Marketing

Get Influential: How Referral Marketing Can Grow Your Business

Word of Mouth = Referrals

We’ve discussed various forms of marketing and, most importantly, how imperative it is that you implement the right kinds of marketing into your hair business.

And while all of them are great, nothing tops referral marketing. Referral marketing, best known as ‘word-of-mouth,’ is the major influence someone has on another person who decides to purchase from you. It can be based on influence or even opinion.

Why is this considered to be a powerful marketing tool? That’s what we’re here to share with you! These reasons that follow the power behind this tool will help give you better insight and understanding for you to incorporate it into your marketing practices for your business.

There are three simple reasons that are fundamental to referral marketing that we will be sharing along the various ways you can use it for your hair business.

The Power in Referral Marketing

Let’s take a peek at the three fundamental reasons for referral marketing! Knowing what these reasons are will help you properly utilize this marketing strategy to be most effective. It will also help to know just to help grow your expertise behind all the details of marketing.

Reason #1 Laser Focus Targeting

A lot of times we invest in different marketing strategies like Facebook ads and end up not seeing a profitable return.

Why though? It seems like you end up just wasting money! But this all has to do with proper targeting! Versus just winging it, hoping that your marketing tactics come into contact with the right audience, you can be more head-on with referral marketing.

How? By making sure those referrals are being more targeted to people who know who they’re referring to regardless if that’s their family, friends, or social media followers! There is much influence there.

Reason #2 Component of Trust

I would consider this reason to be more like number one as the top reason.

When trust is involved in a referral, there isn’t much need for convincing. As humans, if we don’t trust, it’s simple, we don’t follow or listen. But if we do trust, there’s a much bigger impact of influence. When trust is involved, there are fewer doubts and hardly any hesitation.

With referral marketing, it is coming from someone you know and has probably seen using the same product or service. People tend to trust those they know more than general advertisements or pitches, and this could be because of an established connection. Referrals come in many forms besides just people though.

Consider your favorite blogger and influencer, testimonials, and reviews, which we’ll dive more into later.

Reason #3 Limitless Reach

No longer are you limited in who you can reach in marketing when it comes to referral marketing. Now, you have social media working in your favor with the opportunity to reach thousands of people in seconds. And again, through social media, you still have that trust factor working simultaneously with others influence.

How to Use Referral Marketing for Your Hair Business

We have a few ways to help you implement referral marketing into your hair business. But it’s up to you to determine which strategy will be most effective. When you began to use these ways for referral marketing thoroughly, you will be able to see an impact on your sales and your customers!

Level Up in Customer Service

Embedded in every good effective referral is the experience of great customer service.

Exceptional customer service is imperative for the growth of your business regardless of the industry you’re in. Great customer service does many things from providing value behind your business and brand, retain most of your customers, and, the topic of the hour, creating loyal customers who have the power to influence through referrals.

There are various ways you can begin to level up in your customer service for your hair business. Take the time to evaluate each exchange of goods with every customer. If you have someone buying a few bundles, follow up with a customer experience survey. Or get more personal, versus something general and automatic, and shoot over an email. When going through this evaluation get into a customer’s perspective.

What would you, as a customer, expect in order to be an influence to others through referrals? What would make you want to share about this company?

The WOW Factor with Products

An effective and easy way to instantly wow your customers is packaging.

For instance, if you sell hair or any other product online for your hair business, the detail incorporated with the packaging can make the unboxing of it an experience. It would be an experience that your customer won’t forget.

Or if you’re a hair stylist, you can provide a small care kit for each of your clients after you’ve completed the requested service(s). This does so much for your brand and causing you to stand out from the competition and connecting you to your customer. It helps to structure your brand more and make how your business does things more tailored.

When thinking of new ways to give your customers the wow factor, make sure it’s so effective that they would want to share it with everyone on social media. This gives great visual for others to identify with who your company is. Make them say wow!

A Referral Program

It doesn’t hurt to give your customers a little push in the right direction for a referral.

Everyone loves receiving or winning a reward for simple work. And nothing is more simple than a referral. This is a where a referral program will come into play. Providing an incentive or reward for a referral can drive your customers to share your business with those they have influence with.

We’ve previously discussed the basics of loyalty programs and how tools like gift cards are a great way to implement them into your business. There are many different apps at your disposal that you can use to enroll your customers into your program. You may be wondering, “how can I get them to make the investment to actually enroll?” By offering them rewards they can’t refuse.

However, be realistic when it comes to what you can truly offer and budget. Most importantly, be creative and tailor it to how you run things behind your brand.

Influencer Collaborations

As we discuss the level of influence with referral marketing, it’s only right that we talk about how influencer collaborations is a great way to utilize this tactic.

Influencers within your spectrum of work are perfect for referring others to your brand. It’s all about focusing on the target market and working with influencers that have a following that models that. And now is the time to start working with micro-influencers.

It may seem the larger the following, the more influence is had. However, you’ll be surprised to learn that even a smaller following can produce major results with being referred because of the loyalty level and they’re easier to reach. This type of influencer has a stable, strong connection to their audience making them loyal.

It’s as easy as getting connected with a blogger or YouTuber for sponsored posting or product review.

Referrals through Reviews

Finally, there are reviews. Of course, reviews are the ultimate referral.

Here at Private Label Extensions, we’ve talked time and time again on ways to earn positive reviews. But do you truly understand their impact? It goes back to the trust factor. Other people trust what other people say! Sometimes they may trust them more than you.

At every opportunity you get, request that a customer leave a review.

Get Your Referral On!

You’ve heard how referral marketing can be extremely powerful for the growth and health of your business.

Now, it’s time to put it to the test and make it work. As an entrepreneur, you are never limited to the opportunities of growing your hair business. Be open to trying new things, like referral marketing, to see how well they can work for you! As always, we’re here to help.

Share a comment with us below to let us know some ways you may think referral marketing will work with your hair business!

17 thoughts on “Get Influential: How Referral Marketing Can Grow Your Business

  1. Latorya Sims says:

    Very interesting info on marketing I believe I will use a lot of these tips for my business everything was so detailed and easy to understand. Can’t wait for my business to become successful!!!!

  2. Mecca says:

    I currently have a hair growth oil I am just starting out. As far as marketing I have pictures of before and after use. If I used both social media and referral program/word of mouth I think that combo would be great. This goes hand in hand with another article I’ve read on here. Noting how affiliate marketing can really help boost your sells and also credibility showing that real people are using your products!

  3. Ashley Daniels says:

    I pride myself on excellent customer service because I know if you leave just one customer with a bad taste in their mouth it can somewhat ruin you, well at least I like to think so lol. Haven’t thought of a referral program, any app suggestions?

  4. Jermaya Davis says:

    I really enjoy reading all these techniques of marketing. Because marketing is my biggest fear I feel like I would waste a lot of money. But reading what you said I’m going to try these.

  5. Toni chew says:

    I like the idea of follow up with your customer and if your and hair stylist prepares a care kit. I think face to face marketing is better because of your customer and see the product touch it and give u a review on how they like it. And will they be ordering again?

  6. Stacy- Ann Francis says:

    I can personally attest to the laser focus targeting when it comes to Facebook ads. I have a spent a lot on Facebook ads, and I have never gotten a sale through that medium. I have asked various boss pages and hair groups for advice when it comes to creating the perfect Facebook ad, but have yet to really get an effective strategy on targeting the right audience. However, I love any challenge that will be rewarding to my business in the long run. Taking all the notes I can get from this blog for sure.

  7. Brittany BELL says:

    Customer Service has to be on point. That’s the number one thing I look forward too always being able to be taken care of with little to no wait! Products have to have some type of feedback period.

  8. Sherray Lin says:

    I can’t wait to implement this in my hair business. Customer service is my biggest pet peeve. In the future, I plan on adding some cute packaging for my hair. Thanks for sharing.

  9. Melissa Carter says:

    These were awesome tips that I needed!! Word of mouth has been a very effective marketing strategy that has brought success to my business, but I never like to limit myself. Every day I’m constantly thinking of ways to continue to grow my outreach and this definitely helped! I also like to be very personal with my customers and have personal interactions with them versus it just being my brand, it keeps them returning and helps with networking. I am going to implement all of these tips in my business and keep going no matter what!

  10. Cameasha Muhammad says:

    I am in the process of setting up a referral program for my business. I totally agree with the component of trust and have amazing customer service. I refer to places that I am not getting anything from just because I appreciate the amazing service and professionalism they offered. Is there a “best practices” when deciding what your referral options should be for your customers.

  11. Kenya says:

    Great information. Definitely working on finding a better target Market and doing quality collaboration in 2019.

  12. Valerie Page says:

    Wow…This is so detailed and I wholeheartedly agree! Word of mouth is very powerful than what any campaign can generate ( unless real customer reviews are apart of it ). The wow factor is important as well. Aesthetically pleasing packaging, content, and hairstyles will definitely increase brand awareness, trust, and customers. I’m learning more and more every day from PLE blogs!

  13. Shonte Perry says:

    Word of mouth is the most powerful form of Marketing. It can make or break your business. Creating a bond or trust with customers is a unique factor in getting them to tell a friend. We hear it all, “where did you get that”? And that’s all it takes to get you more and more exposure.

  14. Kaycee says:

    Wow! So many great tips!! I have been implementing the product factor in my business. If someone buys hair (any type) they also get an edge control brush and sample size of edge control. So far this and content has really up my followers and engagement. This has been the best practice for my business so far, but I would like to implement a referral program especially once I start cosmetology school next year and start building my clientele.

  15. Modeline Dupera says:

    This was super informative! Word of mouth is the best way to get your business out there. What better way than a popular influencer to get your business out there. Thanks, PLE.

  16. charlene Fair says:

    Reading this blog helps me to understand more how referral marketing will help me and my business and it does not have to be expensive. I can stay within my budget, also knowing that customer service plays a big part. In our daily job, we are always in the line of customer service.

  17. Rayvynne Rebelle says:

    This article has some good insight, I’m not the best at marketing and I have struggled with it.

    But referrals have always gotten more business! So it is definitely a good strategy to hone and get better at, especially to loyal clients.

    As PLE suggested gift cards can be a great addition to your referral program.

    Or even offering clients their own coupon code to use if they refer a certain number of people to your business and the referrals purchase products. This can be a great way to reward clients.

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