Facebook is the most significant social media network in the world. Facebook has over 1.23 billion active users, with 62% logging on every single day. Can you imagine how many Facebook users wear hair extensions? What if I told you Facebook has the power to put your hair extension business in front of your clients?
Why Facebook?Facebook is the perfect platform to market to potential customers for a few reasons: Everyone Uses Facebook • Nearly everyone at least has access to a Facebook account, and 62% of users log in every day. According to the New York Times, users spend an average of 50 minutes a day on Facebook. Facebook Ads Are Cheap • Purchasing an ad on TV or a billboard can be expensive, but you can run a Facebook ad for as little as $5 a day. Specific Targeting • Facebook allows you to zero in on your particular audience. You can target people based on location, demographic, and interest.
How Can You Market On FacebookFacebook has three mediums in which you can use to market your hair extension business. These mediums are ads, pages, and groups. Lets go deeper into each.
PagesA Facebook Page is free and easy to set up. A Facebook page is a great way to connect with your customers and fans without using your personal page. Having a business Facebook page means no accepting tons of friend request, and your fans won't jam your inbox full of questions. Users can like your page without a mutual friendship or approval. Users can also choose to follow your page to get your posts delivered to their feed. On your business Facebook page, you can post photos, videos, and go live just like you can on your personal page. You can also add additional information like your business address, your website, when you open and close, and reviews.
GroupsWith Facebook, you can either create your own group or join an established group. Facebook groups are a great way to bring people with a common interest in one place to market to them all at one time. Do not spam groups with promotional posts about your business. Members of the groups are real people who desire genuine relationships, so you need to engage with the community.
AdsYou can use Facebook ads to increase brand awareness or promote your next sale. Facebook Ads are a unique targeting platform because you can target specific geographic areas, ages, education levels, and even types of devices used for browsing.
Using Pages To MarketSetting up a business Facebook page is easy. Visit www.facebook.com, sign in and click Pages on the left side. Select Create Page and select a page type. If you are an e-commerce hair extensions business, you should use “Brand or Product” page type. If you have a brick-and-mortar storefront, choose “Local Business or Place.” I recommend choosing Health/Beauty as a category. Once you’re in, start building your page! In the about section, write a well-written description of your business. The about page is an excellent place to let people know who you are, what you’re about, and even post your mission statement. Be sure to keep the about section short, friendly and informal. Make sure you fill your page out nicely before sharing the page with others. Make your page look complete by adding a profile picture with your logo, creating a banner, posting some photos, etc. Once you feel like your page looks complete, start inviting your friends to like your page. You can utilize your Facebook page to educate your audience about your product or service, and let them know about upcoming sales. I recommend engaging with your audience with live videos, pictures, and educational posts that will build their trust. Don’t just create a page and bombard people with hard sales as this will turn people off.
Always keep your Facebook page 80% education/engagement and 20% promotional sales.