it is that you do, and you let them know that it would be an honor to have them promote your brand. Through all of this, you may get many no responses, but I promise if you keep it up, someone will want to give you a chance as they did for me!

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No Free Handouts

There is something that you should know. A lot of top influencers make a living on having brands and businesses pay for their services. So, it can be disrespectful just to expect a free handout, especially if you know that promotion from them will put your brand on the map.

So, keep all these things in mind when you are thinking of paying for a beauty influencer.

Now if you’re a business owner who doesn’t mind shelling out a few extra bucks that’s also just fine. You must just make sure you are steady tracking and keeping up with your inventory, and commission.

If you don’t keep up to date with the number side of your business, then you could end up spending more to get an influencer and be out of inventory or in the negatives when it comes down to the profit you make.

A quick example: if your business pulls in about 1000 dollars a month then paying a social media influencer 500 dollars for a post would not be the best idea. But paying someone $50 to 70 dollars is more reasonable for the amount of monthly income that you make from your business.

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What Are The Pros and Cons of Paying for an Influencer?

So, there are pros and cons of both paying for an influencer and not. I will walk you through both, and maybe it will give you some insight on the decision of if it’s worth paying for one or not.


Let’s look at the pros of not paying for an influencer. One thing is the people that you do get to promote your business love what you do and want to be a part of your companies come up. Second, it is less of a risk.

Imagine paying out hundreds of thousands of dollars for an influencer, and you still get no engagement on your page or for your brand. So, more money in your pockets and less stress due to the risk of paying for an ambassador.

Lastly, I think it gives you more one on one time with you and your business. It’s so easy to just pay for someone to promote your things, but it’s honestly creative and innovative when you can come up with ideas on your own to elevate and uplift your business.


There are some cons to not paying for an influencer as well. One, the influencer could feel disrespected or taken for granted because you do not want to pay them for their work. And second, your brand won’t reach a broader audience as quickly as it would if an influencer with a vast amount of followers posts your product.

Some Pros!

So what are the pros for paying for an influencer? Well, one would be that your brand ambassador (Check out this article: brand ambassador contract) feels happy about being paid for their time put into promoting your goods.

Secondly, you’ll be able to reach a broader audience in one week with an influencer than you would be able to reach in a month by yourself. Lastly, you’ll be able to share your ideas and methods on how you want your products promoted. If you didn’t pay your influencer you would have to accept anything they post or share when it comes down to your product.

Although some of you may think there could be no possible cons to paying for an influencer trust me there are a few. First, if your brand is not a good fit for the celebrity, it would seem not genuine or unauthentic to their viewers. In return, this can make your business look bad.

Second, some influencers promote so many brands, which it won’t be useful when it’s time for them to share your products with their followers. And Lastly, the results are not guaranteed. So basically, there is more of a risk factor when paying for an influencer. You could shell out a lot of money for little too no engagement on your profile.

Also, consider using an Influencer Marketplace that will help match your brand with influencers. This can save you time and money in a safe way to send the influencer money via escrow.

But also keep in mind that a significant risk can lead to an even more substantial reward. You have to decide for yourself if the price an influencer will charge you is worth the overall growth of your business.

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Which Kind of Influencers Should you Choose?

I know you might want to go with celebrity influencers who have more than three hundred thousand followers, but I’m telling you now that those type of stars will charge an arm and a leg to be a promoter for your brand.

Celebrities are going to charge you based on how many people are just going to see their post. It’s not just about engagement. And more than likely they have a business agent or an agency that you will have to go through to agree to be in a partnership with them.

Instead, you may want to look into getting a micro-Influencer who has about 250,000 followers or less. A micro-Influencer has higher engagements and more likely have viewers asking for recommendations and comments on your products.

These types of influencers are beneficial because a one-time partnership with them could have a longer impression for your business. What is also great about a micro-influencer is the quality of the people you’ll have wanted to buy or look at your products.

Say goodbye to spam accounts or trolls looking at your page, and now you can have authentic viewers.

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Average Prices of Influencers

The moment you’ve been waiting for, what are the average prices that social media influencers get paid.

Well, a statistical app known as the tribe has done a rough calculation. And it seems to be based on the number of followers each influencer has the average amount people will pay for them. So, if they have an average of 100,000 followers or less, they get paid between $75-$300 a post. Now if an influencer has 1,000,000 followers or more they average between $500-$1000 for a picture.

Research has also shown for every business that has paid at least 150 dollars or less for an influencer has seen a 5,000 or more increase in monthly engagements. And for those who have spent $400 or more on influencers have seen a 50,000 or more increase in monthly involvements for their business.

Remember these are all just averages, and prices will vary. It’s always better to double check or ask than to assume. These numbers are to just give you a ballpark for what some influencers may charge.

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Are you Thinking of Paying for an Influencer?

Now that you’ve heard some insightful pros and cons of paying for an influencer I hope that this helps you with your decision on whether to get one or not.

I know it can be a little dissatisfying to see that the pricing may be a little too high, but don’t let that stop you from asking, bargaining, or coming to an overall agreement that is beneficial for everyone. I promise any person who is worthy enough to promote your brand is also fit enough to have you be a part of the process.

Keep striving and keep hustling because your time will surely come. If this list of advice was helpful, please let us know in the comments down below.

About Symphony Clarke

"My name is Symphony Clarke, I am a young entrepreneur who owns an online thrift store. I love blogging about hair, fashion, and lifestyles. I never pass up the opportunity to discuss the latest fashion and hair trends. Most of my time is invested in blogging, and making my online business the best of the best! My goal in life is to inspire anyone I come in contact with to be the greatest, and most creative person they can be."

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8 thoughts on “Cut A Check: How Much Is Too Much To Pay An Influencer?

  1. Nicole Smith says:

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    LOVE THIS!!! I have been thinking about using an influencer. I used the website you mentioned and checked out a couple of people to get the estimate of earnings. It was really unreal to see the numbers of some of the IG personalities. Their engagement was surprisingly low. Just goes to show that a lot of followers can be misleading. This has changed the way I’m looking at my search now because it’s more than just looking at how many followers they have.

  2. Kb says:

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    Oh, my influencers are very expensive. I think will push my brand for a while. Vlogging to start. I don’t like the way the way I sound so my voice recording just so I hear my voice. That was my challenge for the week. My next challenge record myself.

  3. April Wells says:

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    Omg, this is what I needed in my life. I’m so terrified of being scammed. A girl from TX DM me asking if I was in need of a brand ambassador. She had 35k followers but I noticed her likes and comments didn’t add up and it didn’t seem like she had promoted anything in the past. I didn’t respond to her. I thought about being my own brand ambassador like wearing my hair, getting it styled on the regular, as well as makeup and getting a professional pic taken. But I realized that’s a huge commitment. I’ve reached out to some major influencers who are also celebrity hair stylist. So far the price range had been $1,500-$2,5000 (not bad). One of the celebrity stylists that I reached out to gave me the entire rundown of his package but then a week later announced his own new Hairline and told me he’s still interested in promoting my hair brand, how Sway? Then I thought how about I get a wig made my one of these celebrity stylish and I did. The stylist shouting my brand out via video on his page of him making my frontal wig from start to finish saying how great the hair was and the quality of the closure. However when I went to his page to repost it on my hair page. One of his followers commented stating that they love the frontal and wanted to know where they could buy it ( she didn’t read because my brand was tagged and @ in the post) and this man responded I sell hair too. Lesson learned I personally will not be using hair stylist as brand ambassadors. You live and learn but never give up. I too have got no response to some of my inquiry emails but I’m going to keep emailing. I am now targeting beauty influencer, MUAs Skincare models with high engagement. My budget is $1K to spend on an influencer this does not include the free hair, unfortunately. I will definitely be using the engagement tracker to identify engagement. Thanks for writing this helpful article. New game plan.

  4. Constance Annan says:

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    It’s all about engagement!! These brand ambassadors love to just throw any type of price but don’t even have the proof to show that they can convert sales. My hardest thing is finding a BA worth the money because it doesn’t look like they’re posting for free. Crazy that even you have better engagements than KIM K!! What’s the secret? lol, I love this piece. It reassures me that I have been on the right page about my business promotions. Thank you, love!

  5. Shante Robertson says:

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    Great read! Influencer marketing is a very effective way promoting your brand to a larger audience. I plan on using this strategy later on in my business. I have so many ideas for my hair business my brain is about to burst! There are great tools out there to streamline marketing efforts if you utilize Google. There is this awesome tool I use called Combin, it’s fairly new, but nonetheless, a great tool to search for users and influencers on Instagram. Having an Instagram post scheduler is great as well for scheduling Instagram posts. Facebook is also a great tool to search for influencers as well and there are tools to make the process simpler and less time-consuming. I like this post, it has lots of useful information. I can’t wait to apply these ideas to my business.

  6. Ashley True says:

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    After starting my business I learned about this idea of having people advertise your business for you. I was shocked and confused. I am glad I read this article. I now realize that the one influencer I reached out to was very reasonable with her pricing. I will definitely take her up on this and utilize her. Social media has changed the game forever. I feel like I am just on the very edge about learning what I need to know to excel.

  7. Toni Hammond says:

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    I have thought long and hard over getting an influencer. I have sent out a few messages to celebrities asking them to just check my store out, I had no idea the price starts where it does. I assumed you could send the hair to the influencer and they would review it, this article opened my eyes to the world of advertising and branding. I really want someone to promote my hair and clothing company and because I’m just in my first year of start up I am looking towards doing so in the future more so right now. I also had an idea when I was reading the part about the follower count, nowadays teenagers have a huge follower base and it makes sense to try to reach out through my kids and the followers they have as well. Some of our children have more followers on YouTube and Instagram and Facebook than we could ever get, also using them as a walking advertisement is also not bad, I’m thinking of having my 16 year old daughter wear my hair and have her take professional photos with me, that will eliminate a lot of cost for models etc… Thank you Symphony for this blog, you may have saved a lot of us thousands of dollars!!!

  8. Bria Davis says:

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    I love this article because I am at this stage with my business. I need a brand ambassador I don’t want to pay too much and I am looking for someone to work with me in the long run. My photoshoot is around the corner, and all of the girls who will take part will become brand ambassadors. They bought my hair, lashes, and edge control at a discounted price.

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