Content Marketing is Amazing! Here's Why!

Content Marketing is Amazing! Here's Why!
Many people think that content marketing and social media marketing are the same but they're not. Social media marketing deals with the platforms you use, but content marketing deals with the content you publish. The two are used to assist one another, but they are not the same. Continue reading

Creative Marketing Strategies for Your Hair Brand

Creative Marketing Strategies for Your Hair Brand
Marketing is so important when it comes to business; it can make or break a company and be the difference between endless sales and a drought of customers. For those of us in the hair, business marketing is just as important as it is in any other industry. Marketing is the way a business or brand gets itself out there in and into the consciousness of people. Great marketing can lead to increased sales for your business, and we all know more sales means more money, who doesn’t want that? Continue reading

Everything to Do Before Launching Your Hair Brand Website

Everything to Do Before Launching Your Hair Brand Website
Launching a website takes more than just buying a domain, creating a few web pages and then posting the site on your social media pages. We live in a world where new companies are popping up left and right, so I know you’re ready to get in on the action. However, you don’t want to be like any other hair brand. You want to come out as THE hair brand to check out. Having a plan of execution is critical to the process, so let’s jump into this checklist! Continue reading

Why You Should Develop A Brand Model for Your Hair Business

Why You Should Develop A Brand Model for Your Hair Business
As a new hair extension company, I know you are overwhelmed. Whether it’s because you are confused about where to start, you seem to have tons of things to do and limited resources. Or you feel as if your competition has it all together and you don’t I can relate to the feeling. If you are seeking a way to get your company up and running successfully this article is going to be your blueprint. Continue reading

14 Personal Branding Tips for Hair Biz Entrepreneurs

14 Personal Branding Tips for Hair Biz Entrepreneurs
It is social media that has everyone thinking that the only thing you need to do to build a personal brand: use Instagram to post pretty pictures on a regular basis. Unfortunately, it is not that easy. To create a personal brand, you have to commit to defining who you are in your industry. Be it through your business practices, your social media presence, or your works in your community every tool that you are using to build your brand has to create the same impact. Continue reading

5 Reasons Why You Need to Rebrand Your Hair Business

5 Reasons Why You Need to Rebrand Your Hair Business
Rebrand. Some may look at the word like it is an insult, a curse, and a giant headache! You are not entirely wrong. I can understand why you look at the idea of rebranding your brainchild as insane especially if have an emotional attachment to the face of your company. Afterall, that is what your “brand” is, it is the face of your hair company. And when you first started with your business you agonized over picking the perfect logo, color palette, and custom packaging, so the idea of changing all of that seems daunting. However, all brands including the giant ones, go through practices to rebrand. Continue reading