Let's Get PoppinIt seems like no matter where you go pop-up shops seem to be popping up everywhere. Whether it is for clothes, perfumes, accessories, or hairstylists, these mini shops have become revolutionary. They are easy to set up, can boost sales in a short amount of time, and very flexible when it comes to leasing terms. Whether you are a small or big company, this is one trend that you want to embrace. Pop-up salons for stylists can be excellent for seasonal sales or whenever you want to spread the buzz about your business. But if you are a first-timer in the field, you may be a little apprehensive that things won't go off as smoothly as you would like. Well, we have come up with an impressive list of everything you will need to know to have a successful pop-up shop as a new stylist in the game. Sit back, relax, and pull out your pencil and notepad, because these tips I'm dropping you'll want to save for a later date.
What is a Pop-Up Shop?So, let's address the central question what exactly is a pop-up shop? Well, this term means a temporary event offering goods or services that are usually here today and gone tomorrow. This local gathering is generally in a physical location that is supposed to leave a long-lasting impression on potential and future customers. These shops are great for business owners or young entrepreneurs who want to build a relationship with anyone interested in their brand in a face to face manner and build a strong and healthy bond. You may be reading this and think that it is pointless but trust me there are plenty of great things that come out of hosting a successful pop-up shop!
Why Should You Have Pop-Up Shop?So, there are endless benefits that I feel are necessary to tell so you can get excited about running your pop-up shop very soon.
Customers Will Be Urgent to BuyWhat makes something a pop-up shop is the limited amount of time that this store would be open. This means customers will feel the drive to purchase your products or services quickly before your gone in a few days' time. The simple idea that you are not going to be around for a while is a massive incentive for consumers to come quickly. They will think your services are exclusive or your sale will not come about like this again, this puts your brand in the perfect position to make some money and create a big buzz.
Generate New Customers or ClienteleTrying to get your brand across to your friends is easy but trying to reach the whole city or state you live in can be a little tricky. Pop-up shops give you the advantage to achieve a mass amount of people in a small amount of time. These stores can also give you the opportunity to see how your services or products will sell while still getting feedback on things you may need to improve. Think of it as a demo; you get to give your customers a small glance of the brand that you love how great it works. You also had the opportunity to demonstrate what you do for people all around to see. Trust me; nowadays everyone believes their eyes so watching put your product at work or give out samples will convince everyone that your brand is worth taking a second look.
Receive A New Revenue StreamLastly having a Pop-up shop is a great way to test the waters out on how it would be to have an actual retail location. This temporary store is a low-cost way of generating an additional revenue stream. You'll pay a fraction of what a physical place is worth, and if it turns out to be a success, you can do extensive research in what it will take to keep this store up in the future. And for my online businesses you get the chance to come from behind the computer screen and see the differences in profit that you make with your pop-up shop.
How to Have A Successful Pop-Up Shop as a New StylistNow this pop-up shop information is for my new stylists out there. But don't worry, some of these same tips will apply to many other business owners, so I suggest you read on for helpful advice as I'm sure it will pertain to most of you. So, no matter what size your hair company or salon maybe you want to keep these goals in mind, and they are customer engagement, generation of revenue, and of course brand awareness. Before you even think about having a pop-up shop its best to know your primary reason for doing so in the first place.
Pick the Right LocationPicking the right location is essential for having a successful pop-up shop. That's why it is great to have a good idea of your customer profile or where most of your clients are coming from; this helps you find a common location that majority of your followers will most likely visit. There is a considerable benefit in being able to pick a particular street, retail store, mall kiosk that will match the personality of your brand and the people who will support your styling capabilities. Selecting a wrong location can result in little to no customers, this will also cause a low awareness of your styling business.
Budget, Budget, BudgetNot having the proper budget will put you in the hole when trying to create a successful pop-up shop. If you know how much the price of rent will be for retail space or location, this will make it easier to determine what you can afford. If you find a sweet spot that is affordable or lower in the price range, you're in luck! Now you can spend money on interior decorations business cards and market your styling in any way possible. If you think managing a pop-up shop is only about rent, then you will be in for a rude awakening. Here is a list of things that you need to take into consideration when it comes down to budgeting for your pop-up shop.
- Promoting & Marketing
- Credit card fees
- And Rent of course