Marketing

Email Lists Need Work? Segment Your Email List For Better Results

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Email Lists For Better Business

If you’re a business owner, you should know what email lists are. When I started my first business, I didn’t realize the importance of email. I’ve grown up in a day and age where social media has taken over. Social media has been depicted as one of the ultimate ways to market your products. However, just because there are new, better ways to market products, that doesn’t mean that email is dead. In fact, email marketing only becomes easier as newer marketing methods become available. Why? Well, nobody like a lengthy email. Most people stop reading after a few lines. The more marketing tools you utilize, the shorter your emails can be. The more that you can condense your information, the more your audience will pay attention. All in all, email marketing is beneficial to any type of brand or business.

What Is Email Marketing?

To keep it simple, email marketing is the use of email to promote services, products or brand messages. As a company owner, to use email marketing you’ll send a direct email to a list of individuals that have signed up to receive information from you. It seems easy, but for it to be effective you’ll need to do it the right way. Many of us experience email marketing every day. You know all those spam emails you get? Well, that’s considered email marketing. The difference between spam emails and the ones that people actually open and engage with is simple. Content. When emails have exciting, informational and aesthetically pleasing content, people are more likely to open the email. When creating emails, keep this in mind. You don’t want to be considered spam!

Email Marketing For Your Hair Business

When using email marketing for your hair business, there are some segmenting tips you should follow. When creating your email lists, you should split them in a way that’s efficient for your business. Your email lists should give you the best results for your business. When breaking your lists, think on why you’re segmenting these email addresses together. What’s the benefit of sending emails to this list? You should also consider how you want to split your lists. Here are some different ways to split your email lists and get the best business possible.

Categorize According To Location

Do you have an event that you’re creating in a local area? Want to have a pop-up shop? Then categorizing your list by location might be an excellent option for you. Also, if you have a storefront alongside an online store, then you’ll want to create a list based on location. When people in your local area know what your business is up to, they’ll be more likely to show up at your store and make purchases!

For example, let’s say you have some in-store customers in the area that have purchased your new colored extensions. By specializing your email list, you can send follow up emails to those individuals. You can also send an email to those in the local area that haven’t had a chance to purchase yet.

According to Product Purchase

No matter what kind of business you own, there will always be customers that stick to purchasing the same kind of product. When you see trends, it’s important to take note of them. What kind of products are your customers buying and how often? Once you get a hold of these details, you should create an email list based on that.

For example, if you sell hair, you’ll probably have some loyal customers that purchase every 3 to 6 months. You should curate a list based on those people that make those purchases and send out follow-up emails every 3 to 6 months. The more you put effort into checking on your customers, the more loyal your customers become.

What About Your Engagement?

When you use the right email marketing software, such as the reliable MailChimp software, you’ll be able to see some essential statistics. When it comes to separating your list by engagement statistics, you’ll want to have about two lists.

Inactive Subscribers:

Inactive subscribers are those people that aren’t actively engaging with your material.

Do you have people who don’t even open your emails? Well, those people are considered inactive subscribers. You can send follow-up emails to those subscribers. Make them an offer to come back or ask them what they need to become active again.

For example, if you own a hair company, you can offer a free bundle upon their return to your subscription.

Active Subscribers:

Some analytics will let you know who is most active when it comes to your mailing list.

The most active subscribers definitely deserve an appreciation email every once in a while. Send them a free gift, such as some percentage off, or a gift card. They’ll really appreciate it and it will encourage to continue following your brand.

The CAN-SPAM Act

Before we wrap this up, we have to discuss one more thing. The CAN-SPAM Act. This act is dedicated to protecting customers from receiving spam or unwanted information. This act was created in 2003 and it stands for Controlling the Assault of Non-Solicited Pornography and Marketing Act. Now, I’m sure you’re wondering what this has to do with your business, but this act is something all consistent email senders must abide by. It regulates email practices and helps protect consumers from issues regarding spam, and personal information. This act also entails that you must provide an easy way to unsubscribe from your emails, no matter how much it may hurt your business. Make sure you read up on this as you create your mailing lists.

All in All

Email marketing is essential for any business in any field. Read through these tips and find out how you can increase sales for your business. Are you a business owner? Do you have any email marketing tips for new business owners? Have you used any of these segmenting ideas? Let us know by commenting below! We’d love to hear from you!

About Simi Muhumuza

Simi is an undergraduate student at GSU. She is studying psychology, and is an avid black mental health advocate. She is also a poet, and is working on a book that will be released next year. She DJ’s on her spare time, and can be reached on all social outlets as @simimoonlight.

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