Kerry Washington & Neutrogena's to Increase Diversity
I'm excited to share with you Kerry Washington's most recent collaboration with Neutrogena and how I see her defining beauty for women of color.
I don’t want to pigeonhole her into only being a positive example for just brown women, because she is a shining example for all women. However, women of color continue to fight to shatter negative social stereotypes and struggle to get the same respect and opportunities.
Kerry is a brand ambassador for Neutrogena and is in her second collaboration with them. She has been working with them since 2013, and it’s obvious this partnership is a great one for both parties. In her role, she provides creative input on marketing campaigns and products. In this article, I am going to discuss the success of Kerry’s Neutrogena collaborations and her bomb beauty tips.
You know what you have to do. Press play on your Chante Moore playlist and let's vibe together!
Kerry Serves as a Brand Ambassador
Kerry is one of the most stylish women in the industry, and it only makes sense for her to be a brand ambassador for the company.
Her reason for deciding to work with the company is because it is one of the few that showcases a woman’s beauty. She assists the company in expanding its product line to attract a diverse demographic. The bonus is she also has the opportunity to create makeup lines with the company.
Her input is key to them increasing their shade offerings in the foundations.
Kerry’s First Makeup Collaboration
Kerry launches her first makeup collaboration in April 2018. This makeup line has two palettes available exclusively through Ulta.com.
Her Essential Eye and Cheek palettes are filled with neutral shades to enhance a woman’s natural beauty. The “Grateful” bronzer, “Elegant” highlighter, and “Captivating” blush are to be worn together for a healthy skin glow. This palette is excellent for the Spring.
The eye palette has five shades to help you go from day to night. All of the eyeshadows have a built-in primer to ensure it’s smudge-proof and long-lasting. The shadows range in color from champagne to chocolate.
Kerry’s Second Makeup Collection Launch
Kerry is launching her second makeup collection “Force of Nature” exclusively at Ulta. The desire with this line’s color concept is to add a little bit more drama. The collection has more deep earth tone colors. This collection has five shades for the eyes and lips.
Kerry’s Beauty Routine and Tips
She keeps her routine very simple which I think is one of the reasons her skin continues to look radiant. Let me share with you her routine and what products you can use from the Neutrogena product line to create a beauty routine just like hers.
You can follow her routine below:
Wash your face with the Neutrogena Hydro Boost Hydrating Cleansing Gel
The facial cleanser is a lightweight product that removes makeup and other impurities. It includes hyaluronic acid.
Exfoliate your skin by using the Hydro-Boost Exfoliating Cleanser.
You can use it as your cleanser since it removes dirt and oil while exfoliating th3 skin.
Moisturize your skin with Neutrogena’s Visibly Even Skin Tone Correcting Facial Moisturizer or Hydro Boost Gel Cream
The Hydro-Boost Cream plumps skin with intense hydration and releases it as your skin needs it. There is no alcohol in the product.
Apply Neutrogena’s Healthy Volume Mascara
The Healthy Volume Mascara is made up of olive oil that penetrates and plumps up every lash.
Apply your Healthy Skin 3-in-1 Concealer
This concealer is great for reducing dark circles, puffiness, and fine lines. It also contains SPF 20.
Put on a sheer lip color
Neutrogena’s Hydro Boost Hydrating Lip Shine is great for an all-day shine for your lips.
- Drink a lot of water. The recommended amount you should drink is 64 ounces per day.
- Take your makeup off nightly with Neutrogena's Makeup Removing Cleansing Wipes
Kerry & Red Light Therapy to Combat Bacteria
One of the unique tips Kerry has for keeping her skin glowing and looking flawless is the use of red lights.
I had to look this up because I have never heard of it before. Although there are differing opinions on this process, I want to share it with you. If you are wondering if this process is an expensive one, you may be surprised to find out it is an at-home treatment.
What is Red Light Therapy
Red light therapy is an invention which has been around, in one form or another for decades.
Niels Ryberg Finsen won the Nobel Prize for his use of ultraviolet light to treat lupus. Over the years, the terms have changed as well as advancements in the treatment of arthritis, carpal tunnel, and fibromyalgia.
Red light therapy (low-level laser therapy) uses low levels of LEDs to promote good cell functions. The wavelengths improve the way the parts within the cell use nutrients to create energy molecules. This, in turn, improves cellular respiration.
The at home kits are excellent for the face. The face mask is a hand-held device you can hold on your face.
Pay attention to the amount of energy emitted from the device you have because different wavelengths affect the skin in different ways.
How does Red Light Therapy improve your SkinRed light therapy improves the skin because of the following:
- Responses from the cells during the treatment. The light penetrates beyond the skin and improves blood flow. The light causes the blood vessels to widen which improves blood flow.
- Decreases inflammation because of the improved process of getting rid of waste. This improvement can prevent fluids from building up.
- Improves elasticity of collagen fibers because the therapy stimulates the production of collagen and elastin. It also increases the growth of capillaries which primary function is to get the blood flowing to tissues. All of the oxygen-rich blood helps to plump and smooth skin. This is what women should use if they are looking to combat wrinkles and aging.
Is Red Light Therapy Safe?
The therapy is not known to cause cancer nor mutation of any cells in the body. Unlike ultraviolet radiation, these red lights are safer.
There are minimal side effects to the treatment and are as follows:
- Nausea or dizziness can be attributed to overuse
- Mild burns are caused by overuse
- Eye strain and headache is caused by glaring at the light (wear eye protection).
- Skin sensitivity after treatment. Make sure you use sunscreen if you are going outdoors.
Creating Diversity in Products and Consumers
Kerry Washington's position within the Neutrogena company allows her to speak for many women who usually do not have representation within the beauty industry.
Her creative input on products and marketing campaigns shows her commitment to women on a global scale. It's nice to see a celebrity responsibly utilize her platform. It is apparent Neutrogrena values her because of her makeup collaborations with them.
I know this is a partnership that is going to last for a long time to come. It's a great way to build a legacy. Have you tried her new product line?Share with us what you think by leaving a comment!