Private Label Extensions is an Atlanta-based Wholesale Hair Extension company.
Hair Extension Marketing that Works!
Whatever type of business you operate, it is important that you take adequate steps to market yourself properly. Marketing can be described as any act which is designed to promote your brand to potential clients. The best types of marketing are those which are low cost but high impact.
However, it is important to do a cost-benefit analysis before you embark on any new marketing strategy. Spending more on a marketing strategy that you are unable to recuperate could cause serious financial issues for your business.
Marketing strategies which work for one hair extension company may not necessarily work for every single company. Before you commit to any expensive marketing choices think about all of the ways that your business works.
Are you a company that is trying to sell a range of different hair extensions? If so, there are a number of different marking strategies which might work for you.
Consider the nature of your business to assess whether each one might work for you or not. For example, some may work best if you just sell hair extensions. Others may be better if you offer other beauty services as well.
If you have any concerns about trying these marketing strategies out for yourself. You may actually be able to save money by hiring a professional instead of trying to do your own marketing.
This is because a professional will be able to carry out your marketing strategies in a fast and efficient fashion. They will be able to use your resources in the most appropriate way possible.
Competitions are a great way of increasing brand awareness because competitions will create a buzz around your brand.
Arrange competitions which are centered around your brand. The prize that you offer could include extensions but does not have to be limited to them. For example, if you offered a full makeover with a professional stylist as your prize, then you can make your hair extensions part of the prize. If your prize is really good, then people are likely to talk about it with their friends and family.
You can even include additional social media aspects into your competitions. You can do this by giving people additional entries if they share the contest on social media.
There are lots of different types of competitions that you could organize. You can do competitions where entrants have to answer a question about your brand or where they have to send in pictures of themselves using your product.
Getting a celebrity endorsement can be a huge marketing opportunity for your brand. A celebrity can be expensive, yet worth it if you want your product to be seen by many people.
Even if you do not have access to a national celebrity, working with a local celebrity or socialite can be effective. If your brand is only a locally based one, then it may be best to work with someone who is locally famous. Working with someone local will allow you have more control over your targeting. Some celebrities will be happy to work with you for “free” if they like your products. Celebrities may be willing to endorse if you provide them with the products.
If your hair extensions are quality, then people may endorse it without you even having to ask them to do so.
Reaching out to “YouTube” celebrities or those with a huge following can also be a great marketing play.
Reach out to someone with a following greater than 50,000 subscribers and see if they will talk about your hair extensions if you send them some samples. YouTube celebs generally have a “cult-like” following and if they love your extensions then you could see a dramatic increase in sales.
Wedding Expos & Conventions
Invest in a booth at a wedding fair if you want to promote your business.
A lot of brides-to-be want a drastic change for their wedding day. Brides want a little bit of celebrity glamor for their wedding party.
Seeing a hair brand at a wedding fair will encourage them to think if extensions are the right choice for them.
Being able to see and touch your hair extensions at your booth will also give them the opportunity to feel how realistic they can be. If you do have a booth at a wedding fair, you can take details from brides who show an interest in your product and you can make sure that you offer them a discount if they choose to use you for their big day.
Many brides who are considering extensions for their big day will actually end up using your products one extra time before the wedding, as they will want to see the effects before they commit to extensions for their wedding hair. If possible, try a local event first. Traveling to different cities can incur many extra costs.
Encourage people to choose hair extensions for other special events by running seasonal promotions. Hair extensions are a particularly popular choice for parties or glamorous events. Running a “Christmas special” could help you to get your brand name out there.
This will encourage people to try your hair extensions during the annual Christmas party season.
Around Valentine’s Day is also another good time to offer special deals on your extensions.
Valentine’s Day is one of the most popular date nights of the year. Everyone wants to make sure that they are looking their best for a date with their partner. In the Summer you could offer special deals on certain “beach-style” hair extensions.
Depending on what type of hair extension that you sell, you may also be able to work in promotions for other seasonal holidays. For example, if you sold unusual colored hair extensions as well as natural colored ones, then you could create a promo where there was money off of green extensions on St Patrick’s Day or orange and black extensions for Halloween. A few other times of the year to consider is “Prom Season” and “Tax Season.”
Both of these are huge opportunities for your hair extension business! The only real limits as to the seasonal promotions that you can create are the boundaries of your imagination.
Build Local (or web-based) Partnerships
Hair extensions are rarely taken on their own. People normally want hair extensions to enhance their overall look. They will team their extensions with stunning make-up and fashionable clothes.
If your business specializes in extensions, you can still “market” the complete look. You can team up with other local (or web-based) businesses to do so.
Because your companies will not be in direct competition with one another, you can promote each other without the risk that your clients will only use their services instead.
You can arrange with a make-up salon that they will promote your hair extensions in their salon if you suggest their salon to your clients. When you build links with other businesses you can also share marketing and advertising costs.
You can create a three-way campaign featuring your hair extensions, make-up from a particular salon and styling by a local clothing provider. Creating a campaign like this could cut your costs by over 50%!
Social media marketing is one of the most effective types of marketing available if used properly. Sites like Facebook and Twitter can allow you to get your message out to people for next to no cost.
If you create your own social media campaigns then the only cost is the time you spend running social media pages.
You can also create sponsored content or pay a small amount of money to make sure that more people see what you post.
For example, most Facebook business user posts will only appear on about one-third of their follower’s pages. Business pages can pay to promote contents so that it will be promoted on Instagram. Your followers can also ‘like’, ‘share’ and ‘retweet’ your content, which will then allow a lot of their “followers’ to see your content too. This is one of the best things about using social media to market your hair extension business.
If you create the right content, it could go viral, which means thousands of people might get to see it.
It is worth paying to have professional photographs taken of your products so that you can use them to promote your hair extensions. Although it might be less expensive to try to take your own photos, it is likely that the results will not be as good.
Professional photographers will have a better understanding of the angles, lighting, and techniques which are required to produce results which will accurately convey all of the positive things about your hair extensions.
They will help you to create wonderful product images that will help you sell products. It is worth remembering that a good picture is worth a thousand words.
For most people who are browsing the internet for something to buy, the image that they are presented with is one of the most important factors. Bad pictures can lose you sales.
If you have a series of beautiful professional pictures, you can also create an Instagram or a Pinterest account. Both of these social media sites rely on visual media, so having appealing photos is essential if you want to succeed when you are using them.
Free consultations are an excellent choice for any company that is working within the beauty industry.
Offering free consultations can help get people in your doors, and will help you to build a rapport with potential clients.
During the consultation process, you will have the chance to up-sell your products. Introduce potential clients to things that they may not have even considered if they had never come through the doors of your business.
In most cases, people who attend a free consultation session will end up buying something at the end of the process.
If you do free consultations, it is important that you are honest with the potential clients about what might suit them and what won’t. Even if you make one quick sale now, you should aim to be in it for the long haul. If you recommend an item to someone which doesn’t suit them, that person is likely to develop a negative opinion of your company. At the end of the day they will be less likely to return to you.
On the other hand, if you suggest suitable alternatives, they are likely to find your honesty to be refreshing. Remember that if your client looks bad then people who see them may develop negative views of your company.
Targeted marketing is the act of diverting your resources towards targeting the people who you want to use your company.
The groups who you target are likely to depend on the type of hair extensions that you are selling.
For example, if you specialize in selling colorful hair extensions, then you should target your marketing towards younger adults and teens. If you are selling a luxury brand of extensions, then you should try to target your products towards a hi-wealth woman.
Are you trying to sell your extensions to higher wealth individuals? Try putting adverts in a society magazine or in a highly-regarded country club. Think outside of the box!
Affiliate marketing is a type of marketing where “affiliates” are brought on board to try to help to make sales. Affiliates are rewarded for each new customer that they bring to the company.
Some types of affiliate marketing may also reward the affiliate if these new customers then bring others along with them. Affiliates can be rewarded in a number of different ways. The main types of affiliate rewards are cash, discount vouchers or free products (hair extensions).
Affiliates want to earn as many rewards as possible. Due to this they are likely to come up with their own creative ways of marketing your products.
Affiliates throwing parties or events is a popular example of affiliate marketing used to show off products. Our sister company, Dropship Bundles, offers an Affiliate Hair Extension system for WordPress. If your hair extension website is WordPress based then you should defiantly check it out.
These are just 10 of the hundreds of way you can launch your own hair extension brand. Private Label Extensions specialized in helping you start your own hair extension business.