Let’s Get Poppin
It seems like no matter where you go pop-up shops seem to be popping up everywhere.
Whether it is for clothes, perfumes, accessories, or hairstylists, these mini shops have become revolutionary. They are easy to set up, can boost sales in a short amount of time, and very flexible when it comes to leasing terms.
Whether you are a small or big company, this is one trend that you want to embrace.
Pop-up salons for stylists can be excellent for seasonal sales or whenever you want to spread the buzz about your business. But if you are a first-timer in the field, you may be a little apprehensive that things won’t go off as smoothly as you would like.
Well, we have come up with an impressive list of everything you will need to know to have a successful pop-up shop as a new stylist in the game.
Sit back, relax, and pull out your pencil and notepad, because these tips I’m dropping you’ll want to save for a later date.
What is a Pop-Up Shop?
So, let’s address the central question what exactly is a pop-up shop?
Well, this term means a temporary event offering goods or services that are usually here today and gone tomorrow. This local gathering is generally in a physical location that is supposed to leave a long-lasting impression on potential and future customers.
These shops are great for business owners or young entrepreneurs who want to build a relationship with anyone interested in their brand in a face to face manner and build a strong and healthy bond.
You may be reading this and think that it is pointless but trust me there are plenty of great things that come out of hosting a successful pop-up shop!
Why Should You Have Pop-Up Shop?
So, there are endless benefits that I feel are necessary to tell so you can get excited about running your pop-up shop very soon.
Customers Will Be Urgent to Buy
What makes something a pop-up shop is the limited amount of time that this store would be open.
This means customers will feel the drive to purchase your products or services quickly before your gone in a few days’ time. The simple idea that you are not going to be around for a while is a massive incentive for consumers to come quickly.
They will think your services are exclusive or your sale will not come about like this again, this puts your brand in the perfect position to make some money and create a big buzz.
Generate New Customers or Clientele
Trying to get your brand across to your friends is easy but trying to reach the whole city or state you live in can be a little tricky.
Pop-up shops give you the advantage to achieve a mass amount of people in a small amount of time. These stores can also give you the opportunity to see how your services or products will sell while still getting feedback on things you may need to improve.
Think of it as a demo; you get to give your customers a small glance of the brand that you love how great it works. You also had the opportunity to demonstrate what you do for people all around to see.
Trust me; nowadays everyone believes their eyes so watching put your product at work or give out samples will convince everyone that your brand is worth taking a second look.
Receive A New Revenue Stream
Lastly having a Pop-up shop is a great way to test the waters out on how it would be to have an actual retail location.
This temporary store is a low-cost way of generating an additional revenue stream. You’ll pay a fraction of what a physical place is worth, and if it turns out to be a success, you can do extensive research in what it will take to keep this store up in the future.
And for my online businesses you get the chance to come from behind the computer screen and see the differences in profit that you make with your pop-up shop.
How to Have A Successful Pop-Up Shop as a New Stylist
Now this pop-up shop information is for my new stylists out there.
But don’t worry, some of these same tips will apply to many other business owners, so I suggest you read on for helpful advice as I’m sure it will pertain to most of you. So, no matter what size your hair company or salon maybe you want to keep these goals in mind, and they are customer engagement, generation of revenue, and of course brand awareness.
Before you even think about having a pop-up shop its best to know your primary reason for doing so in the first place.
Pick the Right Location
Picking the right location is essential for having a successful pop-up shop.
That’s why it is great to have a good idea of your customer profile or where most of your clients are coming from; this helps you find a common location that majority of your followers will most likely visit.
There is a considerable benefit in being able to pick a particular street, retail store, mall kiosk that will match the personality of your brand and the people who will support your styling capabilities.
Selecting a wrong location can result in little to no customers, this will also cause a low awareness of your styling business.
Budget, Budget, Budget
Not having the proper budget will put you in the hole when trying to create a successful pop-up shop.
If you know how much the price of rent will be for retail space or location, this will make it easier to determine what you can afford. If you find a sweet spot that is affordable or lower in the price range, you’re in luck!
Now you can spend money on interior decorations business cards and market your styling in any way possible. If you think managing a pop-up shop is only about rent, then you will be in for a rude awakening.
Here is a list of things that you need to take into consideration when it comes down to budgeting for your pop-up shop.
- Promoting & Marketing
- Credit card fees
- And Rent of course
Insurance is something that many of us seem to forget’ you should know that whenever you plan on buying, renting, or owning anything having insurance is a major life saver. If something breaks, or if someone steals and damages your inventory you need that extra protection.
As for a stylist, you will probably look more for a physical location than having a pop-up shop outside, this because you want not to be limited by the elements of outside weather. Since you will be styling inside, then you will need to consider the cost of lighting and utilities that you use.
Next, if you want to promote your styling skills, you will have to have a great marketing strategy.
Whether it’s creating posters or handing out business cards, these tools cost money, and it is essential to think about these things when you are coming up with a budget. Payments are significant If you want a successful and smooth flowing pop-up shop. You do not want your customers to pay you in cash only, I mean yes, they can, but that would be inconvenient for those who want to use credit or debit.
You may not know this, but for every card purchase or transaction that a person makes, a small percentage or fee goes to the card processor company. So if there is anything that you need to take away wanting to run a pop-up shop is that budget is as much of a big deal as the styling.
All these factors depend on how long you will have the pop-up shop going. Once you have somewhat of an idea of how much you want to spend or what is in your budget, then you will be ready to look for a great location.
Picking a Staff
If this pop-up shop is more so to promote you as a new hairstylist, I can see why you would think it should just be all you but hiring some extra staff to pick up the slack or book appointments could help you out a lot overall.
If you add team members to your brand, this will be another added expense to think about when it comes to your budget. But extra workers will make your business appear more professional, give the appearance that you love what you do, and so does the team that chooses to work with you. Think about the budget you have and if it is possible to pay one to two employees to be apart of the store.
What is also great about staffing your business is that your co-workers will want to spread the word and get their support system to come out and see and your brand.
If you think that you can do styling on your own that will save you in cost, but you may not make as much profit depending on how many clients you can squeeze in.
Now, this tip is the last and most crucial step you need to think of when running a successful pop-up shop. You must present excellent customer service to every client that walks into your door.
With every person, you call, talk too, chat with you want to make them feel as if you are personally inviting them to be a part of your fantastic experience.
You want your customers to be intrigued and ask you questions like how many years have you been doing this? How did you get into the styling business? You want to build a meaningful relationship with every client this will produce an excellent reputation with your brand and want to keep on coming back even after your pop-up shop is long gone.
On the plus side just merely listening to customers comments or getting their honest feedback will help you out with perfecting your brand. Be sure to ask open-ended questions to every client that comes your way things like what can you do better?
What stands out about your pop-up shop that makes it different than others. Try having customers tick off a survey once they leave.
If you want to go the extra mile and leave a long-lasting impression that is sure to make someone return, give out exclusive coupons or discounts for anyone who took the time to come to your shop or get a hairstyle from you. These incentives make customers feel appreciated, and they will want to support your business even more in the future.
If you can think of any creative way to make your clients happy and want to return then do it, this will only guarantee more revenue and a higher chance of building and creating a tremendous buzz on your business.
Are You Ready for Your First Pop-Up Shop New Stylists?
Now that you know these fantastic tips on how to run a successful pop-up shop as a new stylist I hope you are feeling more confident and ready to get the ball rolling.
One of the best ways to promote your upcoming event is of course through social media. Networking is essential, and you could generate a lot of buzz about your shop through word of mouth, but it’s even better to go out there and talk face to face with people and potential customers. Remember to keep things in the budget and anything that you can calculate will come into effect when trying to have the best business possible.
I believe in every single one of you, and we all can run our pop-up shop successfully. So, if this blog post was helpful to you, let us know your thoughts in the comments down below.