Atlanta's Source For Cosmetics: Private Label

Since its inception in 2014, Private Label has become known for providing beauty hair and beauty products in Atlanta, Georgia.

We are not just the spot for high-quality hair extensions and wigs, Private Label has carved a niche as a new destination for cosmetics enthusiasts seeking quality, variety, and affordability. Our shelves are stocked with everything from the basics to the latest trends in makeup, ensuring that we cater to the diverse needs of our clientele.

Whether you're a makeup lover or a professional looking to enhance your kit, Private Label is your one-stop shop for beauty.

Lip Gloss: Shine and Hydration Combined

In the world of cosmetics, a good lip gloss is indispensable.

At Private Label, we offer an extensive selection of lip glosses that promise a glossy finish and hydration for your lips. Our collection features a range of colors and finishes, from subtle shimmers to bold hues, each designed to complement your look, whether for day-to-day wear or a special night out.

Our lip glosses are formulated with nourishing ingredients, ensuring your lips stay moisturized and plump.

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Matte Lip Stain: Lasting Color Without the Weight

Our matte lip stains are the perfect choice for those who prefer a lasting color payoff without the heaviness of traditional lipsticks.

These lightweight formulas glide effortlessly onto your lips, delivering intense color that lasts through meals, drinks, and more.

Available in various shades, our matte lip stains are designed to suit every skin tone and occasion, ensuring that your lips make a statement without saying a word.

Matte Liquid Lipstick: Bold and Beautiful

Embrace the boldness of matte with our range of matte liquid lipsticks.

These lip products are known for their rich pigmentation and long-lasting formula; our matte liquid lipsticks are a favorite among makeup lovers and professionals. The velvety finish looks stunning and feels comfortable on the lips, making it a must-have in your makeup collection.

Whether you're after a classic red, a subtle nude, or a daring black, Private Label has a matte liquid lipstick to meet your needs.

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Lip Balm: The Foundation of Lip Care

A good lip balm is at the core of any lip care routine, and we take this essential seriously at Private Label.

Our lip balms are crafted to provide deep hydration, repairing and protecting your lips against the harsh elements.

With various formulations, from tinted to scent-free, our lip balms ensure that your lips are always soft, smooth, and ready for any lip color application.

Yes, we only offer one lip balm but it's a damn good one!

Lip Pencil: Precision and Perfection

A lip pencil is a versatile tool for achieving the perfect lip look.

Our collection at Private Label includes lip pencils in a spectrum of colors designed to outline, define, and enhance your lips. Whether used to prevent lipstick from feathering or to fill in for a matte finish, our lip pencils are creamy, easy to apply, and long-wearing.

Pair them with our lipsticks or glosses for a polished, impeccable finish.

Eye Primer: The Key to Long-Lasting Eyeshadow

Eye primer is a game-changer for anyone who loves a vibrant, crease-free eyeshadow look that lasts all day.

Private Label's eye primer selection is formulated to enhance the color payoff of eyeshadows while ensuring they stay put, preventing any unwanted smudging or creasing.

Perfect for the humid Atlanta weather or long events, our eye primer is the secret weapon behind every stunning eye makeup look, creating a smooth canvas for application and boosting the longevity of your eyeshadow.

Eyeshadow Palettes: A Spectrum of Colors

Dive into a world of color with our extensive range of eyeshadow palettes.

From everyday neutrals to bold, vibrant shades, Private Label offers palettes that cater to every mood, occasion, and skin tone. Our eyeshadows boast high pigmentation and bendability, allowing you to create endless looks easily.

Whether you're crafting a subtle daytime look or going for full glam, our eyeshadow palettes are your palette for creativity.

eyeshadow palette

Liquid Shimmer: Glow with Every Move

Our liquid shimmer products offer the perfect solution for those who love to glow.

Designed to highlight and enhance your natural beauty, these liquid shimmers can be used on the eyes, cheeks, and body for a radiant glow.

The lightweight formula provides a luminous sheen that catches the light with every move, perfect for adding sparkle to your look.

Brow Essentials: Framing Your Face

No makeup look is complete without well-defined brows.

Private Label's brow essentials range from pencils and powders to gels, providing everything you need to fill, shape, and set your eyebrows. Our products are designed to create natural-looking brows that frame your face and enhance your features.

Whether you prefer a bold, dramatic brow or a more subtle look, our brow essentials have got you covered.

Lipstick: Classic Beauty Staple

Lipstick remains a classic staple in any makeup collection, and Private Label offers a wide variety of shades and finishes to choose from.

Our lipsticks deliver rich color payoff with just one swipe and are available in matte, satin, and glossy finishes.

Formulated with moisturizing ingredients, they ensure your lips stay hydrated and comfortable, making them perfect for everyday wear or special occasions.

Matte Lipstick: Sophistication in Every Swipe

For a sophisticated, velvety finish, look no further than our collection of matte lipsticks.

Thanks to their hydrating formulas, these lipsticks offer intense color without drying out the lips. The matte finish provides a modern, elegant look that's perfect for any event, from a day at the office to a night out in Atlanta.

With a range of shades to suit every skin tone, our matte lipsticks are a must-have for those seeking a bold, statement lip.

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Come See us for Cosmetics!

Private Label has established itself as Atlanta's premier destination for cosmetics, offering an unparalleled selection of high-quality products at affordable prices.

From lip glosses and matte lip stains to eyeshadow palettes and brow essentials, we have everything you need to elevate your beauty game. Visit our Atlanta location at 1260 Memorial DR SE, Atlanta, Georgia 30312, and discover the vast array of cosmetics designed to enhance your natural beauty.

Our commitment to quality, affordability, and exceptional customer service ensures a shopping experience like no other. At Private Label, your beauty journey is our priority, and we're here to provide you with all the essentials to make it a fabulous one.

Step into Private Label and step out in style.

Atlanta Cosmetics Store Location

1260 Memorial Drive SE
Atlanta, Georgia 30316

Atlanta Hours

Monday - Friday: 10 AM - 6 PM
Saturday: 10 AM - 4 PM

Atlanta Contact

(404) 451-1330