5 reasons you need to rebrand your business
Branding

5 Reasons Why You Need to Rebrand Your Hair Business

The Rebranding Process

Rebrand. Some may look at the word like it is an insult, a curse, and a giant headache! You are not entirely wrong.

I can understand why you look at the idea of rebranding your brainchild as insane especially if have an emotional attachment to the face of your company. Afterall, that is what your “brand” is, it is the face of your hair company.

And when you first started with your business you agonized over picking the perfect logo, color palette, and custom packaging, so the idea of changing all of that seems daunting.

However, all brands including the giant ones, go through practices to rebrand. Whether they are cleaning up their image like Subway, switching up their spokesperson like Verizon (Can you hear me now?) or just ready for a fresh look when you are getting that nagging feeling that customers are no longer resonating with the message your company is trying to portray you need to a change!

The facelift for your business is the act to rebrand. Keep reading for the signs that you need to rebrand and some ways you can do so!

home office

#1 You Find Yourself Explaining Your Brand’s Flaws

Over-explaining is typical with hair companies that are just starting out.

If you are only six months into your hair company and you have pivoted substantially in your thinking regarding branding representation you may need a rebrand.

Be honest with yourself, if you have changed your domain name, added a cell number, changed your color palette, or altered the spelling of your brand name this applies to you. The tall tale tells sign is if you find yourself pulling out a business card and immediately explaining why you should ignore certain things on your card, inaccuracies of information, or why your website is down you need a rebrand!

You should always be proud to share your brand, and all of the information you share should work together. When your branding products conflict, those insecurities will shine through when you begin to speak about or promote your business.

Take a second to look at all of your marketing tools. Are they all related? If they are not connected, do they at least all speak to each other? Check fonts, colors, and contact information and make sure they mesh across business cards, promotional postcards, packaging, and websites.

The goal is to have you and your brand ambassadors representing your brand with the utmost confidence.

Closeup of a female hands busy typing on a laptop

#2 You Want to Reach A New Customer

There are times when making more money and expanding your hair company is dependent on a rebrand.

When the products you want to offer or its presentation had changed significantly from when you first started, but you have not updated your company’s communication with these changes you are missing out on the money.

For example, you started out wanting to serve a high-end client and only offered Raw Virgin Indian hair, but six months in you decided to incorporate a Brazilian and Malaysian hair assortment to cater to a student customer. That’s great! You are opening your hair extension companies to a broader audience and increase your sales potential.

However, your company name is “Luxurious Virgin Hair Extensions,” and now your product offering is not matching with your brand name. If you do not change your name and marketing tools right away, you will have to explain your hair assortment every time you encounter a new client.

Use this method to measure your branding efficiency: If it takes longer than 10 seconds to describe your brand, you need to rethink it. There is not always time for an in-depth explanation of what you are selling and your company’s price points!

Research to ensure that when you are tapping into a new demographic your branding can relay that message as quickly as possible.

work hair

#3 Your Product Assortment Has Become Too Complicated

In this day and age, everyone wants to be Diddy, but no one wants to start off walking to Juniors to get the cheesecake.

What I mean by that is, you cannot push hair, lashes, edge control, clothes, swimwear, handbags, and fragrances under one umbrella and think that the average customer will not be confused. Too many brands try to be everything to everyone, and that is just not possible.

Take your clothing and accessories and put them on a different webpage. Rebrand by creating a new brand for those products and cleaning up your current hair extension brand.

Use this moment to reflect back on the importance of a target market and a niche. Drill in on your audience, and its core wants when it comes to hair extensions to increase your effectiveness in the market.

All beauty products can live on one website, but even those product lines should be separated and presented under different tabs. Take a look at the Private Label Extensions website for inspiration on how to categorize the hair extensions, edge control, and lashes on your webpage and create and for more accessible shopping experience for your consumer.

Sidebar:

If you have reached out to beauty bloggers or influencers but have not received a response it could be because they could not articulate your brand’s offering on their own.

Try cleaning up your assortment and reaching out again; once they can pinpoint what you are selling and who are you catering to they may be able to help you by posting or advertising for your brand. You may not be attracting top talent if your brand is too complicated.

Remember, their influencers are a business, and they want to associate themselves with quality businesses that have a clear brand message.

hair flat lay

#4 The Needs of Your Customers Have Changed

We all know that the hair industry is ever evolving. Unfortunately, that means that you may be changing your branding and marketing strategies every time the market picks a new trend to follow.

Recently, the hair extension trend has migrated from sew-ins with minimal leave out to customized lace wigs and frontal installs. Innovations in lace transparency and scalp color variations can force you to adapt by offering these products or missing the wave and losing customers in the process.

While many of your customers may still purchase bundles for sew-ins, you may see an uptick in the purchases of bundle deals along with a frontal or a closure. Meaning, that your customer is making a wig with their order.

It may be advantageous to send out a brief survey to your email list to ask them what they are doing with their purchase and if they are aware that you can offer them wigs as well. If your customer survey comes back that they are taking part in the wig trend and they are unaware that your hair company provides wigs, you may want to consider some re-branding options that will communicate all of your offerings.

Tip: Catering to your customer’s needs and enabling them the option to save time by purchasing a readily-made wig or getting a discount on a particular order that adds up to a wig will show that you acknowledge the needs of your customer and aid in better communicating your offerings.

Example:

  • Purchasing a frontal and two bundles will unlock a coupon code for 15% off.
  • Purchasing a closure ad 3 bundles will unlock a coupon code for free shipping.
Weave

#5 You Do Not Stand Out Amongst Competitors

Standing out can be a little tricky in a saturated market like the hair retailer segment of the beauty industry.

You may come across other brands with similar names or color schemes that be a little too close for comfort. Take a second and clear your cookies from your browser history and open up a private browser.

Type in your website and ensure that it is not being re-routed to one of your competitors. If it is they, you may want to consider rebranding to a name that is more specific.

Tip: Try adding your name to the company’s title to make it less generic. You can keep your logo’s essential elements the same, but try examining your color scheme that and ensure that the colors are now on trend with your new name.

If you are making any changes at all, try to subtract one color that you have used and clean up the logo to help your brand look cleaner; in this scenario, you are not changing the branding because it didn’t work so you can keep a lot of your original ideas.

Most hair companies will lead with some sort of pink as their primary brand color, they will then use gold or a metallic hue as a secondary color, and they layer multiple colors on top of that. Separate yourself by keeping it clean and simple and stick with two colors.

Nike tag line

Rebrand to Success

The overall thing to remember when starting any business is that flexibility is critical.

Whether you are creating a hair extension company or a bakery, trial and error is the only way you are going to be able to find out how your target will respond to your marketing strategy.

The easiest way to ensure that they do buy your product is by guaranteeing that your brand, the face of your company, communicates a clear message and lets them know what they are purchasing. And know that it is okay to restart and rebrand!

Remember, you shouldn’t have to explain your brand to new or existing customers; do not complicate your brand and focus on the needs of your niche so that you can stand out amongst the crowd in the hair industry!

About Chay Rodriguez

Hi! My name is Chay Rodriguez and I am the host of #GOALS The Podcast, a fashion and beauty blogger, and a natural hair fanatic. Join me as I navigate through this world of entreprenuership, curls, and style because I am documenting it all!

23 thoughts on “5 Reasons Why You Need to Rebrand Your Hair Business

  1. Melissa Brown says:

    This article was so helpful! I just changed up somethings on my website and facebook page. I just wasn’t feeling the look of things, and I’m sure that as time goes on I will be changing things up again. I agree with trying not to use too many colors to me it can make the thing look too busy! Simple seems to be better, but simply doesn’t have to be boring! Standing out is key sometimes everyone has the same look. It’s okay to be different and unique! I also like the new look that PLE has! ☺

    1. Jeannette Daniels says:

      This is a great article. As everything around us is evolving so should our business and the branding. The goal is to stand out and change with the competition. The hair industry is growing and expanding in different ways. So as things change we have to be willing to adapt to stay on top!

  2. Ana Fraser says:

    Thanks for this article. This is where I’m at right now; rebranding. I took a necessary step by changing my website platform, but I did keep my name. I changed my logo. I’ve also been getting back into blogging. This content is helping me stay on track with what all I need to remember for rebranding.

  3. LaMorra Davis says:

    This is very helpful as I am in the process of rebranding/ relaunching my hair business. When I first launched my business, I wasn’t ready at all. It didn’t do too well and I didn’t take the time out I needed to really succeed. Now, I actually can settle down and really put some thought into what I need to do to have a successful hair business. I researched my market, branding, and my vendors. I made sure to look at all the hair companies I could to make sure I stand out.

    Thanks for this insight!

  4. Tara Majeed says:

    I love this post because I’ve been trying to do a lot of rebranding to keep my business fresh and new! This helps a lot!

  5. Courtney Allen says:

    Definitely a helpful blog. I have been considering rebranding and this just pushed me to do it. Standing out is the goal and I definitely want to do that with my brand.

  6. Ana’jah McKnight-Odoms says:

    I do agree and believe that this is a very smart marketing tool for the business. Rebranding your products will excite the customer and yourself. Having a fresh new look is a huge makeover. I will keep this in mind when I plan to rebrand my business.

  7. Ashley True says:

    I am so excited about branding and it is definitely an important piece of your business in general! The look, the name, everything. Just getting underway so this article definitely helps.

  8. Shamona forney says:

    This article is very helpful. Rebranding is great, I always like to work with my customer needs and bringing new things to the table. New hair products, new labels, even adding more than to the products. I love it.

  9. Sequoia says:

    I loved this article I had an entirely different outlook on branding. I love the fact that you broke down how we need to minimize to a particular category I have been on sites where I see people selling shoes, shirts and sports gear but the name of the company is 100% sneakers. So it’s definitely important to minimize that. Also, I have had people come to me with cards and they say don’t go to this site it’s either down or not working but send us an email. It’s highly important to not only update your cards but keep the content on them active. I love it you have clarified and showed me a lot I love your blogs!!!

  10. Nicky R says:

    I am not rebranding, however, I am trying to get my business off the ground. This has given me a variety of helpful information that I can use because I was having a lot of difficulties. I’m going to take what I have learned here and apply it to my business. Thank you

  11. Destiny L. says:

    This article was so helpful! I am currently in the process of starting up my own business. This guide helped me understand the purpose of creating a brand that is appealing and organized!

  12. Patricia Acquah Kyei says:

    This will help me a lot as I’m about to start my hair business
    Thank you

  13. dejanicolehairboutique says:

    I am glad I read this because I’m thinking things over for my business and this is good information to know.

    Thanks!

  14. Shakima Thomas says:

    This article was very informative. It made me look at my brand the way I look at other tops of the line brands. I have to admit I get so excited about something for my brand and without feedback, I’ll rush to put it out because “I” like it, but I should get feedback from others. Although it’s my brand I want to be able to look like a brand that my customers can trust. If the check for Nike had a zig-zag check, I wouldn’t buy it. The solgan “Just do it” is strong and positive; it may make some of Nike’s customers think they can do anything when wearing Nike. I will be rebranding soon. All the factors from this blog post I will take into consideration during that process.

  15. Marquisha General says:

    Although I hate to admit it, rebranding yourself is definitely needed at some point in your business. This is my second go in this business and my brand is a lot different than how I first started. I had to think about my audience and what my main goal was or statement I wanted to get across to them. I’m in the process of doing a complete makeover on my packaging and incorporating more deals to cater to my customers

  16. Marcy says:

    Thanks for this article…Valuable information for me a new business owner!❤️❤️

  17. Slaygoddess says:

    Re-branding is a must if you are not making any progress or any money and you’re steady putting money in then you need to rethink everything. I think I’m going to need to re-brand because I’m stuck! I’ve done everything I could think of and still nothing. So this article is a GREAT read for anybody who’s thinking about giving up or stuck.

  18. Niya middleton says:

    Thank you so much for these tips. I am currently in process of starting a business and these will open my eyes before I really get started and stop me from making any mistakes. Real eye opener!

  19. Teara Hicks says:

    I am very glad I found this post. It explains so much! I had to do this when I first started in January. I had to change my name because I added more product and the name didn’t fit anymore. Thanks!

  20. Joslin Ball says:

    I’ve been working on a few concepts that make will my hair brand stand out and this article really narrowed things down as far as which direction I should gravitate towards. I love the point about people transitioning to Frontals and Lace Fronts. Personally, I wear a unit from time to time while I’m getting used to my newly natural look, but I’ve noticed a lot of people are going for quick and easy, but they still want great quality. I may start marketing towards wigs, diy wig making, etc and see how things go!

  21. Paris Rudolph says:

    Rebranding is very important my opinion. Your brand is the face and voice of your business. It’s what consumers think of when they hear your company’s name. Your company and your brand identity should always be closely aligned, so if you discover the two are no longer a good fit, a change is definitely in order.

  22. Jada says:

    I am not at this point because I haven’t started yet but it is a VERY GOOD read!!

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