Facebook is the most significant social media network in the world. Facebook has over 1.23 billion active users, with 62% logging on every single day. Can you imagine how many Facebook users wear hair extensions? What if I told you Facebook has the power to put your hair extension business in front of your clients?
Why Facebook?Facebook is the perfect platform to market to potential customers for a few reasons: Everyone Uses Facebook • Nearly everyone at least has access to a Facebook account, and 62% of users log in every day. According to the New York Times, users spend an average of 50 minutes a day on Facebook. Facebook Ads Are Cheap • Purchasing an ad on TV or a billboard can be expensive, but you can run a Facebook ad for as little as $5 a day. Specific Targeting • Facebook allows you to zero in on your particular audience. You can target people based on location, demographic, and interest.
How Can You Market On FacebookFacebook has three mediums in which you can use to market your hair extension business. These mediums are ads, pages, and groups. Lets go deeper into each.
PagesA Facebook Page is free and easy to set up. A Facebook page is a great way to connect with your customers and fans without using your personal page. Having a business Facebook page means no accepting tons of friend request, and your fans won't jam your inbox full of questions. Users can like your page without a mutual friendship or approval. Users can also choose to follow your page to get your posts delivered to their feed. On your business Facebook page, you can post photos, videos, and go live just like you can on your personal page. You can also add additional information like your business address, your website, when you open and close, and reviews.
GroupsWith Facebook, you can either create your own group or join an established group. Facebook groups are a great way to bring people with a common interest in one place to market to them all at one time. Do not spam groups with promotional posts about your business. Members of the groups are real people who desire genuine relationships, so you need to engage with the community.
AdsYou can use Facebook ads to increase brand awareness or promote your next sale. Facebook Ads are a unique targeting platform because you can target specific geographic areas, ages, education levels, and even types of devices used for browsing.
Using Pages To MarketSetting up a business Facebook page is easy. Visit www.facebook.com, sign in and click Pages on the left side. Select Create Page and select a page type. If you are an e-commerce hair extensions business, you should use “Brand or Product” page type. If you have a brick-and-mortar storefront, choose “Local Business or Place.” I recommend choosing Health/Beauty as a category. Once you’re in, start building your page! In the about section, write a well-written description of your business. The about page is an excellent place to let people know who you are, what you’re about, and even post your mission statement. Be sure to keep the about section short, friendly and informal. Make sure you fill your page out nicely before sharing the page with others. Make your page look complete by adding a profile picture with your logo, creating a banner, posting some photos, etc. Once you feel like your page looks complete, start inviting your friends to like your page. You can utilize your Facebook page to educate your audience about your product or service, and let them know about upcoming sales. I recommend engaging with your audience with live videos, pictures, and educational posts that will build their trust. Don’t just create a page and bombard people with hard sales as this will turn people off.
Always keep your Facebook page 80% education/engagement and 20% promotional sales.
Dos and Don’ts of Facebook PagesDO engage your audience with polls, contests, questions, etc. DON’T spam your audience by tagging them in all of your post or private messaging them about every post you make. DO educate your audience about the quality of your hair extensions and how you can care for them, style them, etc DON’T post promo ads every day on your page without going into detail about your product.
Using Groups To MarketUsing groups is my favorite way to market because it is free, and is a great way to get feedback and page likes. Search for groups that focus on hair, hair extensions, wigs, weaves, beauty, etc. Join these groups and engage with the members so that they recognize you. Then go live on your business page showcasing your hair and share it with the groups you have joined. Be sure to read the groups rules about live videos before sharing yours. Show your audience how easy it is to wash, style, or even color the extensions. You can also make an educational video showing your audience how to make wigs or how to do a sew-in. The group members will ask questions about the hair and where it’s from, so be prepared to answer questions while on live. This method is guaranteed to get you more page likes and increase brand awareness.
How to Market with AdsWith education and practice, Facebook ads can be the most powerful way to market your hair extensions business. Facebook ads are more powerful than a traditional advertisement because they gather so much demographic information about its users. Ads run on a per-impression or per-click basis. You can set daily budget limits, so you are in control of how much you spend. If you have a storefront, be sure to set your ad up by location. It doesn’t make sense to set an ad to run in the entire United States if your location is in Tampa, Florida. You can set the ad to display to people within 10 miles of your business instead. If you have an e-commerce hair extension business, feel free to set an ad to display wherever your target audience is, and most importantly, where you can ship. You can even steal your competitor’s customers by adding the name(s) of your competitor(s) in the interests tab. Mastering Facebook ads can be difficult and time-consuming. Don’t get discouraged if your first ad flops. For your first few ads, I suggest keeping your budget to a minimum of $5 a day. Educate yourself on Facebook Ads to ensure you have some direction. This video is super detailed and is sure to get you running a near-perfect first ad.
You Should Try It Too!Remember that entrepreneurship is a journey! Don’t rush the process, take your time when testing out these methods to ensure excellent quality work. Your audience will appreciate it! What has been your experience with Facebook marketing? Do you have any tips or lessons you can share? Let us know in the comments below! While you're at it join our amazing Facebook group "Hair Business Blueprint", where we dish out all the tea on starting your own hair business!
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