why you should start blogging for your hair brand

Why You Should Start Blogging for Your Hair Brand

5 Reasons to Increase Profit and Engagement

Stop what you’re doing and take a moment to search a few of your favorite brands online.

These companies can be related to fashion, food, home improvement, and even hair. Do they have anything in common? I guarantee that you’ll most likely notice that most of them, if not all, have a section for a blog on their site. You may also find you’re already familiar with a few of their blogs because of your connection to those brands.

As the art of blogging continues to grow, more companies are picking up on the benefits of this tool. It is more than just pages of written content – it’s the ultimate boost for your brand’s platform.

The Basics of Blogging for Your Hair Brand

The key to blogging is to remember that your readers want to get a glimpse of your brand’s expertise on specific topics from a conversational perspective.

Blogging differs from most types of writing because it’s incredibly personable and you can pretend you are talking to a group of friends about the topic at hand.

So many people prefer receiving their information from blogs rather than informative articles because they’re easier to digest and usually quicker to read.

Closeup of a female hands busy typing on a laptop

Why Is It Beneficial to Have a Blog for a Hair Brand?

If you want to take your hair brand to the next level while engaging every person that finds your business online, blogging is the way to go. Let’s explore the top five reasons that you should add a blog to your site.

1. You can drive more traffic to your website.

Having a blog is an excellent technique for increasing the flow of traffic to your brand’s site.

With the right SEO practices, your posts will show up in a Google search. People will come to your site for the information that they searched for and will click around to check it out even further. Just like that, you have new potential customers!

2. You will have the opportunity to interact with your audience.

An essential element of building a successful brand is to remain very personable to the outside world.

You want people to know that they can not only purchase great products and services from your company, but they can also build a genuine bond with you as well as any staff that you may have. Allow people to post comments on your blog posts and be sure to respond to as many as you can.

You can even start a discussion by asking a question related to the topic within a blog post. See the end of this post for example!

3. You’ll build the trust of your clients by sharing your expertise.

Would you prefer to purchase products from a company that displays no knowledge about their industry or a company that distributes helpful information through written content?

I’m sure you would choose the latter. Having a space to talk in-depth about the field that you’re in will give your hair brand leverage over companies that do not have a blog. Potential and cus want to feel as if you’re an expert at what you do.

So, having a blog allows you to shed light on topics centered around the world of hair.

4. You can use your blog to shine a light on your products and services.

I am a huge fan of a little shameless plug now and then.

If you write a post on the different textures of hair extensions, why not include hyperlinks for your products? It’s your platform, so use it to your advantage to bring in new sales. Find creative ways to insert your links into your posts in a way that does not take away from the flow of the content.

The Private Label Extensions blog has excellent examples of how to use hyperlinks effectively.

5. You can increase your social media presence.

With a blog, you’re creating shareable content that you can post on Twitter, Facebook, Pinterest, and other social sites.

Sharing these on social media is an excellent way to become more visible to a wide range of potential customers. It’s also a unique strategy for engaging your audience because people love to share interesting content on their pages!

home office

Tips for Maintaining and Growing Your Blog

Did you think I would leave you hanging after telling you to start a blog? No! I have some great tips that will help you keep your blog going and growing after you launch.

  • Come up with a regular posting schedule. You do not want to bombard yourself with the hassle of creating a lot of posts per week, so maybe start with a blog post a week or two a month.
  • Create a monthly content calendar. Never worry about not having ideas for your upcoming posts by planning your topics ahead of time.
  • Use original photography or stock photos from a trusted source. Taking pictures from just anywhere on the internet is a DON’T!
  • Take advantage of other types of visuals. Using content such as video, gifs and other cool visuals are a great way to keep your reader interested. For videos, use only material that you have permission to use or try developing your video content. That’s always a fun route to choose!
  • Make sure your content is not only relevant but also authentic. In other words, let your brand shine through your blog. Don’t try to copy what others are doing – your audience will appreciate what YOU have to offer.
  • Hire a blogging team. If you’re looking to post quite often and have the resources to develop a group of freelance writers to maintain your blog for you on a regular basis, go for it! How do you think I got here? (Go PLE team!)
work hair

Start a Blog and Watch Your Hair Brand Grow!

Now that you have an idea of how blogging can benefit your business, create a plan of action to launch yours soon.

You’ll discover new ways to use your blog effectively while securing more customers. Your words can turn into more profit and engagement with some great blog content!

Let’s chat – what do you love the most about a company blog (interacting with the brand, obtaining information, etc.)?

About Michaela Carter

Michaela Carter is an Atlanta-based blogger for www.adashofmichaela.com, an inspirational-lifestyle blog. She is a recent college graduate from Georgia State University where she received her Bachelor's Degree in Journalism and her Master's degree in Marketing. Michaela also works as a Communications Specialist for a State of Georgia agency, specializing in social media management and content writing.

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6 thoughts on “Why You Should Start Blogging for Your Hair Brand

  1. Mecca says:

    I love the idea of blogging, but will I be good at it? Do I blog as myself do I create a name for myself? I’m a little scared, I don’t know exactly where to begin for what I should really blog about? My hair growth journey would probably be a great start!

  2. Shonte Perry says:

    Well, I can tell you why I started blogging because Mikey told me too.LOL. No, seriously the first blog post that I did and one of my customers read it – she messaged me and told me that she is glad I have a blog on my site because it reassured her that she could trust me. I received the same feedback from a fellow entrepreneur as well. It lets them know that you take pride in your business and that you know what you are talking about. Many consumers do like to read about things they can relate to. It also helps to bring exposure to your business. Say the customer has a friend that is confused or has a question about something I have discussed in my blog – guess what the customer will reference your blog to their friend and BOOM! – Not 1 but 2 potential customers and it just keeps on going! We all know word of mouth travels fast especially with social media platforms. My goal is 1 blog a week!

  3. Ashantee says:

    I love these ideas! I plan to start a blog for my hair company. When I first started my business I did not think that I would even need a blog but the post is right when it says it helps you interact and connect with your audience. What I love most about a good blog is obtaining USEFUL information.

  4. bundleherup says:

    I want to engage with my customers and potentials. I pride myself with being very communicative and want my customers to know that my first priority is providing excellent customer service. I haven’t created a blog section on my site yet, but that is something that I’m working on now. I appreciate this section of PLE’s blog.

  5. Nathalie W. says:

    I am actually strongly considering a blog because all these articles are so full of information I really just keep wanting more and more. And to be completely honest if I can get my clients & viewers the way PLE has me right now. I know I will be fine. Loving the little checklist/Gameplan starter that is at the end of the article because it helps me know where to start.

  6. Sherray Lin says:

    What I like most about a blog is when it’s informative. When it’s telling me something new or something new about their brand. I did my first blog post today and posted it to my website. I’m very excited and I look forward to blogging at least once a week.

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