Private Label Extensions is an Atlanta-based Wholesale Hair Extension company.
Hair Extension Marketing that Works!
Whatever type of business you operate, it is important that you take adequate steps to market yourself properly. Marketing can be described as any act which is designed to promote your brand to potential clients. The best types of marketing are those which are low cost but high impact.
However, it is important to do a cost-benefit analysis before you embark on any new marketing strategy because spending more on a marketing strategy that you are unable to recuperate could cause serious financial issues for your business.
Marketing strategies which work for one hair extension company may not necessarily work for every single company, so you need to think about all of the ways that your business works before you commit to any expensive marketing choices.
As a company that is trying to sell a range of different hair extensions, there are a number of different marking strategies which might work for you.
Consider the nature of your business to assess whether each one might work for you or not. For example, some may work best if you just sell hair extensions, whereas others may be better if you offer other beauty services as well.
If you have any concerns about trying these marketing strategies out for yourself, you may actually be able to save money by hiring a professional instead of trying to do your own marketing.
This is because a professional will be able to carry out your marketing strategies in a fast and efficient fashion and use your resources in the most appropriate way possible.
Competitions are a great way of increasing brand awareness because competitions will create a buzz around your brand.
Arrange competitions which are centered around your brand. The prize that you offer could include extensions but does not have to be limited to them. For example, if you offered a full makeover with a professional stylist as your prize, then you can make your hair extensions part of the prize. If your prize is really good, then people are likely to talk about it with their friends and family.
You can even include additional social media aspects into your competitions by giving people additional competition entries if they share the detail of the contest on their personal social media pages.
There are lots of different types of competitions that you could organize, from competitions where your entrants have to answer a question about your brand, through to contests where entrants have to send in pictures of themselves using your product.
Getting a celebrity endorsement can be a huge marketing opportunity for your brand. Although sponsoring a celebrity can be expensive, it is often worth it if you want your product to be seen by a huge number of people.
Even if you do not have access to a national celebrity, working with a local celebrity or well-known socialite can still be effective. In fact, if your brand is only a locally based one, then it may be best to work with someone who is locally famous so that you have more control over how you target your exposure. Some celebrities will be happy to work with you for “free” if they like your products, so long as you provide them with the products in question.
If your hair extensions are really good, you may even find that people are providing you with product endorsements without you even having to ask them to do so.
Reaching out to “YouTube” celebrities or those with a huge following can also be a great marketing play.
Reach out to someone with a following greater than 50,000 subscribers and see if they will talk about your hair extensions if you send them some samples. YouTube celebs generally have a “cult-like” following and if they love your extensions then you could see a dramatic increase in sales.
Wedding Expos & Conventions
Invest in a booth at a wedding fair if you want to promote your business.
A lot of brides-to-be want a drastic change for their wedding day or they want a little bit of celebrity glamor for their wedding party.
Seeing a hair extensions brand at a wedding fair will help to encourage them to think about whether extensions are the right choice for them.
Being able to see and touch your hair extensions at your booth will also give them the opportunity to feel how realistic they can be. If you do have a booth at a wedding fair, you can take details from brides who show an interest in your product and you can make sure that you offer them a discount if they choose to use you for their big day.
Many brides who are considering extensions for their big day will actually end up using your products one extra time before the wedding, as they will want to see the effects before they commit to extensions for their wedding hair. If possible, try a local event first. Traveling to different cities can incur many extra costs.
Encourage people to choose hair extensions for other special events by running seasonal promotions. Hair extensions are a particularly popular choice for parties or glamorous events, so running a “Christmas special” could help you to get your brand name out there.
This will encourage people to try your hair extensions during the annual Christmas party season.
Around Valentine’s Day is also another good time to offer special deals on your extensions.
Valentine’s Day is one of the most popular date nights of the year, and most people want to make sure that they are looking their best for a date with their partner. In the Summer you could offer special deals on certain “beach-style” hair extensions.
Depending on what type of hair extension that you sell, you may also be able to work in promotions for other seasonal holidays. For example, if you sold unusual colored hair extensions as well as natural colored ones, then you could create a promo where there was money off of green extensions on St Patrick’s Day or orange and black extensions for Halloween. A few other times of the year to consider is “Prom Season” and “Tax Season.”
Both of these are huge opportunities for your hair extension business! The only real limits as to the seasonal promotions that you can create are the boundaries of your imagination.
Build Local (or web-based) Partnerships
Hair extensions are rarely taken on their own: people normally want hair extensions to enhance their overall look, and therefore they will team their extensions with stunning make-up and fashionable clothes.
If your business only specializes in extensions, you can still “market” the complete look by teaming up with other local (or web-based) businesses.
Because your companies will not be in direct competition with one another, you can promote each other without the risk that your clients will only use their services instead.
For example, you could come to an arrangement with a make-up salon that they will promote your hair extensions in their salon if you suggest their salon to your existing clients. When you build links with other businesses you can also share marketing and advertising costs.
For example, you could create a three-way campaign featuring your hair extensions, make-up from a particular salon and styling done by a local clothing provider. Creating a campaign like this could cut your costs by over 50%!
Social media marketing is one of the most cost-effective types of marketing available if it is used properly. Sites like Facebook and Twitter can allow you to get your message out to people for next to no cost.
If you want to create your own campaigns then the only cost will be the time that you spend running your social media accounts.
It is also possible to create sponsored content or pay a small amount of money to make sure that more people get the opportunity to see what you are posting.
For example, most Facebook business user posts will only appear on about one-third of their follower’s pages, but business posters can pay to promote certain bits of contents so that it will appear on all of their followers’ feeds. One of the best things about using social media to market your hair extension business is that your followers can also ‘like’, ‘share’ and ‘retweet’ your content, which will then allow a lot of their “followers’ to see your content too.
If you create the right sort of content, it could end up going viral, which means thousands of people might get to see it.
It is worth paying to have professional photographs taken of your products so that you can use them to promote your hair extensions. Although it might be less expensive to try to take your own photos, it is likely that the results will not be as good.
Professional photographers will have a better understanding of the angles, lighting, and techniques which are required to produce results which will accurately convey all of the positive things about your hair extensions.
They will be able to help you to create wonderful images of your products that will sell the products for you. It is worth remembering that a good picture is worth a thousand words.
For most people who are browsing the internet for something to buy, the image that they are presented with is one of the most important factors. Bad pictures can lose you sales.
If you have a series of beautiful professional pictures, you can also create an Instagram or a Pinterest account. Both of these social media sites rely on visual media, so having appealing photos is essential if you want to succeed when you are using them.
Free consultations are an excellent choice for any company that is working within the beauty industry, and hair extension brands are no exception.
Offering free consultation sessions can help to get people in through your doors, and will help you to build a rapport with potential clients.
During the consultation process, you will have the chance to up-sell your products by introducing potential clients to things that they may not have even considered if they had never come through the doors of your business.
In most cases, people who attend a free consultation session will end up buying something at the end of the process.
If you do decide to run free consultation sessions for potential clients, it is important that you are honest with the potential clients about what might suit them and what won’t particularly suit them. Even if you make one quick sale now, you should aim to be in it for the long haul. If you recommend an item to someone which doesn’t suit them, that person is likely to develop a negative opinion of your company and they will be less likely to return to you.
On the other hand, if you suggest suitable alternatives, they are likely to find your honesty to be refreshing. It is also worth remembering that if you make the client look bad (through bad recommendations) then other people who see that client may also develop negative impressions of your company.
Targeted marketing is the act of diverting your resources towards targeting the people who you want to use your company.
The groups who you target are likely to depend on the type of hair extensions that you are selling.
For example, if you specialize in selling colorful hair extensions, then you may be more inclined to target your marketing towards younger adults and teens, whereas if you are selling a luxury brand of extensions, then you should try to target your products towards a hi-wealth woman.
If you were trying to sell your extensions to higher wealth individuals, you may also want to put adverts in a society magazine or you might arrange for adverts in the toilets of a highly-regarded country club. Think outside of the box!
Affiliate marketing is a type of marketing where “affiliates” are brought on board to try to help to make sales. Affiliates are rewarded for each new customer that they bring to the company.
Some types of affiliate marketing may also reward the affiliate if these new customers then bring others along with them. Affiliates can be rewarded in a number of different ways, but the main types of rewards are cash, discount vouchers or free products (hair extensions).
Because affiliates are keen to earn as many rewards as possible, they are likely to come up with their own creative ways to market your products.
One popular example of affiliate marketing for a hair extension brand is for affiliates to throw hair extension parties to show off products. Our sister company, Dropship Bundles, offers an Affiliate Hair Extension system for WordPress. If your hair extension website is WordPress based then you should defiantly check it out.
These are just 10 of the hundreds of way you can launch your own hair extension brand. Private Label Extensions specialized in helping you start your own hair extension business.